1-Minute Previews of IGTV Videos From Followed Accounts Will Appear in...
Previews of IGTV videos will start appearing in the feeds of Instagram users Thursday. IGTV is the stand-alone video platform Instagram introduced last June to accommodate long-form videos of up to one...
View ArticleAnalyzing the Data Behind One of the Best and One of the Worst Super Bowl Ads
Every year the Super Bowl generates one of the biggest social conversations online as over 100 million people tune in for sports' biggest night. And it's no secret that brands want in on the action,...
View ArticlePinterest: Here’s How to Manage the App’s Email Notifications
Did you know that you can manage which kinds of email notifications the Pinterest application can send you? Our guide will show you how this is done. Note: These screenshots were captured in the...
View ArticleHow to Market Your Brand so That It Resonates With Students
There are nearly 20 million post-secondary students in the U.S., representing over $110 billion in buying power. When these young adults enter college, they are granted radical independence, often...
View ArticleMicrosoft and Google Were the Two Most Effective Super Bowl Ads, According to...
It's the Thursday after the Super Bowl, and everyone has already weighed in on their favorite ads of the game. But which ones actually helped the brands they were advertising connect with potential...
View Article3 Secrets to Peloton’s Astonishing Success
When Tom Cortese and his four co-founders started Peloton in 2012, they were faced with an industry that hadn't seen change in "40-plus years." They set out to shift the fitness landscape--not just...
View ArticleQ&A: MediaLink’s New Managing Director on Why Ad Agencies Will Survive
Today MediaLink, the advisory firm that has become a ubiquitous presence in the media and advertising industries, announced the hire of Christopher Vollmer as managing director. The newest member of...
View ArticleIHOP Serves Up Slices of ‘Pancizza’ for National Pizza Day. Yes, It’s a...
Ever wish you had a pancake you could share with a crowd? No? Well too bad, because IHOP made one anyway. To celebrate this Saturday being National Pizza Day, which IHOP is observing today through...
View ArticleFacebook Messenger: Here’s How to Delete a Message for Everyone
Facebook Messenger recently added the ability for users to delete messages within the first 10 minutes after they've been sent. Our guide will show you how this works. Note: These screenshots were...
View ArticleWhy Tim Armstrong Invested in Dirty Lemon to Launch His DTC Company
Before former Oath CEO Tim Armstrong officially launched his new venture, the dtx company, he showed off his first investment--an unmanned store for healthy beverages that relies on text message...
View ArticleThe Facebook Youth Team Is Shifting Its Focus to Messenger for Kids
Facebook still wants kids to LOL, but it wants them to do so on its Messenger for Kids application instead of via a separate app. The social network confirmed that it is shuttering several projects...
View ArticleActress Behind Allegations of Misogyny at Bon & Viv Super Bowl Audition...
The actress who recently described her experience trying out for an unnamed ad as "my bikini audition from hell" has issued her first public statement after AB InBev confirmed that the campaign in...
View Article3 Ways Marketers Can Connect on a Deeper Level With Their Hispanic Consumers
Last year, Hispanic purchasing power reached $1.6 trillion. By 2060, Hispanics are projected to make up 27 percent of the U.S. population. Speaking to Hispanic audiences is essential to every brand's...
View ArticleAriana Grande Won’t Perform at the Grammys, But She’ll Get Her Own Apple Ad...
Ariana Grande fans are going to have a roller coaster of a Grammy Awards this Sunday. She's nominated for two Grammys--best pop solo performance for "God Is a Woman" and best pop album for Sweetener....
View ArticleConsumers Have Stated Their Needs. It’s Time for Marketers to Actually Listen
As a marketer, it's always tempting it is to fall for the next fad. A competitor implements a new marketing solution, and your team suddenly needs it, too. At industry conferences, every new product...
View ArticleHow to Use Chat Apps to Break Through the Messaging Clutter
Today's hyper-connected world full of constant notifications can be overwhelming. With this endless stream of messages, many notifications are missed or ignored. Case in point: We all have that one...
View ArticleQVC Unveils a Sleek New Redesign as the Retail Giant Doubles Down on Ecommerce
QVC rose to retail fame for its 24-hours-a-day shopping broadcasts, selling everything from kitchen appliances to jewelry. But in the 30-plus years since then, the way people shop has clearly changed...
View ArticleSonic Branding Continues to Gain Popularity as Mastercard Launches Its Own Sound
Just one month after Mastercard refreshed its logo (and announced a shift away from using the brand name), the company has more brand identity news. Today, it released its own sonic branding--a new...
View ArticleSprint Sues AT&T Over ‘Deception’ of 5G Claims
Sprint is suing AT&T over a recent rebrand of some of its advanced 4G LTE networks as "5G Evolution (5GE)," claiming that it's false advertising that harms the reputation of the legitimate next...
View ArticleIntel’s Global Creative Director Exits After Company Dismantles In-House Agency
Intel has confirmed the departure of its vice president and global creative director Teresa Herd who oversaw the Silicon Valley's in-house hub Agency Inside. The departure follows Intel's decision to...
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