Tough Love Isn’t Sweet, and With These Catty Musical Ads, Neither Is Absolut
Sometimes, advertising can make you just ... happy. I mean, not all the time (hence ad blocking and skipping) but once in a while, something appears that ticks the joy box. A new ad for Absolut, a...
View ArticlePost-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID...
When it started last year, the Advertising ID Consortium promised to level the playing field in the digital advertising sector, amassing the support of dozens of independent ad-tech companies eager to...
View ArticleHere’s a Look at Adweek’s First D.C. Event, Honoring Washington’s Rising...
Washington, D.C., may be known for politics, but visitors and transplants to the city will quickly notice it has much more to offer. Currently experiencing a cultural and entrepreneurial boom, the...
View ArticleStop Renting Someone Else’s Audience: 10 Steps for Building Your Own
The inevitable is here, and advertisers are finally coming around to a new reality of being held accountable by audiences. The history of advertising was built on following what audiences were paying...
View ArticleConsumers Don’t Trust Facebook With Personal Data, Survey Says
U.S. consumers largely do not trust Facebook with their personal data in exchange for relevant services, a new survey has found--and Facebook isn't alone. The survey, conducted between July 13 and 23...
View ArticleAdobe’s $4.75 Billion Purchase of Marketo Will Boast Its Ability to Compete...
Adobe has ended over a week of speculation with the confirmation of a $4.75 billion purchase of California-based business-to-business software marketing specialist Marketo, a transaction that brings...
View ArticleSelf-Expression Is at the Heart of This Stunning Film Starring Game-Changing...
Jazzelle Zanaughtti has made a name for herself by changing the rules in modeling. Her unconventional style is a refreshing change of pace from the somewhat predictable world of fashion. Additionally,...
View ArticleInstagram Direct Messages Can Now Include GIFs
GIFs can now be added to messages on Instagram Direct. Instagram said in a blog post that tapping the new GIF button in the composer bar in any message thread will bring up a library of trending GIFs,...
View ArticleEnvoy Acquires Agencies Bulldog Drummond and Leviathan, and Launches a...
Envoy, a design consultancy-agency hybrid based in Irvine, Calif., announced today that it has acquired San Diego design studio Bulldog Drummond and Chicago experiential agency Leviathan. The three...
View ArticleInstagram: Here’s How to Share a GIF in a Direct Message
Instagram launched the ability for users to share GIFs in Instagram Direct messages. Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS....
View Article4A’s Advertiser Protection Bureau Introduces Resources for Stronger Ad Buying...
The American Association of Advertising Agencies (4A's) Advertiser Protection Bureau (APB) introduced two new Advertising Assurance resources today, the Brand Safety Floor and the Brand Suitability...
View ArticleTech Skeptics Need to Face Their Fears and Embrace Artificial Intelligence
Some brands are still wary of incorporating AI into their customer engagement strategy. They would argue that they're technology skeptics--I would argue that they're technology ignorant. If you haven't...
View ArticleNASA Is Proving That Space Might Be the Final Frontier for Organic Social...
In the social media galaxy, gravity doesn't exist. At least for social media managers at the whims of algorithm changes, what's up one day is down the next. And forget about entropy, where a social...
View ArticleHow to Overcome Obstacles and Create Winning Ad-Tech Blockchains
It seems like every week a new whitepaper announces a revolutionary blockchain technology that will eliminate fraud and the 50 percent ad-tech tax, ushering in a new age of transparency, performance...
View ArticleAmtrak Selects Y&R-Led WPP Team as Agency of Record
Passenger railroad service Amtrak selected a WPP team led by Y&R as its new marketing communications partner. It's unclear at this time whether incumbent FCB New York, which was named agency of...
View ArticleExperiential Marketing and Social Media: A Killer Combo That Brands Aren’t...
Although the world is becoming more digital by the day, experiential marketing is gaining newfound momentum. While consumers are used to gathering information and making connections via electronic...
View ArticleCrate & Barrel Teams Up With Zola, Hoping to Win Over Millennial Couples
Rival wedding registries have called a truce in their battle for millennials: Home d?cor retailer Crate & Barrel and wedding company Zola announced a partnership in which Zola users will be able to...
View ArticleFacebook Is Teaming Up With TurboVote for National Voter Registration Day
With National Voter Registration Day fast approaching Tuesday, Facebook outlined the steps it is taking before, on and after Election Day to ensure that people in the U.S. are part of the process....
View ArticleApple Reminds You That There’s a ‘Better You’ Out There in Its New Ad
Yes, it is quite easy to sit back and relax. Or, you could get up off that couch and transform yourself. That's the theme running through Apple's latest ad promoting the fourth iteration of the Apple...
View ArticleIn the Year’s Most Brutal Campaign Ad, 6 Siblings Tell You Not to Vote for...
Given his track record of extreme comments on race, religion and immigration, Republican U.S. Congressman Paul Gosar offers plenty of fodder for attack ads against him. But this one is especially...
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