Google Adds Custom Performance Metrics, Opening Themselves Up to More Scrutiny
Almost 40 cents in every dollar spent on digital advertising is pocketed by Google, therefore accurate reporting tools for such a platform are crucial for marketers to ensure their campaign spend is...
View ArticleThursday Night Football Is the Only Thing That Matters in High-Octane...
Just over one year ago, Wieden + Kennedy painted college football fandom as a war of rival tribes in its debut campaign for Fox Sports. The exhaustive work ultimately encompassed 17 spots, including an...
View ArticleESPN Promotes 15-Year Veteran Laura Gentile to Lead Marketing Team
ESPN announced today that it has promoted Laura Gentile to lead its promotional efforts as svp, marketing. The new role comes after 15 years with the organization for Gentile, who joined ESPN in 2003...
View ArticleHershey Adds Droga5 to Its Creative Roster Without a Review
Hershey has moved creative responsibility for several of its most prominent candy brands to Droga5. "Droga5 has joined Hershey's roster of creative agencies," a company spokesperson said. "Droga5 is...
View ArticleSNL’s 10 Best Ad Parodies, as Selected by Some of Advertising’s Top Creatives
Saturday marks the premiere of Saturday Night Live's 44th season. That's a lot of comedy over the years for what is a genuine American institution. Adam Driver, who starred in one of the funniest...
View ArticleFacebook’s Premieres Feature Is Now Available to All Publishers and Video...
The Premieres feature for Facebook Live videos that the social network began testing in April is now available to all pages globally, and more pages are getting access to video polls and Top Fans....
View ArticleAdvertisers Need to Buckle Down on These 3 Problem Areas or Risk Increased...
Mobile ad fraud rates are skyrocketing, and that's not terribly surprising. After all, scammers follow the money, and the money is going to mobile. Of course the shady underbelly of the digital world...
View ArticleKargo’s Harry Kargman Says Publishers Need to Produce Quality Content to Set...
With the backdrop of Palm Springs, Adweek recently caught up with brand, marketing and media leaders at Brandweek to chat about why we can expect to see those industries evolve and change over the next...
View ArticleThis Stark PSA Shows How Childhood Stress Can Linger as an Adult
Stress and adversity do not exclusively impact adults. In fact, what is known is that adverse childhood experiences are increasingly common amongst younger generations and can have a severe effect on...
View ArticleThese Are the 10 Best Podcasts to Binge on a Road Trip
When you're cruising down the highway with hours of driving ahead of you, it's the perfect opportunity to pop on a podcast. There are now seemingly endless options when it comes to the popular form of...
View ArticleWhatsApp: Here’s How to Change Your Profile Picture
Did you know that WhatsApp allows you to change your profile picture at any time? Our guide will show you how this is done. Note: These screenshots were captured in the WhatsApp application on iOS....
View ArticleLachlan Murdoch Sets New Fox Leadership Team, Including Ad Sales Chief...
A day after news broke that Marianne Gambelli would be heading up ad sales for the part of 21st Century Fox that will be spun off ahead of its $71.3 billion merger with Disney--tentatively known as...
View ArticleJeff Goodby’s 5 Vandalism Rules for Advertising Professionals
I have been lucky enough to be involved in both great advertising and some great vandalism. They are a lot more alike than you might think. Like the pumpkin-smashing and late-night egg-throwing...
View ArticleWhy Customizable Hair Care, the Latest Trend in Beauty, Is All Over Your Feed
Beauty is big business: In 2017, it was valued at over $532 billion, according to Orbis Research. That's thanks in large part to disruptors in the space, like Glossier and Drunk Elephant. But the...
View ArticleBlackRock’s ‘Precision Empathy’ Platform Is Addressing Consumers’ Wants and...
At Brandweek, one view shared by brand marketers, consultancies and investors alike is the notion of understanding and appreciating how consumers think and behave. But the application of machine...
View ArticleWhy DuPont Decided to Change Its Logo After Almost a Century
The June 2016 merger between chemical giants Dow and DuPont is back in the news now that DowDuPont has announced plans to split into three separate entities by June of next year. Plans are in place to...
View ArticleWhatsApp: Here’s How to Change Your Display Name
Did you know that WhatsApp allows you to change your display name? When you change your display name, the new name will only appear for contacts who do not already have your contact info saved in their...
View ArticleAn Emotional Campaign for Recovery Shows the Painful Cycle of Starting Day 1...
When it comes to battling addiction, so much of the focus tends to remain on identifying certain behaviors, understanding how those behaviors affect the user and their loved ones, then getting the...
View ArticleTwitter Canada Partners With Hxouse to Provide a Creative Space for Toronto’s...
When Hxouse (pronounced House), the mentoring and incubator program for Toronto's emerging artists, entrepreneurs and other innovators formed by The Weeknd's creative director La Mar Taylor, launches...
View ArticleSelect Youth Olympic Games Competitions Will Be Livestreamed on Twitter
The International Olympic Committee will livestream select competitions from the Youth Olympic Games Buenos Aires 2018 exclusively on Twitter and Olympic Channel beginning Monday, Oct. 8. The schedule...
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