Athletes Are Often Lagging Compared to Celebs in Creating a Stand-Out Brand...
Pro athletes. Musicians. Hollywood stars. In our culture, famous personalities are the center of a nonstop cycle of action and engagement. Hobbies, friendships, family life, social causes and business...
View ArticleMcDonald’s France Created Lovely, Impressionistic Ads About Days That Call...
Most days, ordering McDonald's by delivery sounds a bit lazy, given that it's only going to take you a few minutes to find your nearest one and load up on burgers and fries. But some days, even leaving...
View ArticleHarley-Davidson Hires Droga5 to Help Redefine Its Iconic Brand
America's most historic motorcycle manufacturer has named a new agency to help expand its appeal to more riders around the world. Milwaukee, Wisc.-based Harley-Davidson, which celebrated its 115th...
View ArticleAT&T Bolster’s Xandr Media With Appointment of Ad Vet Jay Askinasi
Xandr Media, formerly known as AT&T AdWorks, has appointed ad-land veteran Jay Askinasi as its vp, head of agency and digital partnerships, as the telco seeks to further evangelize its offering to...
View ArticleBurger King, Bud Light and Chipotle Brought Their D-TO-C Strategies to Super...
The Super Bowl has historically been an occasion for introducing new ideas to the masses. Apple's "1984" spot, which debuted the Macintosh home computer 35 years ago, is a classic example. During Super...
View ArticleThinking Like a Challenger Will Help Brands Persevere in a Turbulent...
Before there was Airbnb, pre-Uber and prior to Netflix's response to those household cries of "Why is there nothing good on TV?" brand strategy focused on the notion of best practice. It made sense, it...
View ArticleMiller Lite Fires Back at Bud Light’s Super Bowl Spot With Full-Page New York...
As part of a Super Bowl strategy that involved placing an ad in each quarter of the game, Bud Light utilized its medieval universe to point out that competitor Miller Lite utilizes "corn syrup" in two...
View Article‘The World’s Best’ Judge Alberto Belli Is Responsible for Several Viral...
Alberto Belli's path has been an unconventional one. Even though he started his career as a computer science engineer, he's always loved ads and marketing, and after feeling "miserable" in engineering,...
View ArticleAgencies of the Future Will Shift to Refocus on Culture and Talent Instead of...
Once upon a time, there were only two levers that agency leaders could pull to build a successful business. These were culture and people. A belief system designed to drive a certain set of behaviors,...
View ArticlePinterest: Here’s How to Stop Notifications About the Activities of Other People
Did you know that Pinterest allows you to manage which kinds of notifications you receive in its mobile application and on its website? Specifically, by default, Pinterest will send you notifications...
View Article3 Reasons Marketers Shouldn’t Mourn the Death of the Keyword
Admittedly, the declaration that keywords are "dead" is meant to be melodramatic. Keywords, of course, are neither mortal, nor are they going anywhere. And to state that keywords are dead--no longer...
View ArticleMeasurements Become More Efficient Once Advertisers Realize Metrics Aren’t...
In the beginning, and arguably even still today, one of the beautiful things about digital marketing is how measurable it is in (at least close to) real-time compared to other traditional advertising...
View Article5 Reasons We’re Seeing a Resurgence of Google’s Zero Moment of Truth
In 2011, Google launched the Zero Moment of Truth campaign (ZMOT). It made a strong case for capitalizing on those on-the-go moments in the buyer's journey. For example, when a shopper looks up product...
View ArticleAnalyst Brian Wieser Joins WPP’s GroupM to Drive and Expand Its Thought...
The trade press's most famous source for real-time analysis, industry trends and commentary is going in-house: WPP's GroupM hired Brian Wieser for its the newly-created role of global president,...
View ArticleSpotify Bets Big on Podcasting With 2 Major Acquisitions
Spotify is set to buy podcasting companies Gimlet Media and Anchor in a move that will reshape the landscape of the nascent industry. The streaming service announced the two deals in a blog post from...
View ArticleHulu Reveals the Strategy Behind Its Partnership With Instagram’s Viral...
Moments after the Super Bowl ended on Sunday night, The New York Times answered the question that so many in marketing and media had been asking for weeks: who made the egg that racked up 10 million...
View ArticleHulu’s CMO Says Its Viral Egg PSA Became Its Second Most-Watched Episode on...
Hulu's video revealing a highly anticipated message from a cracked egg ended up being the service's second-most watched episode, the company's CMO, Kelly Campbell said in her keynote at Brandweek:...
View ArticleIAB Announces Initial 2019 NewFronts Lineup
It's time once again for the Digital Content NewFronts. The Interactive Advertising Bureau, which operates the event but not each presentation, released the initial lineup today, with returning...
View ArticleHow Brands Are Using Micro Apps to Stay Relevant
Brand and user experiences are one and the same. This is accepted among young tech companies but often forgotten by older enterprise organizations that rely upon face-to-face interactions for most of...
View Article3 Ways Marketers Can Deliver Experiential Privacy in the Age of GDPR
The word privacy has long held negative connotations for brands, with many steering clear of the concept in customer interactions at all costs. But GDPR coming into effect in May has brought privacy to...
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