Arnold CEO Kiran Smith Names New Chief Strategy and Financial Officers as...
Arnold CEO Kiran Smith welcomes chief strategy officer Guy Lambert and chief financial officer Lucia Ferrante as her first key hires since succeeding former chief executive Pam Hamlin in July. "One of...
View ArticleWhat Marketers Can Learn From the Film Industry About Connecting With Their...
In our current world of media clutter and competing content platforms it's a daunting task for the average moviegoer to find content they're going to feel passionate about. To inspire this group, you...
View ArticleCan You Look Fabulous While Cleaning? According to Method, the Answer Is Yes
We live in a social media-led society where "pics or it didn't happen" heavily influences how we share our lives with the world. These days it's barely enough to merely live well; our best moments...
View ArticleNet Gain: Winning the Lottery Changes a Hardworking Fisherman’s Life
You could toil as a commercial fisherman, separated from your family for weeks at a time on the fierce, frigid, sea--or play the lottery. Guess which option yields more significant gains in the latest...
View ArticleNFL Players Take Touchdown Celebrations Very Seriously in First Campaign of...
With the NFL season upon us, players are putting a lot of thought into what really matters: how to celebrate after scoring a touchdown. In the first campaign for the new season from agency Grey New...
View ArticleYou Can Now Download CBS All Access Content, but Only If You’re an Ad-Free...
Add CBS All Access to the list of streaming services that let subscribers download content to their mobile devices for offline viewing. This week, the OTT provider rolled out a new feature called...
View ArticleWhy the Shuttering of Fifth Avenue Mainstay Henri Bendel Is a Warning Sign to...
This holiday season will be the last for a New York retail institution. Henri Bendel, one of Fifth Avenue's most iconic storefronts, will close in early 2019, parent company L Brands announced on...
View ArticleAs Brave Gears Up to Weaponize Privacy, Google Becomes Its Primary Target
The ad-tech industry gathered in Europe this week for the Dmexco trade show when Brave, the outfit behind a controversial web browser, took the opportunity to deal a GDPR-sized blow to the sector....
View ArticleWith Less Data-Driven Baggage, Can Apple Help Lead the Way on Advertising...
One year ago, several major ad-tech trade groups accused Apple of threatening to "sabotage" the economic underpinnings of the internet after the tech giant cracked down on how companies track users...
View ArticleHow Bloomberg Media’s First Chief Product Officer Troubleshoots the Internet
Julia Beizer was a reporter at The Washington Post when her boss went on maternity leave and left Beizer as the stand-in newsroom liaison to the company's new article page design. It was Beizer's first...
View ArticleThese 3 Mechanical Engineers Crafted a Marketing Powerhouse
After founding the apparel company Belong Designs straight out of college, best friends Ben Thomson, Shamus McNutt and Mark Grubbs noticed business owners peppering them with questions about their...
View ArticleWieden + Kennedy Establishes New Global Leadership Team
Independent agency Wieden + Kennedy announced several changes constituting a new leadership team in its Portland, Ore. headquarters this week. Effective Oct. 1, co-chief creative officer Colleen...
View ArticleThe Best Emmys Moment, That Surprise Wedding Proposal, Came Courtesy of the...
Leave it to a director to come up with most memorable Emmy Awards moment. Glenn Weiss, who won the outstanding directing for a variety special Emmy, concluded his acceptance speech by proposing onstage...
View ArticleHBO, Netflix and Amazon Dominated Ad-Supported TV at the Emmys
Netflix and HBO's ongoing Emmy battle ended in a stalemate during Sunday's 70th Primetime Emmy Awards, as the two outlets tied for most overall wins with 23 trophies each. But Amazon may have made the...
View ArticleWith YouTube’s Burnout Mentality, Creators Need to Focus on Videos That Matter
57.16 percent of employees at tech companies feel burnt out by their jobs. And unfortunately for YouTube, creator burnout is becoming a bigger phenomenon than ever before. The platform's algorithm...
View ArticleInstagram Introduces a Shopping Tab to Its Explore Page, Presenting New...
It's no stand-alone shopping app, but the Explore page on Instagram is getting a dedicated channel to shopping. The Explore page, which groups different types of content together (like an animal or...
View ArticleFacebook Is Matching Up to $1M in Hurricane Florence Relief Donations to the...
Facebook announced that it will match up to $1 million in donations to the American Red Cross in support of relief efforts for victims of Hurricane Florence. The social network activated its Safety...
View ArticleTripAdvisor Is Turning Itself Into a Social Platform for Travel Lovers
These days, there's a social media app for everything. So of course TripAdvisor is making one for travel. On Monday, the company unveiled its plans for a redesigned website and mobile app that puts...
View ArticleSephora Teams Up With Ecommerce Company Memebox for a New Korean Beauty Line
Data meets beauty in Kaja, the new Korean beauty line, formed in partnership with ecommerce company Memebox and Sephora. The 47-product line of items like eyeshadows and lip stains arrives online...
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