TurboTax Partners With Roku on Super Bowl Activation on Top of Its In-Game Spot
TurboTax is preparing for the Super Bowl with a sponsorship series on OTT service Roku, culminating in home screen activations kicking off the Big Game this weekend. Starting today, TurboTax is...
View ArticleSnopes Is Out of Facebook’s Third-Party Fact-Checking Program
Facebook's oft-mentioned stable of third-party fact-checkers will be missing one of its lead horses, as Snopes will not renew its partnership with the social network. Snopes began providing...
View ArticleWashington Post Will Use First Super Bowl Ad to Highlight ‘Courage and...
The Washington Post will have its first 60-second spot in the Super Bowl, and Tom Hanks will voice it. The ad showcasing the work of journalists will air in the fourth quarter, just before the...
View ArticleWix’s Fifth Super Bowl Ad Features Coding Supermodel Karlie Kloss
The website-building platform Wix will return to the Super Bowl for a fifth consecutive year with a 30-second spot featuring supermodel and tech enthusiast Karlie Kloss. It was produced by Wix's...
View ArticleHulu Will Crack Open Instagram’s Most Influential Egg, Revealing All After...
We've seen some interesting plays to break through the noise of the Super Bowl from brands like Skittles, which is foregoing a spot in the game this year to put on a Broadway play. Others will be going...
View ArticleADT Will Become a First-Time Super Bowl Advertiser This Sunday
Home security company ADT will make its Super Bowl debut this Sunday with a 30-second spot. The ad, produced by New York City creative agency Bear in the Hall, will run just before the start of the...
View ArticleMicrosoft’s Super Bowl Activation Shows the Places a Player’s Side Hustles...
According to the NFL Players Association, the average career of an NFL player is just over three years. Additionally, data from the Wall Street Journal shows that players in some positions, like wide...
View ArticleEditor’s Letter: How Do Challenger Brands Scale and What Do They Want to Be...
Well, it turns out that our hunch was right. As of last count on Friday, our inaugural Challenger Brand Summit, set for this Wednesday and Thursday in New York, has almost 500 registered attendees. For...
View ArticleWPP Unveils the Branding for Its Newest Agency, Wunderman Thompson
Two months after confirming its plans to merge Wunderman with J. Walter Thompson, WPP has officially released the new identity for Wunderman Thompson, a company produced by the union of history's first...
View ArticleHow the Demise of Bud Light’s Bud Knight Came to Be in a Super Bowl Spot for...
HBO wanted its 2019 Super Bowl ad for Game of Thrones to deliver storytelling that felt as dramatic and epic as the show itself. With Game of Thrones approaching its final season (premiering April 14)...
View ArticleGannett Rejects Digital First Media’s Acquisition Offer
Gannett's board of directors unanimously rejected the bid from MNG Enterprises, Inc., known as Digital First Media, to acquire the company. They said they didn't believe the offer was "credible" or in...
View ArticleMoonPie Followed Up Its Bizarre, Fake Super Bowl Ad Scripts by Actually...
During last year's Super Bowl, snack brand MoonPie may not have been an official part of the Big Game broadcast, but it was certainly participating in spirit. The Tennessee-based company's Twitter feed...
View ArticlePinterest: Here’s How to Change Your Display Name
Did you know that you can change the name that's displayed on your Pinterest profile from within its mobile application? Our guide will show you how this works. Note: These screenshots were captured in...
View Article3 Lessons Sundance Can Teach Us About Storytelling
This year's 2019 Sundance Film Festival was interesting for a few reasons: controversial documentaries on Michael Jackson and Elizabeth Holmes, a great documentary on the Chinese bringing jobs to...
View ArticleWhat Marketers Can Learn From the Fyre Festival Fiasco
It all started with so much promise: eight models on a yacht, Kendall Jenner and 400 other social media influencers, but it ended in a debacle producing nearly endless chatter. Since the Netflix and...
View ArticleThe Biggest Advertising Trends of the Super Bowl: Women, Sad Robots,...
Super Bowl LIII has come and gone with the Patriots beating the Rams, scoring New England's sixth championship. So, too, have the Big Game ads with Anheuser-Busch taking up the most time of the night...
View Article3 Ways to Improve Your Google Search Rankings
More than 90 percent of all internet searches take place through Google; it processes 3.5 billion searches every day. Knowing this, it's important for your business to have a strong presence on the...
View ArticleWhatsApp: Here’s How to Turn On Screen Lock on iOS
WhatsApp added a feature called Screen Lock to its iOS application, which users can turn on to add an extra layer of security to their app experience. With Screen Lock turned on, WhatsApp will require...
View ArticleThese Comical Cartoon Spots Cut Through the Clutter of Dull Energy Advertising
These animated commercials from UK power startup Bulb bristle with comic energy. They broke over the weekend from Anomaly London, marking the agency's debut for the electricity and gas provider, as...
View ArticleLessons Learned From Fyre Festival’s Mishandling of Influencer Marketing
A hot topic lately is the dueling Fyre Festival documentaries. Regardless of whether you prefer Netflix's portrayal or Hulu's sinister narrative, one thing both cover is the role that influencers...
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