New NFL Program Coaches Players on Building Their Brand
While endorsing products is hardly new territory for NFL stars--remember that breakthrough Noxzema ad with Joe Namath and Charlie's Angels star Farrah Fawcett that aired during the 1973 Super...
View ArticleHow Snickers Transformed a Basic Biological Need Into Super Bowl Success
In the fall of 2009, Snickers came to BBDO with two big challenges: an ambition to create a Super Bowl spot that would score high in the USA Today Ad Meter (the one poll that mattered back then) and a...
View ArticleWhat Tourism Australia Learned From Creating a Fake Dundee Movie That...
When a trailer for a new Crocodile Dundee movie, titled Dundee, dropped roughly two weeks before Super Bowl LII, the internet was in shock. A reboot of the iconic Crocodile Dundee franchise ......
View ArticleCBS Ad Sales Chief Jo Ann Ross Has Overseen 6 Super Bowls, and Has the...
The New England Patriots' Bill Belichick will be heading into his ninth Super Bowl on Sunday, tops among all NFL head coaches. And among current TV ad sales chiefs, his counterpart is CBS' Jo Ann Ross,...
View ArticleWatch 2 Dudes Diss a Depressed Digital Device in Pringles’ 2019 Super Bowl Ad
Pringles, makers of the stackable potato chip in 14 flavors, has officially released its 2019 Super Bowl ad--one that happens to celebrate stacking and flavor. As Adweek has reported, the 30-second ad...
View ArticleZoe Kravitz Does ASMR, Whispers About Michelob Ultra’s Pure Gold Organic Beer...
Michelob Ultra is hoping to stand out with a whispered message about its organic brew, Pure Gold, for its second Super Bowl spot. Actress Zoe Kravitz stars in the 45-second ad from FCB Chicago which...
View ArticleCarrie Bradshaw and The Dude Make an Unlikely Pair in Stella Artois’ Super...
The world's most unlikely duo--Sarah Jessica Parker's Carrie Bradshaw from Sex and the City and Jeff Bridges' The Dude of The Big Lebowski fame--is coming together in Stella Artois' Super Bowl spot....
View ArticleSteve Carell Wants You to Stop Asking ‘Is Pepsi Ok’ in Super Bowl Spot
Longtime Super Bowl sponsor Pepsi is using its Big Game ad to respond to a common question, one the brand is clearly tired of hearing: "Is Pepsi OK?" The question is posed, as it often is in real life,...
View ArticleMindshare Hires New Chief Data Strategy Officer Away From Merkle
WPP media agency Mindshare hired a new chief data strategy officer to further integrate data and analytics into its media planning operations. Shane McAndrew comes to the role with over 20 years of...
View ArticleBlack Panther Brought Twitter to Wakanda During the Screen Actors Guild Awards
Black Panther and The Marvelous Mrs. Maisel were the most-tweeted-about movie and television show, respectively, during the 25th Annual Screen Actors Guild Awards Sunday night. Twitter said the...
View ArticleThe Less You Go Online, the Cheaper This Hotel Room Gets. Will It Encourage...
A couple of potentially disconcerting things can happen if you stay in The Check Out Suite in Gothenberg, Sweden. First, a smart lamp in the room will know when you're scrolling Instagram and track how...
View ArticleMichael C. Hall on Singing Songs Like ‘Advertising Ruins Everything’ for...
Skittles and creative shop DDB have released the first track from Skittles Commercial: The Broadway Musical, an aptly titled song "Advertising Ruins Everything." Additionally, Skittles has put other...
View ArticlePinterest: Here’s How to Claim Your Accounts on Other Social Platforms
Did you know that Pinterest allows you to claim your Instagram, Etsy and/or YouTube accounts on its platform? When you claim your other accounts on Pinterest, any Pins from those accounts (saved by...
View ArticleHere’s Why U.S. Ad-Tech Leaders Are Often Unsuccessful in China
For many U.S. companies, especially Silicon Valley tech firms, China is like the popular kid at school. You so badly want to be its best friend, but yet it remains unattainable. With a population of...
View ArticleUber’s Giving the Losing Super Bowl Team’s City Free Rides for an Hour After...
After this year's Super Bowl, Uber wants to give the losing team's fans something to cheer about: a safe (and free) ride home after they're finished drowning their sorrows. To promote its Uber Rewards...
View ArticlePinterest: Here’s How to Store Your Contacts in the App
Did you know that you can sync the contacts on your device with the Pinterest application to more easily find and message your friends on the social network? Our guide will show you how this works....
View ArticleExpensify Drops Its Music Video-Themed Super Bowl Spot Starring 2 Chainz and...
Last week, Expensify revealed that rapper 2 Chainz and actor Adam Scott would star in its first-ever Super Bowl spot. Today, the expense management platform is dropping two versions of the ad--the...
View Article6 Ways to Integrate Live Streaming Into Your Marketing Strategies
Twitch is a massive global live streaming platform and is quickly becoming one of the most effective influencer marketing platforms. Live streaming is the amalgamation of TV, digital, social,...
View ArticleDoritos Added Chance the Rapper’s Hip-Hop Spice to a Backstreet Boys Classic...
Ever wish the Backstreet Boys had a little more spice? Today is your lucky day. Doritos is attempting to do just that with its 30-second Super Bowl spot (and an extended 60-second cut, which also...
View ArticleCondé Nast Names 2 Agency Veterans as Creative and Strategy Leads for...
Over the last several months, publishing giant Cond? Nast (Vogue, Vanity Fair, The New Yorker, Wired, GQ, etc.) has rebranded its in-house agency CNX and strengthened that division by hiring top talent...
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