29Rooms Is Expanding Internationally Under New Partnership With IMG
29Rooms, the Instagram-friendly, advertising-supported traveling installation from Refinery29, is expanding internationally. The digital media publisher secured a multiyear deal with IMG, an Endeavor...
View ArticleBrandless Is Expanding Into 2 New Categories—and Increasing Its Signature $3...
Brandless, a direct-to-consumer essentials company, is expanding its category line to pet and baby products. For the first time as well, some products will cost $9--a change from the brand's signature...
View ArticleOlay’s First Super Bowl Ad Is a Literal Nightmare, Starring Former Horror...
Super Bowl spots are often humorous, and they're frequently poignant. Rarely, however, are they scary. Olay is shaking up that precedent with its first-ever Super Bowl ad. Today, the brand released...
View ArticleLinkedIn Is Debuting Interest Targeting Based on Content Users Share and...
Targeting by interest will finally be available to advertisers on LinkedIn starting this week, via the professional network's Campaign Manager. LinkedIn Marketing Solutions senior product manager Jae...
View ArticleYouTube TV Expands Nationally Just in Time for the Super Bowl
With the Big Game right around the corner, YouTube TV is expanding nationally. YouTube TV offers viewers access to more than 60 networks, including ABC, CBS, FOX and NBC, as well as cable networks...
View ArticleHulu Names Telaria Programmatic Partner of Record
Hulu and supply-side ad-tech company Telaria have announced an extension of their partnership with a two-year deal that will see the video streaming service further its programmatic ad placement...
View ArticleStrangest Bank Testimonial Ever? The Very Real ‘Crystal Barn’ Talks Chakras...
Banks love to feature small-business clients in their ads, but these often fall into pretty safe and predictable categories like bakeries, bicycle shops or fashion boutiques. So when British finance...
View ArticleHow Opt-In Ads Catch Consumer Attention and Drive Home Brand Intention
In an industry plagued by issues of viewability, banner blindness, ad blocking and fraud, brands are up against a tough challenge on how to generate the results they need from their marketing spend....
View ArticleThe Most Popular Super Bowl Ads of the Past 5 Years
Many brands are already showing off their Super Bowl LIII commercials, so we decided to take a look back at some of the biggest ads from the most recent Super Bowls. With help from TV ad measurement...
View ArticleThe WhatsApp Business App Topped 5 Million Monthly Business Users
Roughly one year after debuting the WhatsApp Business application, the app is now used by more than 5 million businesses monthly. The Facebook-owned messaging app is also bringing some of its most...
View ArticleCondé Nast Deepens Investments in Video With New Bon Appétit OTT Channel
Bon App?tit knows it has viewers who fall down the rabbit hole watching Brad and Claire cook on YouTube--and it's hoping to entice those viewers to tune into Bon App?tit programming on a bigger screen....
View ArticleBurger King Is Returning to the Super Bowl After 13 Years—Here’s Its Puzzling...
Burger King will return to the Super Bowl on Feb. 3 after 13 years without airing an ad during the Big Game. The fast-food chain will air a 45-second spot from David in Miami during the fourth quarter....
View ArticleThis Chatbot from Planned Parenthood Seeks to Close the Sex Education Gap in...
Sex education programming for youth in the United States varies widely. At present, 24 states and the District of Columbia mandate sex education and 34 states require HIV education. While schools...
View ArticleTaco Bell Perfectly Spoofs Interstellar With Its Newest Faux Trailer,...
Taco Bell's first foray into fake movie trailers ("Web of Fries") was so successful, the chain quickly made a sequel (Web of Fries 2). Now, the brand is back with another trailer, Retrieval, but this...
View Article2 Mermaids Entice Sharks With Spiked Seltzer in AB InBev’s New Super Bowl Spot
We already know that this year will mark AB InBev's biggest-ever presence in the Super Bowl: Seven products across five brands set to take up more than five minutes of air time. But the company is also...
View ArticlePinterest Is Bringing Skin Tone Ranges to Its iOS App
The skin tone ranges Pinterest began beta-testing last April are being added to its iOS application. The feature was a collaborative effort by Pinterest's technical team and its inclusion and diversity...
View ArticleConsumers Are Wary of Brands Who Seem to Be Trying to Check Off a Diversity Box
Open dialogue about what makes us different and alike is paramount now more than ever. We need to feel celebrated for our differences, not singled out. What does this mean for brands? They also have an...
View ArticleGen Z Will Dismantle the Duopoly Unless They’re Taken More Seriously
It seems like everyone's gunning for Google and Facebook these days. Challengers like Amazon and AT&T are threatening to disrupt the current advertising power concentration held by the two titans....
View ArticleLayoffs Likely to Continue in This ‘Wrenching’ Period for Media Industry
It's been a little over three weeks into the year, and hundreds of journalists are either already without jobs or are on the cusp of losing them. Verizon Media, formerly known as Oath, will lay off 7...
View ArticleYellow Tail Hops Back Into Super Bowl With Third-Consecutive Regional Ad
The Super Bowl might not seem like a natural fit for a wine brand, but Yellow Tail is returning for its third consecutive regional campaign. AB InBev, of course, has exclusive advertising rights for...
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