Move Aside Influencers—Athletes Are Becoming the Faces of New Brand Strategies
Celebrity endorsements are by no means a new phenomenon. For decades, brands have been investing their marketing budget into celebrities and athletes all in an attempt to attract, engage and retain...
View ArticleIn Their First Film Together, Lenny and Zoë Kravitz Visit Their Family’s...
Just days before her Super Bowl ad debut, Zo? Kravitz is also starring alongside her father, Lenny Kravitz, in a new campaign for luggage brand Tumi. The video launching the Alpha 3 collection features...
View ArticleHow Brands Can Navigate the Esports Space Like Seasoned Pros
Gaming is on track to become bigger than any other sport. In 2018, it's estimated that esports audiences will reach a global monthly total of 167 million people, larger than that of Major League...
View ArticleMr. Peanut Drives Like a Nutcase to ‘Save’ Alex Rodriguez in Planters’ Super...
Planters has gotten plenty of mileage out of its Nutmobiles since 1935, when the company first put a peanut-shaped car on the road to drum up attention. The enormous motorized legumes have since...
View ArticleAmazon’s 2019 Super Bowl Spot Shows Us Why Some Devices Shouldn’t Be...
A few months after Amazon brought Alexa to a clock, microwave and plug, it is using its 2019 Super Bowl spot to show America some of the devices that didn't make the cut. The 90-second ad will air...
View ArticleIs the World Ready for RoboChild, the Unnerving Star of TurboTax’s Super Bowl...
Robots and kids are frequent stars of Super Bowl ads, so why not a RoboChild? That's the unsettling creation TurboTax and Wieden + Kennedy will be introducing this Sunday in a spot that won't debut...
View ArticleAvocados From Mexico’s 30-Second Super Bowl Spot Depicts a Bizarre Dog Show...
Roles have been reversed at a dog show--with the dogs showing off their humans, naturally--in Avocados from Mexico's 30-second Super Bowl spot. The ad, which stars actress Kristin Chenoweth, will air...
View ArticleSquarespace Is Sitting Out the Super Bowl This Year—But It’s Launching New...
After five consecutive years in the Super Bowl, Squarespace finally chose 2019 to be the year it would sit out of the ad festivities. That hasn't stopped the brand from launching a major new marketing...
View ArticleBandersnatch Proved That Audiences Want to Engage and Have a Dialogue With...
Looking beyond Bandersnatch, the expectation and demand for interactive TV is just starting. Netflix has already announced plans for more interactive TV shows, thanks to the Black Mirror episode's...
View ArticleAdweek Brought Together Big Brand CMOs and Next-Gen Leaders to Talk Culture,...
We hosted the first Adweek Symposium last week with a single goal: to bring together a diverse group of CMOs, CBOs, CEOs, innovators and Gen ZEOs to talk openly and candidly about what's working,...
View ArticleDomino’s Offers Rewards Points for Any Pizza You Eat, Even If a Competitor...
One thing is quickly apparent when you watch Domino's new ad starring its CEO, Ritch Allison: the margherita pizza with a rustic crust in front of him is definitely not from Domino's. That's because...
View ArticleAudi’s Super Bowl LI Spot Took a Stand—and It Paid Off
To really understand the Audi 2017 Super Bowl spot, "Daughter," and the strong reactions it produced, you have to go back to where our country was at the time. The historic presidential election had...
View ArticleAmazon Studios Returns to the Super Bowl With Teaser of Upcoming Series Hanna
After releasing its first ad for Jack Ryan during the Super Bowl last year, Amazon Prime Video will return to the Big Game on Sunday with a 60-second ad for a new upcoming show, Hanna. Based on a 2011...
View ArticleOpportunities for Advertising With Augmented Reality Are More Popular Than Ever
Most investors and many marketers I speak with don't quite realize what's happening with AR ads today. I anticipate that AR advertising will account for at least 10 percent and as much as 25 percent of...
View ArticleMicrosoft Celebrates Disabled Young Gamers in Touching Super Bowl Spot
Amid a group of Super Bowl LIII ads that have so far leaned heavily on jokes and empowerment messages, Microsoft is going straight for the heart with its Big Game spot. The tech giant's ad expands on a...
View ArticleWhy We Need Brands to Lead the Charge Toward a More Inclusive Super Bowl
As the biggest day in advertising approaches, the starting lineup will include ads that feature powerful, inspiring women. This is a welcomed and important change from Super Bowl's past when women were...
View ArticleWhy the Super Bowl Isn’t the Optimal Time to Take a Stand
As brands drop teasers and hints about their big-budget ad spends heading into Super Bowl Sunday, one question remains: Is the Big Game the right place for a bold, perhaps political statement? Morning...
View ArticleAirline KLM’s Hologram Booth Lets You Share Travel Tips With People Waiting...
Time spent waiting in the airport is largely time wasted. Sure, you can check your phone, hit the Cinnabon and (Wi-Fi gods willing) get some work done, but largely you're just running down the clock...
View ArticleJeep and Ram Release 2 More ‘Big Game Blitz’ Teasers in Advance of the Super...
Jeep and Ram have released two more videos in advance of the Super Bowl on Feb. 3, but the company is still mum on their official plans for the Big Game. It's the second release this week for parent...
View ArticleFacebook’s Financial Results and User Totals Showed No Signs of a...
Facebook managed to survive a nonstop barrage of controversies throughout 2018 and post strong financial results for the fourth quarter and full year. The company reported $16.914 billion in revenue in...
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