Facebook Opens One-Day NYC Pop-up to Talk to Users About Data and Privacy...
Nestled inside New York City's bustling Bryant Park Holiday Village (an annual holiday market filled with booths from local food vendors and other small businesses) you'd expect to see a lot of...
View ArticleInstagram Is Testing Creator Accounts for Influencers and Others
Recognizing that traditional Instagram business profiles didn't quite meet all the needs of influencers, public figures and other creators on the platform, the photo- and video-sharing network is now...
View ArticleTicket Buyers on SeatGeek’s Mobile App Can Still Save Their Stubs … on Snapchat
Ticket buyers using the SeatGeek application can now launch the Snapchat app and create a sticker representing their ticket stubs, which can be added to their Snaps. SeatGeek used Snapchat's Snap Kit...
View ArticleInstagram: Here’s How to Use the Countdown Sticker in Stories
Instagram recently added a countdown stickers to Stories, allowing users to add an interactive countdown to their posts. For instance, users may wish to create a countdown for a special occasion, like...
View ArticleReport Alleges Johnson & Johnson Withheld Information About Trace Amounts of...
A report today released by Reuters suggests that Johnson & Johnson knew about trace amounts of asbestos in its baby powder product as early as 1971. In the wake of this report, J&J shares...
View ArticleConservative Magazine The Weekly Standard Is Shutting Down
The Weekly Standard is shutting down after 23 years in circulation, the publication's parent company announced today. The conservative magazine founded in 1995 by political writers Bill Kristol and...
View ArticleThe 15 Best Marketing Stunts, Activations and Odd Creations of 2018
The irony of modern advertising is that many of its best creations can barely even be considered ads. Whether they're experiences, inventions, pranks, or simply ideas that defy terminology, these...
View ArticleQuestions That Can Help Brands Refocus Their Content Strategies
Marketers have long imagined their buyer journeys in the shape of a funnel, one that starts at the top with awareness, narrows through the phases of engagement and influence and ultimately culminates...
View ArticleNBCUniversal Taps Verizon’s Visible as Sole Sponsor of Its New Snapchat...
For the first time, NBCUniversal is going all-in with a single sponsor for one of its Snapchat original scripted series. NBCU has partnered with Visible, the Verizon-owned budget wireless service...
View ArticleDeutsch Names New Chief Creative Officer for Los Angeles Office
Deutsch named a chief creative officer for its Los Angeles office today. The agency promoted Brett Craig to partner, CCO for that office, following nearly seven years with the agency. Craig joins a Los...
View ArticleNearly 500,000 People Are Livestreaming on Twitch Every Day
Livestreaming platform Twitch will end 2018 with more than 456,000 partner and affiliate streamers able to generate revenue, up over 86 percent from some 245,000 at the end of 2017. Twitch said over...
View ArticleFacebook Audience Network Joined Google’s Open Bidding Program
Publishers using mobile ad network Facebook Audience Network now have another bidding option: the Open Bidding program from Google. The social network wrote in a blog post announcing the move,...
View ArticleVideo: Adweek Mashes Up the Best Ads of 2018
We're nearing the end of 2018, and thousands if not millions of ads have crossed your eyes over the past 12 months. Most were forgettable, but some had big impacts on our conversations and even our...
View ArticlePostmates Is Getting Ready to Roll Out Autonomous Delivery Robots
The on-demand delivery company Postmates is ready to move beyond bicycles, motorcycle and cars and into the realm of self-driving robots. On Thursday, the company debuted its own robot that it hopes...
View ArticleColin Kroll, CEO of HQ Trivia, Dies at 34
Colin Kroll, co-founder of Vine and the CEO of HQ Trivia, died Sunday morning of an alleged drug overdose, according to multiple reports. He was found in his Manhattan apartment after his girlfriend...
View ArticleAugmented and Virtual Reality Will Both Become Immensely Important This...
They may not be ubiquitous quite yet, but augmented reality and virtual reality are beginning to reshape modern shopping, providing consumers immersive experiences and enabling them to envision...
View ArticleTwitter Highlights Brands’ Most Creative Uses of the Platform in 2018
Remember when Colonel Sanders live-tweeted an episode of General Hospital? Or when Wendy's and Little Debbie live-tweeted like they were on a talk show? Well, Twitter wants you to. The social media...
View ArticleInstagram: Here’s How to Send a Voice Message in Direct
Instagram recently added the ability for users to send private voice messages to others through Instagram Direct. Our guide will show you how this feature works. Note: These screenshots were captured...
View ArticleOn the Adweek Podcast: Our Predictions for 2019
What's to come in 2019? That's the question on our minds this week, as this crazy year draws to a close. On this week's episode of the Adweek podcast Yeah, That's Probably an Ad, we're joined by David...
View ArticleThe AFC West Contenders Paced Facebook, Twitter and Instagram in Weeks 13-15
The Kansas City Chiefs and Los Angeles Chargers surged on Facebook, Twitter and Instagram during weeks 13 through 15 of the National Football League season, according to social marketing firm Unmetric....
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