What We Learned From the First Day of NewFronts West
Vice called foul on the current brand safety system, the Los Angeles Times announced two new podcasts to follow the massive hit Dirty John and BBC News delved into "the science of memory." Those were...
View ArticleTwitter Moments Can No Longer Be Created on iOS, Android Devices After Oct. 23
Twitter Moments can no longer be created via the social network's flagship iOS and Android applications, effective Oct. 23. The move was announced in a Twitter Support tweet, which cited low use of the...
View ArticleAT&T Will Soon Let Magic Leap Users Watch Multiple Shows at Once
If you like to watch several shows at the same time, you might want to invest in a Magic Leap headset. Next year, AT&T plans to bring DirectTV Now to Magic Leap's mixed-reality platform, allowing...
View ArticleWayfair’s New App, Made for Magic Leap Headsets, Lets You Design Your Home...
Thanks to Wayfair, people can now use Magic Leap to see how furniture they've never seen might fit in their actual homes. The ecommerce home goods store is debuting an app called Wayfair Spaces, which...
View ArticleMike Rowe Offers Live Commentary on His Own Prostate Exam in This Eye-Opening...
If you really take a moment to think about it, the amount of sound medical advice that many adults commonly ignore is a bit alarming. Men, in particular, are encouraged to partake in routine prostate...
View Article3 Steps to Find Out Why Your Social Media Leads Are Leaving
Every digital marketer knows that good traffic doesn't always translate to high conversions. Unless the leads are guided into a system nurturing them throughout the process, they don't stick around. As...
View ArticleRelive Brandweek Through Some of the Most Insightful Tweets From the Movement
Twenty years ago, Brandweek was just a magazine. But in September, it was brought back to life, setting out to become a next-generation summit, a movement and a mindset. Over the course of three days,...
View ArticleWhat Media Companies Might Be Overlooking in Their Rush to Jump on the OTT...
This year, the steady migration of media companies toward creating OTT offerings has turned into an outright stampede. With brands like Netflix, Amazon Prime and Hulu leading the way, the...
View ArticleChannel Your Confidence and Let Yourself Laugh
Working in advertising and marketing these days is a wee bit stressful. People are losing their jobs. Accounts are under review. Data scientists keep publishing reports. Agencies keep highlighting...
View Article3 Ways to Reframe Your Social Strategy and Grow Your Brand
The argument in support of allocating resources to social has evolved over time. 2008: We have to because it's free. 2011: We have to because content is king. 2014: We have to because--authenticity....
View ArticleWhatsApp: Here’s How to Send a Photo or Video in a Chat
Did you know that you can quickly send photos and videos to your contacts in WhatsApp chats? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on...
View ArticleRenault Italy Is Selling a Limited-Edition SUV Through a Facebook Messenger...
Renault Italy is bringing 100 of its Captur Tokyo Edition, a limited-edition SUV, to the market--and it will sell them for the first time through a Facebook Messenger chatbot. To honor the Japanese...
View ArticleM.Gemi Founder Cheryl Kaplan on Choosing the Right Influencers and the Value...
Like any brand worth its salt, M.Gemi wants people to love it so much they want to tell others about it. But how do you inspire customers to start sharing? At last month's Brandweek event in Palm...
View ArticleFacebook Just Removed More Pages and Accounts in the Run-Up to the U.S...
Another 559 pages and 251 accounts were removed from Facebook in a bid to thwart a coordinated effort to use the upcoming midterm elections in the U.S. as a way to make their content appear more...
View ArticlePepsiCo to End Its Relationship With WPP’s VMLY&R After More Than 8 Years
PepsiCo has moved to end its relationship with VMLY&R after eight and a half years, a client spokesperson confirmed today. The WPP-owned agency has counted Gatorade and Tropicana digital as two of...
View ArticleMembers of Facebook Groups Will Be Able to Chat With Up to 250 Fellow Members
Facebook is adding a touch of Messenger to its groups, enabling members of groups to chat with up to 250 fellow members, as well as to start audio or video calls with up to 50 members. The social...
View ArticleHP Honored 12 Stories of Empowerment for International Day of the Girl
With almost 900 stories submitted from 110 countries, a panel of judges chose 12 stories to highlight to celebrate International Day of the Girl. Working with Girl Rising--a nonprofit that works to...
View ArticleIt’s a Brand-New World When It Comes to Building Brands
Why would a company and brand like Nike make the potentially risky decision to feature Colin Kaepernick in its new ad campaign? And why would brands take a political stance in the face of almost...
View Article3 Questions to Ask If You’re Considering Buying an Amazon Ad
We're running out of superlatives to describe the omnipresence of Amazon as the world's largest online retailer is rapidly expanding its sphere of influence to the heart of Madison Avenue. The "other"...
View Article‘It’s a Tide Ad’ Once Again as Super Bowl Campaign Returns for Thursday Night...
Eight months after invading the Super Bowl, P&G brought back its memetastic hit campaign, "It's a Tide Ad," for Thursday night's matchup between the New York Giants and the Philadelphia Eagles....
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