This Twisted Agency Video Imagines If Trees Chopped and Decorated Humans for...
If you think your holiday season is stressful, just be glad you haven't been kidnapped by a family of trees, covered in decorations and put on display in their living room--with your feet chopped off...
View ArticleAdvertising’s Glory Days Have Not Yet Ceased to Exist, and 2019 Will Continue...
As 2018 draws to a close, those who have been preaching the end of advertising probably have more than a little justification for a victory dance. With the merger of JWT, an industry giant that once...
View ArticleNew Yorkers Turn to Twitter to Protest Amazon’s Impending Move to Long Island...
New Yorkers are still not happy that Amazon is moving in and, much like observants of Festivus, they are airing their grievances. According to data from social media monitoring firm Brandwatch, this...
View ArticleFormer ABC President Channing Dungey Follows Shonda Rhimes and Kenya Barris...
Not too long ago, the most coveted TV jobs were in broadcasting. Now they increasingly seem to be at streaming services--specifically, at Netflix. Former ABC president Channing Dungey is the latest to...
View ArticleWhich Publishers Are Getting Innovation Funding From Google News Initiative?
Google revealed the recipients of innovation funding from its Google News Initiative, saying that the money will go to 87 news projects from 23 countries. Google News Initiative announced the...
View ArticleNew Study Finds That a Free Trial to a Streaming Service Leads to Higher...
As the new year creeps closer, a number of OTT services are expected to flood the market. But as these SVODs come online, how will they attract new users? New research shows that letting viewers have a...
View ArticleHow Brands Can Break Through the Noise and Actively Engage With Consumers
We are living in an era of content overload. American adults spend nearly half of their day--over 11 hours--interacting with media content in some form or fashion, whether that's scrolling on mobile...
View ArticleAT&T Will Become the First Carrier to Roll Out Mobile 5G
AT&T is firing up its mobile 5G network in parts of a dozen U.S. cities this week, making it the first carrier to do so. But as with many firsts in the early stages of the 5G arms race, the...
View ArticleKroger Launches an Autonomous Grocery Delivery Service in Arizona
In a year that has likely seen more grocery delivery pilots than any other, retailer Kroger is closing out 2018 with the debut of its unmanned delivery service--which it says is the world's first--in...
View ArticleReebok Is Seeking a New Global Creative Agency of Record
Reebok has launched a global creative agency review in its latest effort to shake up its marketing around the world. The company will end its relationship with Venables Bell & Partners, which has...
View ArticleDentsu Aegis Network Acquires Digital Marketing and Commerce Agency Digital...
Dentsu Aegis Network has acquired digital marketing and commerce agency Digital Evolution Group (DEG). DEG will partner with Isobar to become DEG, Linked by Isobar. The new offering is designed to help...
View ArticleIt’s Official: Die Hard Is ‘The Greatest Christmas Story Ever Told’ in Fun...
We all know Die Hard is a Christmas movie. We. All. Know. This. But just to make it absolutely clear, Fox Home Entertainment has rolled out a festive edit of the action classic's trailer, this time...
View ArticleBlippar, a Pioneer of Augmented Reality, Is Going Out of Business
One of the pioneers of augmented reality is going out of business. Blippar, a London-based AR firm, has entered into administration--the British equivalent of filing for bankruptcy in the U.S.--and...
View ArticleFacebook Detailed the Results of a Civil Rights Audit Led by Laura Murphy
On the same day that the NAACP kicked off a seven-day boycott of Facebook and Instagram due to its data and privacy issues and their impact on African Americans, the social network released the results...
View ArticleLaverne & Shirley Star and Director Penny Marshall Dies at 75
Penny Marshall, whose successful Hollywood career took her from hit sitcom star to a director of blockbuster films, has died at 75. Marshall died Monday night from diabetes-related complications. She...
View ArticleSteen Strand Will Lead SnapLab, the Group Behind Spectacles, Starting in...
The SnapLab group at Snap Inc., which is behind its Spectacles camera sunglasses, will be under new leadership starting in February. Vice president of hardware Sahil Sharma had been leading SnapLab...
View ArticleLessons Marketers Can Learn From 2018’s Many Rebrands
While it's hard to pick just one trend that defined 2018, the year has been rife with companies relying on social media to help them launch disruptive campaigns and build a new brand image. Whether a...
View ArticleA New Kind of Toy Store Arrives in New York From BuzzFeed’s Chief of Commerce
Traditional retail is out and experiential retail that's fun and Instagramable is in. Camp, a new 10,000-square-foot toy store in New York, is not only selling toys, it also has workshops, in-store...
View ArticleInstagram’s Questions Sticker Brings Music to Stories and Is Now Available...
Instagram rolled out a way to add music to Instagram Stories and extended its questions sticker to Instagram Live. The Facebook-owned photo- and video-sharing network said in a blog post that its...
View ArticleWhatsApp Group Voice and Video Calls Can Now Easily Be Started From Group Chats
WhatsApp introduced a slight tweak within its group chat feature that makes it easier to people to start group voice or video calls. People on the messaging application can now open up the group chat...
View Article