Infographic: How Agencies Use Color in Their Logos
The dominant color in an agency's logo may seem like a trivial matter compared with the shop's mission, goals and ideal clientele, but make no mistake: It matters. Global creative platform 99designs...
View Article4 Keys CMOs Should Consider as They Transform Their Organizations and Themselves
Go on a digital safari Staying current with ever-changing tech trends is now de rigueur for any modern marketing executive. One of the first things Jim Lyski did after becoming CMO of CarMax in 2014...
View ArticleMore News Organizations Are Signing On to Use Trust Indicators From The Trust...
Last November, Facebook, Twitter, Google and Bing teamed up with nonpartisan global network of news organizations The Trust Project on Trust Indicators, aimed at helping to validate legitimate news...
View ArticleCondé Nast Expands Wired Brand With an OTT Channel
There are now dozens of hours of content available on Cond? Nast's first over-the-top channel for Wired. In total, the channel will have 125 hours of content, including 40 hours of new original...
View ArticleHow AI Tech Giants Could Improve Their Images By Serving the Public Good
Several of the world's tech giants (Facebook, Twitter, Google) have developed sophisticated artificial intelligence capabilities to collect, manage and act on consumer data. However, while these...
View ArticleHere’s Why Jockey and The Dodo Put on a Puppy Fashion Show in Los Angeles
It's a mutt strut with adorable dogs on a catwalk--er, a puppy fashion show! Last Thursday, Jockey and The Dodo partnered to host a furry, feel-good event called Adopt the Runway to unveil a new Jockey...
View ArticleVideo: Target’s All-Female Creative Team for Swimwear Rolled the Dice for...
Target has the No. 1 market share in women's swimwear, but the retailer decided to do something a little different for its summer 2017 campaign. The creative team, which happened to be all women, chose...
View ArticleMastering These 2 Challenges Is Imperative for Brands, Say Execs From BET and...
Marketers face a myriad of challenges in today's media landscape from navigating emerging technologies like blockchain to making their companies more diverse. Executives from Spotify, BET, IBM iX and...
View ArticleWhat to Expect at IAB’s First NewFronts West
Get ready for the Interactive Advertising Bureau's first NewFronts West, which kicks off today. The two-day event will be held in the same location (unlike its New York counterpart) at the NeueHouse...
View ArticleFacebook: Here’s How to Hide an Ad in Stories
As you view Facebook Stories posts, you may occasionally see ads. If you ever want to hide one of these ads from your view, our guide will show you how this is done. Note: These screenshots were...
View ArticleWhy Brands Need to Align Their In-Person and Digital Experiential Campaigns
A cohesive brand experience is no longer a nice to have--it's a must-have. Sixty percent of millennials expect a consistent omnichannel experience. In fact, millennials called channels "irrelevant,"...
View ArticleWhat’s the Secret Behind Pentagram’s Stellar Work? The Agency Has No CEO or...
Pentagram has been around for nearly 50 years, but the structure--set up by an architect, a product designer and three graphic designers in 1972--has allowed for the design firm to continue its growth....
View ArticleNike Loves Working With the Founder of This Undeniably Edgy Shop
It all started when Nike hired Brill Brill Studio founder Jen Brill (say that 10 times fast) to help conceptualize content for an apparel launch in 2013. "From there, I was able to get to know the 360...
View ArticleSerialized, Scripted Shows Are Coming to Snapchat
Serialized, scripted shows and docuseries are coming to Snapchat, the company announced today. Programming will range from drama to comedy to horror, with new episodes being released every day....
View ArticleHow Facebook Is Gearing Up for the Holiday Shopping Season
Facebook is getting a jump on the holiday shopping season--and for good reason. Last year's holiday season turned out to be a robust one, especially for retailers with strong online and offline...
View ArticleAmazon’s Shows Make You a Bolder, Tougher, Sexier Person in First Campaign...
Whether you're looking to stand up to your overbearing mother, get the respect you deserve at work or just spend a lot more time furiously making out in public, Amazon's Prime Video says it can help....
View ArticleHow to Use Your Copywriting Skills to Write That Novel You’ve Been Putting Off
In the Mad Men era, every copywriter had a novel in the drawer. Don DeLillo, Joseph Heller, Dorothy Sayers all famously started out writing for ad agencies. While it seems more often that copywriters...
View ArticlePantone Has Created a Custom Color for United Way Canada to Help Highlight...
United Way is a sprawling nonprofit that doesn't have one particular focus area: with nearly 1,800 local affiliates around the world, the org works on issues ranging from sanitation access in India to...
View ArticleHow Adobe Plans to Fulfill Marketing Cloud Promises Using Its Latest Magento...
Brands are expected to spend up to $43 billion on mar tech this year and as competition between vendors in the space heats up, Adobe has unveiled its latest wares after its $1.7 billion purchase of...
View ArticleIt’s Time for Sales and Marketing to Put Aside Their Differences and Find...
It's no one person's fault that sales and marketing have grown apart within recent years. These departments play fundamentally different roles within organizations, and over time, this has led to a...
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