With $39 Billion Bid, Comcast Beats Out Fox in Auction for Control of Sky
Twenty-one months after 21st Century Fox first began trying to buy the remaining 61 percent stake in European media giant Sky that it didn't already own, the company has lost an auction with Comcast...
View Article3 Brands That Enjoyed a Huge Bump on Social Thanks to the Kevin Hart Effect
When the comedian partners with a brand, he brings more than just a name. Kevin Hart is hands on, providing input on everything from design to content strategy. The results of his savvy approach are no...
View ArticleKevin Hart Just Might Be the Hardest-Working Man in Branding
"Grind time, baby!" Kevin Hart is ready for the day. In fact, he's pumped. On this particular morning in early September, Hart's about to plug the hell out of his new movie, Night School, on morning...
View Article3 Ways to Take On Industry Competitors and Dominate the Market
Why do the most lucrative industries quickly become the most saturated? Because that's where people are making money. In no time, that lucrative industry becomes an over-populated any man's zone where...
View ArticleOgilvy Looks to the Future as It Celebrates Its 70th Anniversary
Sunday marked 70 years since David Ogilvy founded the agency that bears his name, but Ogilvy is celebrating this week by looking to the future. While the agency is taking a brief look back at its...
View ArticleWhatsApp: Here’s How to Delete a Post From Your Status
When you share a post to your WhatsApp Status, it will automatically disappear after 24 hours. However, did you know you have the ability to delete your Status posts before they're removed naturally?...
View ArticleAd Council Rebrands to Position Itself as a More Accessible Partner on Social...
As an increasing number of brands take stances on critical social issues--and as more consumers now expect them to--the Ad Council is initiating a major overhaul of its identity and strategy to...
View ArticleHow Cannabis Brands Can Utilize Social Media and Other Nontraditional Channels
Just like alcohol and tobacco, the cannabis industry has been restricted when it comes to advertising and marketing. The government dictates what and how brands can advertise. This means you're...
View ArticleThe Milwaukee Bucks Want to Rally City Around the Team After Record-Breaking...
With the 2018-2019 NBA season just around the corner, teams are getting ready to sell tickets, get fans excited about their respective teams and hopefully win games. In preparation for the season, the...
View Article1,500 Posters of Goats Having Sex Promote a Sustainable Cashmere Brand’s...
How does the world get more cashmere? By letting cashmere goats bone and making more cashmere goats. A cheeky new out-of-home campaign from online retailer Naadam, opening its first brick-and-mortar...
View ArticleAdobe’s New Virtual Analyst Will Help Marketers Find ‘Lottery Tickets’ in...
Adobe is introducing a new robot assistant to its marketing clients. The software giant rolled out a virtual analyst system today designed to help marketers make sense of the constant deluge of data...
View Article5 Ways to Humanize Teamwork Using Slack
When messaging apps began to take over the workplace, some leaders worried that they would replace face-to-face interactions and kill our humanity completely. These fears were not unfounded, given the...
View ArticleHow Evoking Creativity From Children Can Lead to the Next Big Idea
"What is the next big idea?" That's the question marketers and agencies get asked all the time. While many people suffer from big idea burnout, there's a never-ending source of big ideas right under...
View ArticleThis Designer Rejected a 6-Figure Salary at Apple to Become Partner at Age 25
Turning down a six-figure gig with Apple in the early stages of her career was a gutsy move, but Jessica Walsh--now partner, art director and designer at Sagmeister & Walsh--has no regrets. Her...
View Article4 Ways Marketers Can Achieve Personalization at Scale
As the customer journey continues to evolve, brands and marketers have to constantly question their assumptions to fully understand how to deliver value in the moment--based on where customers are and...
View ArticleContent Moderators Are Suing Facebook for Not Properly Protecting Them From...
Facebook is facing a class-action lawsuit filed on behalf of content moderators who work on a contract basis, claiming that those workers are not being properly protected against psychological trauma...
View ArticleRemember When Taco Bell Bought the Liberty Bell? No? Better Watch This
With social media setting the agenda nowadays, brands will go to ever greater lengths to get attention. Why else would Red Bull sponsor a guy jumping 24 miles from the edge of space to earth? Or...
View ArticleSalesforce’s Latest Product Aims to Create a Complete Customer Profile for...
Dreamforce, Salesforce's annual conference, is starting off with a new product aimed at helping companies create stronger customer profiles. Salesforce Customer 360 brings in data points from a variety...
View ArticleTake a Peek Inside Denny’s New Mammoth Rolling Restaurant
Today's CMO has many missions--creating clever ad campaigns, promotional tie-ins, strategic partnerships, a vigorous social-media presence and so on. In that respect, Denny's CMO John Dillon is no...
View ArticleAdobe and Salesforce Up Their Mar-Tech Arms Race With Their Recent Product...
A week after it confirmed its $4.75 billion Marketo purchase, Adobe is ratcheting up competition in the mar-tech sector even further with the launch of Data Explorer, a set of features it claims will...
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