ESPN, R/GA and 72andSunny Veterans Launch Sports-Focused Shop The Rec League
Los Angeles-based creative and production agency The Rec League officially launched this week, with a stated mission to "positively affect and help push the culture of sport forward." The agency's...
View ArticleSouthern Tide’s Best Marketing Asset? College Students
For Southern Tide, a Greenville, South Carolina-born apparel company and retailer, its strongest marketing doesn't come from the minds of the world's top agencies, or even its own in-house team....
View ArticleAdweek Honors Chicago’s Rising Brand Stars
Chicago has long been home to some of the world's most iconic brands, including McDonald's, Walgreens and Kraft. But it is also host to some of the most vibrant up-and-coming brands that cater to...
View ArticleVictoria’s Secret Appoints a New CEO—and Is Relaunching a Major Category
Changes are coming at Victoria's Secret. The lingerie retailer, which has been in the news over the past weeks following a controversial interview CMO Ed Razek gave to Vogue earlier this month, timed...
View ArticleOmnicom Wins 10 Year, $4 Billion Army Contract After Elimination of Incumbent...
Omnicom has emerged victorious in the long, highly contested review for the Army's marketing contract, according to the Department of Defense. WPP was the other finalist in the pitch. The news comes...
View Article12 Easter Eggs You Probably Missed in Apple’s Incredibly Detailed Holiday Ad
Apple's holiday ad for 2018 is, at first blush, a charming story of a young woman learning to embrace her artistic gifts. She toils away for a year on a mysterious creative project, only to be held...
View Article40 Shocking Holiday Shopping Stats You’ll Have to See to Believe
Software company Adobe projects American consumers will spend $5.9 billion online during the upcoming retail bonanza that is Black Friday, which is up from $5 billion last year. Similarly, it estimates...
View ArticleAn Exclusive Look Behind the Scenes of Comedy Central’s Redesign
Comedy Central made news seven years ago when it gave the heave-ho to its iconic tower logo, replacing it with something so minimal people wondered if it could possibly be right. That cool planet with...
View ArticleMozilla Wants to Make Security and Privacy a Front-and-Center Holiday...
Before purchasing that Nintendo Switch you've been eyeing, have you considered how secure the device is? Mozilla is hoping you will. The privacy-centric nonprofit responsible for web browser Firefox...
View ArticleLinkedIn Is Dipping Its Toes in the Stories Water With Its Beta-Test of...
The stories format making its way to another social networking site probably doesn't come as much of a surprise, but it might when you consider which site is jumping on board. LinkedIn confirmed that...
View ArticleEuropeans Don’t Celebrate Thanksgiving, But They Love Black Friday Sales
Thanksgiving is a very American holiday, tracing back to 1621 when colonists and Native Americans feasted together following a bountiful harvest. At least that's what Americans like to believe. While...
View ArticleShaquille O’Neal and Zappos Are Teaming Up This Holiday Season to Collect...
If you ask NBA Hall of Famer Shaquille O'Neal what his favorite Christmas gift was as a kid, he'll mention an autographed Julius Erving basketball (received when he was nine) and a boom box (when he...
View ArticleWhy Dave Eggers Wrote An Illustrated Children’s Book About Citizenship
"What can a citizen do?" It's a question that depends a lot on who's asking it. A senator might use it to rally their base. A civics teacher might ask a class for a test. Or, it might be something...
View ArticleFirst Heart-Lifting, Then Pulse-Pounding, AT&T’s New Ad Mixes Genres for a...
Earlier this year, AT&T and agency BBDO brought us a love story that began with a touching airport reunion and ended with the boyfriend running for his life from his suddenly zombified companion....
View ArticleFired McCann Health Global CCO Sues Former Employer for Defamation and...
Jeremy Perrott, McCann Health's global CCO who was fired for unspecified behavioral violations in July, is suing McCann Worldgroup and the larger IPG network for "defamation, tortious interference with...
View ArticleNike Shared the Stories of Everyday Athletes in Documentary-Style Videos for...
Nike dipped its toes in the IGTV waters for the first time with its documentary-style profiles of everyday athletes, which it began sharing on the platform in September. Instagram introduced IGTV in...
View ArticleNielsen Social Content Ratings, Week of Nov. 12: The Trophy Goes to the Latin...
Univision's presentation of The 19th Annual Latin Grammy Awards tallied 4.242 million interactions across Facebook, Twitter and Instagram, propelling it to the top of the Nielsen Social Content Ratings...
View ArticleWill the New Ralph Breaks the Internet Sticker Pack Break WhatsApp?
Walt Disney Pictures marked the theatrical release of Ralph Breaks the Internet Wednesday by becoming the first entertainment studio to create a sticker pack for WhatsApp. The Facebook-owned messaging...
View ArticleHow to Leverage Emotional Intelligence to Improve Upon Marketing Strategies
There is no shortage of leadership profiling tools available. From the DiSC Profile to Myers & Briggs to John Maxwell's Leadership Assessment, it is tempting to over-analyze your leadership style...
View ArticleAmy Poehler Throws an Epic Friendsgiving for Tiffany Haddish and Maya Rudolph...
Google released its Home Hub voice-enabled-device-with-a-screen in October and wasted no time taking advantage of a holiday when Americans eat more than 44 million turkeys--which somebody has to...
View Article