Facebook Called a Timeout on State, Local Political Ads in Washington State
Facebook temporarily stopped accepting ads related to state or local elected officials, candidates, elections or ballot initiatives in Washington state Dec. 28. The social network said in a blog post...
View ArticleHow the Marketing Technology Landscape Will Transform in the New Year
Marketing practitioners spend a fair amount of their time at the intersection of the marketing function and the technology that powers it. Gartner correctly predicted that by 2017, the CMO would spend...
View ArticleMDC Partners Names New Executive Leadership Committee Ahead of Planned 2019 Sale
MDC Partners has officially moved into a new leadership phase ahead of widely reported plans to complete a sale of all its assets at some point in 2019. In a little-noticed SEC filing that went live...
View ArticleIt Was a Strong Social December for the NHL’s Pittsburgh Penguins, Toronto...
The Pittsburgh Penguins and Toronto Maple Leafs turned in strong performances on Facebook, Twitter and Instagram in December, according to social marketing firm Unmetric. The Penguins had the most...
View ArticleNestlé Is Going All in on Workplace by Facebook
Workplace by Facebook, the social network's enterprise solution and answer to Slack, is now the official global internal communication tool at Nestl?. The global food and beverage giant began...
View ArticleBumble Will Debut a New Campaign Starring Serena Williams During the Super Bowl
Bumble has announced plans to release a new campaign starring the company's latest global advisor, Serena Williams, during the Super Bowl. Though, it's unclear if the brand will actually advertise...
View ArticleThis Is How 98 Percent of The World Stays Connected
If you've ever wondered how the words you're reading right now (and the video you're about to watch) get from here in New York to, say, Sydney, S?o Paulo, Seville or Singapore, then this is the video...
View ArticleHere’s What We Can Expect With Media Quality in 2019 After a Not-So-Stellar 2018
In 2018, media quality was the number-one issue threatening digital performance for brands and marketers. Challenges in brand safety, ad fraud and viewability all grew more sophisticated and complex....
View ArticleCBS Says It Is at a ‘Contractual Impasse’ With Nielsen as Talks Continue
As CBS continues discussions with Nielsen about a new contract to replace the one that expired on Dec. 31, the network said publicly this morning what it had been saying privately for days: It is at a...
View ArticleTwitter: Here’s How to See the Latest Tweets First
Twitter recently brought back the ability for iOS users to view their timeline in reverse chronological order (to see the latest tweets first), rather than seeing "the best tweets" first. Our guide...
View ArticlePinterest’s Jon Kaplan Pins 3 Marketing Predictions for 2019
Pinterest global head of partnerships Jon Kaplan shared three changes that he sees coming to marketing in 2019. Kaplan wrote in a blog post that he believes brands will move more ad dollars to contexts...
View ArticleMightyHive’s Co-founders Are Joining S4 Capital’s Board
MightyHive co-founders Pete Kim, CEO, and Christopher S. Martin, COO, will join the board of Sir Martin Sorrell's S4 Capital, signaling the direction that the "new age/era" digital advertising and...
View ArticleCadbury Will Hide Its Eggs in Other Brands’ Ads and Challenge Fans to Hunt Them
Most brands just want you to watch their ads. Cadbury wants you to watch everyone's ads. That's because the Mondelez-owned U.K. chocolate brand will be hiding its famous Cadbury Creme Eggs in print,...
View ArticleWith One Month Until the Super Bowl, CBS Is Quietly Racking Up Robust Big...
Super Bowl LIII is exactly one month away, and even though CBS has been unusually quiet about its Big Game ad sales this year--now that former chairman and CEO Les Moonves is no longer around to tout...
View ArticleDoorDash Jumps on the Autonomous Delivery Bandwagon
Delivery company DoorDash is partnering with self-driving car company Cruise to test food and grocery delivery early this year via an autonomous vehicle in San Francisco. A rep said the company will...
View ArticleVice-Owned Virtue Names New Creative Lead, Moves Beyond Parent Company’s...
Virtue wants brands around the world to know that it's no longer one with Vice. Just over one year after officially consolidating its marketing divisions under one umbrella, folding the Carrot brand...
View ArticleHere’s How Messaging Is Positioned to Dominate in 2019
Messaging is the most frequent digital activity that a person does, period. In 2018 alone, the four largest mobile messaging apps (WhatsApp, Facebook Messenger, WeChat, Viber) held 4.1 billion combined...
View ArticleThis Self-Aware McDonald’s Ad Knew Exactly What You Needed on New Year’s Day
There are many ways to cure a hangover ... and some are actually backed by science. Hydration, supplements and a little "hair of the dog" appear to be some proven methods--as is eating a good...
View ArticleSnack-Wielding Robots From PepsiCo Are Invading the University of the Pacific
In days of yore, peckish college students had to physically seek out sources of sustenance. No more: Food giant PepsiCo announced it is bringing a fleet of self-driving robots to the nearly 5,000...
View ArticleIntuit Brand TurboTax Announces Its Return to the Super Bowl
TurboTax has confirmed that it will return to the Super Bowl in 2019. CBS is selling ads for the Feb. 3 broadcast of Super Bowl LIII for just north of $5 million for 30 seconds of air time. At this...
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