Brands Need to Assert Control Over Their Video Advertising or Risk...
A few years ago, video was a simpler alternative to rich media. All videos were TV aspect ratios (4:3 and then 16:9), in-stream was the valued experience and in-banner video was a low-cost alternative...
View ArticleHow to Avoid a Bottleneck and the Lack of Content Illusion
"We don't have enough content." B2B marketers frequently lament the gap between the content they need and that which they're able to produce. Even marketers who are comfortable with their volume worry...
View ArticleHere’s Everything You Need to Know About 2018 Holiday Shopping So Far
Key Takeaways: Thanksgiving Day is the fastest-growing online shopping day. Cyber Monday is expected to set a new record for online shopping in the U.S. with a projected $7.8 billion. Consumers placed...
View ArticleEditor’s Letter: Adweek Is Challenging Convention With a New Event Franchise
In pulling together the reimagined Brandweek symposium this past spring and summer we learned a great deal about programming, and hosting, an ambitious thought leadership summit devoted to brand...
View ArticleHow Holiday TV Became Cable’s Hottest Battleground
On cable TV, it's beginning to look a lot like Christmas--and not just on Freeform's 25 Days of Christmas and Hallmark Channel's Countdown to Christmas, which for the past decade have dominated the...
View ArticleConsumers Are Coming for Their Data, and Some Companies Are Giving Them Control
Ask any marketer about data and watch how fast they salivate. However marketers collect data--either directly from consumers or purchased through data miners--the advertising industry just can't get...
View ArticleInfographic: Over Two-Thirds of Marketers Have Influencer Experience
A few years ago, influencers may have seemed like they'd just be a flash in the pan, but the marketing approach is becoming an established technique that only continues to increase among advertisers,...
View Article50 Indispensable Media, Marketing and Tech Players and the Bold Moves They...
Welcome to the Adweek 50, our annual celebration of corporate leaders shaking things up, raising the bar and continually redefining the marketplace. They take calculated risks and reap big rewards,...
View ArticleWith 2 Cyber-Savvy Execs Leading the Charge, Walmart Is Finding New Ways to...
Despite its standing as the world's biggest retailer--more than 11,000 stores and over 100 million unique web visitors per month--Walmart views itself as a scrappy challenger in the ecommerce space...
View ArticleExploring Cognitive Technology’s Value for Gathering Emotional Data
In June, Forrester revealed in its Customer Experience Index that satisfaction has fallen for a second year in a row, despite the fact that satisfaction is known as one of the biggest predictors of...
View ArticleWPP Will Merge J. Walter Thompson With Wunderman to Form Wunderman Thompson
WPP leadership has decided to merge J. Walter Thompson, the world's oldest ad agency, with digital network Wunderman, a spokesperson for the former company confirmed today. The news was announced to...
View ArticleEven Santa Claus Has His Limits in This Powerful Red Cross Ad About Families...
Some kids ask Santa Claus to bring them toys for Christmas. Others want the latest high-tech gadgets, video games, books or clothes. But the girl we meet in adam&eveDDB's stirring spot for the...
View ArticleWill NHL Fans Lace Up Their Skates for #HockeyTwitter?
Twitter is taking to the ice with #HockeyTwitter, a new content series and batch of features for fans of the National Hockey League. The social network introduced #HockeyTwitter with this video...
View ArticleHow Arianne Walker Used Her Passion to Become Chief Evangelist at Alexa...
Arianne Walker has a big title at Alexa Automotive: chief evangelist. And she thinks big when it comes to taking the online giant's vision to the road. Walker liaisons with stakeholders, listening to...
View ArticleThe Best Shots From Adweek’s Hottest Los Angeles Events
Adweek had a busy week on the West Coast with Elevate: Influencers, presented by Collective Bias with breaks by Open Influence and hosted by BCG. Meanwhile, Deutsch hosted L.A. Brand Stars, presented...
View ArticleHow Brands Are Tapping Into Beer Culture Through Brewery Collaborations
If the craft beer revolution has taught brands anything, it's that beer drinkers love a good pint. An increasing array of brands are tapping into craft beer through collaborations with independent...
View ArticleStink Studios Has a Nose for Global Content Creation
The first thing to know about Stink Studios is that there's no narrative surrounding its eyebrow-raising name. The founders thought about making up a fake origin story, but it turns out it's just a...
View ArticleCollege Admissions Officers Are Putting Less Focus on Applicants’ Social...
What college admissions officers can't see can't get applicants into trouble. The emergence of social platforms and features where content disappears or is not easily available for viewing by people...
View ArticleHow a 50-Year-Old Speech Recognition Technology Became Today’s Voice Assistant
Using technology for speech recognition has been around for decades, first introduced by IBM in 1961. The Shoebox, as it was called, recognized 16 words and numbers zero through nine. It took another...
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