5 Major Brand Fails of 2018—and What Every Marketer Can Learn From Them
Ah, 2018--what a year! While we'd rather not relive any of the events (this year felt like an eternity, huh?), let's take a moment to examine a few of the biggest brand blunders of the year to figure...
View ArticlePetco Adopts Anomaly as Its Creative Agency of Record
Petco, where the healthy pets go, announced today that it has selected a new creative agency of record following a review sparked this fall. MDC Partners-owned Anomaly will take on the account,...
View ArticleCompetition Comes to Snapchat in the Form of Lens Challenges
Snapchat users can now take on other Snapchat users with Lens Challenges, a new feature that debuted on the messaging application Wednesday. Lens Challenges invite people on Snapchat to create and send...
View ArticlePfizer and Glaxo Are Teaming Up to Create a Massive New Over-the-Counter...
Today, Pfizer and Glaxo--also known as Pfizer Inc. and GlaxoSmithKline PLC--announced they will be merging their consumer healthcare businesses to create a massive new venture. In doing so, Pfizer and...
View ArticleD.C.’s Attorney General Is Suing Facebook for Its ‘Misleading’ Data Practices
Washington, D.C.'s attorney general, Karl Racine, is suing Facebook over its user data collection and protection practices. The lawsuit, filed today, alleges that the Menlo Park, Calif.-based company...
View Article9 Ways Advertising Can Take Advantage of Digital Growth in 2019
We're deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there's an app for everything and algorithms rule advertising even...
View ArticleWhat Will it Take for Advertisers to Back Away From Facebook?
The New York Times reported on Tuesday that Facebook gave its partners access to more personal information of its users than the company had previously disclosed, including friends' lists, contact...
View ArticleFacebook and Twitter Took Down Pages and Accounts in Bangladesh
Social networks turned their attention to Bangladesh this week, as both Facebook and Twitter announced the removal of pages and accounts engaging in what both companies called coordinated behavior in...
View Article2018 Saw Connected TV Prove Its Worth, but There Are Still Ways Data Can...
Skyrocketing growth of streaming audiences has spurred an insatiable desire for advertising on these platforms. Having spent most of the year on the front lines meeting with hundreds of local agencies...
View ArticleThe Bachelor Was Nielsen Social Content Ratings’ Most Social TV Show of 2018
ABC reality competition juggernaut The Bachelor was the most social television series in 2018 in terms of average interactions per episode on Facebook and Twitter, according to the year-end wrap-up...
View ArticleWhat Marketers Can Learn From Blippar’s Dissolution
It was with some surprise that we learned of the insolvency of Blippar, a much-heralded startup whose primary idea was to use mobile phone augmented reality to bring objects and physical advertising to...
View ArticleAgency Holiday Cards 2018: Inventive and Creative Send-Offs to the Year, Part 2
The submissions keep coming in, so we're going to keep highlighting the most interesting holiday cards of 2018. You can find the rest of the roundup here. Stay tuned for part three. &Barr -- "40...
View ArticleIBM-Powered AI Platform Wants to Reinvent the Influencer Marketing Model
A new content marketing platform is tapping artificial intelligence to match brands with content creators--but it doesn't consider itself to be in the influencer business. Built on technology from IBM...
View Article20-Plus Brands Have Stopped Advertising on Tucker Carlson Tonight After...
Samsung, SodaStream, Pfizer's Robitussin, Jaguar-Land Rover, TD Ameritrade, and SanDisk are among at least 20 brands that have either fully stopped or temporarily suspended advertising on Fox News' 8...
View ArticleTubi Claims to Be the ‘Stupid Smart Way’ to Stream in New Campaign
Tubi, an ad-supported, free-to-consumers streaming service, is "the best free steaming service that no one has ever heard of," according to the company's head of marketing, but a new brand campaign...
View ArticleThe Data Behind a Few of 2018’s Most Successful Brand Scandals
No matter how hard you plan and how carefully you control your messaging, scandals sometimes hit. Brand scandals are all different, but one thing is universal: They can seriously tarnish a company's...
View ArticleInstagram: Here’s How to Ask for Music Recommendations in Stories
Instagram recently updated the questions sticker in Stories to allow users to ask their viewers for music recommendations. Our guide will show you how this works. Note: These screenshots were captured...
View ArticleFortune Magazine Officially Sells to Thai Businessman
Meredith has finalized its sale of Fortune magazine to Thai businessman Chatchaval Jiaravanon, the magazine publisher announced today. The brand was purchased for $150 million cash by Fortune Media...
View ArticleA New Study Commissioned by Snapchat Reveals How Millennials Shop
Surprise, surprise millennials not only love to shop but they do it using a variety of payment methods. That and a few other notable data points are out today in a new study commissioned by Snap Inc....
View ArticleAgencies Have Been Resistant to Change, and They’re Dropping the Ball Again...
With every major technological shift, some companies evolve while others get left behind. Agencies in the face of programmatic are no exception. Programmatic has changed advertising for the better, and...
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