Jayanta Jenkins Joins HP as Global Executive Creative Director
Long-tenured agency and brand creative leader Jayanta Jenkins has joined HP as its global executive creative director. The role will see him work across all of HP's business units to develop continued...
View ArticleMicrosoft Reboots Its Look to Better Connect With Consumers
In November, Microsoft began unveiling the first phases of a major rebrand, starting with an overhaul of its entire suite of Office icons, followed soon after by a redesign of its Outlook email app....
View ArticleLong Seen as Tech’s Sleeping Giant, Microsoft’s Stealth Approach Is Starting...
As children, we're told patience is a virtue, that slow and steady wins the race. But in Silicon Valley, where the "build fast, break fast" ethos guides companies, being a turtle is a sin. With this...
View ArticleWhat Ever Happened to Netscape?
Silicon Valley has always had sky-high ambitions--and the flameouts to match. Below, we examine the fiery fate of three of the original dot-com boom's most prominent companies: Netscape, Pixelon and...
View ArticleNational Geographic Dares to Think Outside the (Yellow) Box With Valley of...
Matthew Carnahan cannot be accused of false advertising. The creator of Valley of the Boom, premiering Jan. 13 on Nat Geo, pitched the genre-bending scripted-and-documentary hybrid as a project that...
View ArticleEditor’s Letter: It’s Viva Las Vegas for Brands
For the brand marketers among the 180,000 attendees and more than 4,400 exhibiting companies making their annual march on Las Vegas, the Consumer Electronics Show is both a starting gun and...
View ArticleReddit COO Jen Wong and Spotify Global VP Danielle Lee Talk Data, Diversity...
Few brands have to simultaneously navigate how to talk to users as a brand and how to talk to other brands that want access to their users. But that's the position Spotify and Reddit find themselves...
View ArticleMastercard Drops Name From Its Iconic Logo in an Effort to Modernize
After 50 years, Mastercard's logo is shedding its dedication and identity tied to plastic. The company announced today a plan to gradually roll out a rebrand that does not include the word...
View ArticleImagining a Day of Your ‘Smartest’ Life With CES’s Most Bizarre Gadgets
With CES underway in Las Vegas this week, the world is once again being treated to the vast array of everyday household items that the industry has decided--sometimes inexplicably--can be improved with...
View ArticleThe Night Before CES, a Promobot Got Run Over by a Self-Driving Tesla
Roboticide or publicity stunt? You decide. On the eve of CES 2019--an event at which a laundry-folding robot has already made headlines and news of more human-like machines are surely to come--Russian...
View ArticleVerizon Media and Microsoft Ink Global Native Advertising Deal
Verizon Media has kicked off 2019 with the announcement of a global native advertising deal with Microsoft in a partnership it claims demonstrates its commitment to provide unique media inventory to...
View ArticleCondé Nast Names New Executive Editor for LGBTQ+ Brand, Them
Cond? Nast has named Whembley Sewell as its new executive editor for its LGBTQ+ brand, called them. Sewell will take over the reins after serving as channel manager at Teen Vogue. In her new role,...
View ArticleVideo: Impossible Burger Cooked Up an Even Tastier Beef-Free Version
When Patrick O. Brown founded Impossible Burger seven years ago, his mission was simple: use technology to create a food product that tasted like meat but didn't come from animals. A year after...
View ArticleInfographic: 73% of Millennials Use Their Phones to Shop Online
When it comes to the intersection between tech and retail, there's no one-size-fits-all approach--especially for mobile. A new report from market research company GfK found that while a whopping 71...
View ArticleHow Brands Can Stand Out From the Crowd at an Astounding Event Like CES
To state the obvious, CES is massive. If your brand is trying to make an impact at the biggest technology trade show on the planet, you're not alone. I've done the rodeo many times, launched products...
View Article11 Government Speakers Back Out of CES Because of the Shutdown
Not even the Consumer Electronics Show can escape the effects of the ongoing government shutdown. Nearly a dozen government speakers, including Federal Communications Commission Chairman Ajit Pai and...
View ArticleMark Zuckerberg’s 2019 Personal Challenge Is Talking About the Future of...
Facebook CEO Mark Zuckerberg would probably like to see his personal challenge for 2019 turn out a wee bit better than his personal challenge for 2018 ended up. Zuckerberg pledged in a Facebook post to...
View ArticleAnheuser-Busch’s Biggest Super Bowl Push Ever: 5 Brands, 7 Products and More...
Anheuser-Busch is planning its largest Super Bowl lineup ever this year. The company will tout five brands and seven products during the Big Game with a massive media buy of five-and-a-half minutes of...
View ArticleQ&A: Organic Valley’s Mission Executive Wants the Brand to Stand Out From the...
Organic Valley punked New Yorkers with a pop-up shop that sold only half-and-half, put fitness trackers on its cows (they take more steps in a day than most people do!), saved the "bros" from...
View ArticleThe MTA Has Rejected Ads for a Sex Toy Company, Citing a Recent Change in Policy
Sexual wellness company Dame Products, which sells sex toys, is challenging the Metropolitan Transportation Authority (MTA) and Outfront Media after the organizations rejected the brand's first subway...
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