72 School Buses Became a Mile-Long Moving Billboard About the Scope of Human...
Atlanta is used to traffic logjams, but at least this one was for a good cause. A caravan of 72 school buses formed a mile-long billboard earlier this week to raise awareness of Georgia's massive...
View ArticleNew Year, New Teammates: NFL Announces Partnerships With Caesars...
The NFL is ringing in the new year with two groundbreaking partnerships. On Thursday, the organization announced its first casino sponsor, Caesars Entertainment, and on Friday, it named Intuit TurboTax...
View ArticleConsumers Have Made Their Needs Loud and Clear, yet Brands Keep Missing the Mark
In a fast-paced, competitive landscape, brands are doing everything they can to stand out and connect with the new consumer. But how many brands are actually reaching the consumer in a meaningful way?...
View ArticleTwitter and the College Football Playoff Huddled Up for National Championship...
Roll Tide or Tiger Rag? Twitter has got you covered either way for Monday's College Football Playoff National Championship game Monday night at Levi's Stadium in Santa Clara, Calif. David Herman of...
View ArticleAudi Will Showcase Its E-tron Models With an ‘Electric’ 60-Second Super Bowl...
Mark off another car brand advertising during the Super Bowl this year. Audi announced today that it will run a 60-second spot during the second quarter of the game, airing on Feb. 3 on CBS. This will...
View ArticleEllen DeGeneres Wants Kevin Hart Reinstated as Oscars Host
The job of Oscars host has been vacant since Kevin Hart stepped down almost a month ago, after his years-old anti-gay tweets resurfaced. Due to the efforts of Ellen DeGeneres, herself a former Academy...
View ArticleThis Ad Marketplace Uses Packages as a Prime Advertising Space
Brands try every available marketing tool to meet customer acquisition costs, and in the fancy digital age, some companies are bringing back some old-school tactics, like package ad inserts. UnDigital,...
View ArticleBipartisan Legislation Aims to Protect US Tech Against Foreign Theft
Two top senators are hoping new bipartisan legislation will send the White House a message that it isn't doing enough to protect U.S. trade secrets from being stolen by China and other countries....
View ArticleThe Golden Globes Red Carpet Preshow Will Livestream Exclusively on Facebook...
Facebook Watch is the exclusive livestreaming platform for HFPA Presents Globes Red Carpet Live, the official red-carpet pre-show for the 76th Annual Golden Globe Awards. The Hollywood Foreign Press...
View ArticleElectric Scooters Are Remaking Mass Transit While Driving Profits for Service...
If you've been to a major American city in the past year, you've noticed it: sidewalks strewn with discarded pay-per-use electric scooters. Riders seemingly drop them to the ground as soon as they're...
View ArticleInfographic: How Brands Can Make the Most of Their Subscription Services
From beauty boxes to streaming platforms, subscription services are becoming part of the norm. But with more services to choose from, how can brands make their subscription offerings stand out? New...
View ArticleEditor’s Letter: Our Past Is Our Present, and Our Future
Welcome to 2019 and our first issue of the year, appropriately focused on the Consumer Electronics Show, which is where many brand marketers, media execs and creatives will start their year, looking...
View ArticleWatch the Batmobile Stop to Pick Up Groceries in Walmart’s Latest Spot
If you didn't know where Batman shops, you do now: He and celebrities like Slimer, Scooby-Doo, the Griswolds, Doc Brown and more--or, more specifically, their cars--make cameos in a new spot from...
View ArticleWho Is Watching Whom: Are Regulations Keeping Up With Internet-Connected TVs?
Traditional television ad spend is down, indicative of the fact that the TV screen, which for so long was the epicenter of most homes in the U.S., is no longer king of the media jungle. And the numbers...
View ArticlePepsi and William H. Macy Created an Ad Homage to ‘Arrival’ for the Golden...
For decades, "Close Encounters of the Third Kind" was advertising's go-to flick for sci-fi parody. But perhaps there's a new contender for the crown? Pepsi's cinematic new ad that just debuted during...
View ArticleHBO Upstages Golden Globes With Ad Showing New Game of Thrones and Big Little...
HBO didn't win its first Golden Globe award until an hour and 40 minutes into the telecast, but the network managed to upstage the NBC ceremony before that by airing a Globes ad that featured new...
View ArticleNielsen Adds Mobile and OTT Measurement to Its Total Ad Ratings Amid Standoff...
As Nielsen continues its standoff with CBS over a new contract, in part because of the network's claims that the company isn't doing a good enough job of providing "complete and accurate measurement...
View ArticleIt’s Time to Create a Risk-Free, Open and Connected Advertising Environment
The airplane is a miracle of an invention. A trip from New York to London, once a week-long steamship journey, can be completed in just six hours. But even with the promise of speedy travel, would you...
View ArticleThe College Football Hall of Fame’s Latest Inductee Isn’t a Player—It’s the...
Over its 94 years of flying around the United States, the Goodyear Blimp has arguably contributed as much to keeping football in Americans' hearts as radio and television broadcasting. The company...
View ArticleNot Into Sports Bars? You Might Prefer This ‘Reality Bar,’ Xfinity’s Spot for...
If the phrase "cabs are here" reminds you of the gym, tanning, laundry, Jersey stereotypes, or all of the above, then Comcast's Xfinity might have a marketing ploy that will pique your interest faster...
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