Ikea’s Iconic Blue Bag Is the Gift That Keeps on Giving in Enchanting New Ad...
For some diehard Ikea customers, a trip to the store is already considered a magical experience. But in times of economic uncertainty, the home furnishings retailer wants to drive home the point that...
View ArticleW+K Produced Documentary Angel Applicant Wins Top Prize at SXSW
Ken A. Meyer began working at Wieden+Kennedy in Portland, Ore. in 2002, two years after being diagnosed with systemic scleroderma, a life threatening autoimmune disorder that thickens and hardens the...
View ArticleThis Restaurant Brand Hijacked TikTokers’ Accounts to Remind Gen Z to Connect...
A reminder to reconnect with older relatives IRL might be especially timely for generations raised with easy internet access. Social media can be a good way to stay in touch with family when they're...
View ArticleThe Unique CEO-CMO Collaboration Between Exos’ Sarah Robb O’Hagan and Liz Austin
From her early days, Sarah Robb O'Hagan has been a trailblazer in the world of marketing. Before she took the helm at brands like Equinox and Gatorade, she rose through the ranks in marketing, working...
View ArticleThese Hardworking Beavers Star in ‘World’s Best Whisky Ad’
Ahead of World Whisky Day on May 20, global marketing effectiveness and research company System1 has found what it claims is "the world's best whisky ad"--a recent campaign from Whyte & Mackay...
View ArticleRita Ferro on Pulling Off Disney’s Upfront Event Without Jimmy Kimmel
As upfront week winds down, Adweek is sitting down for postmortems with all the presenting ad sales chiefs, including NBCUniversal's Mark Marshall, Fox's Marianne Gambelli and TelevisaUnivision's Donna...
View ArticleExclusive: WNBA Stars Don’t Need to Search for Style in New Google Campaign
Basketball stars and fashion go hand-in-hand, and ahead of tonight's WNBA season tip-off, Google debuted a new campaign showcasing new ways to search as players show off their "tunnel fits." A...
View ArticleThe Most Memorable Moments of 2023’s Upfront Week
Upfront week has finally wrapped, and it's clear the Writers Guild of America strike had a significant impact on almost every presentation. Though the star power was slightly dimmer this year, with...
View ArticleDisney Enhances Wonder of Friendship Exhibition With Augmented Reality
As part of its Disney100 celebration, Disney launched Wonder of Friendship: The Experience, a pop-up exhibition with interactive areas themed after classic Disney films and character friendships....
View ArticleThe Austin Parks Foundation Is Cultivating Community One Space at a Time
Over the last few years, outdoor spaces have become extensions of our homes. What many don't know is how our community parks stay clean, host events and why they partner with festivals. The Austin...
View ArticleChampions of Change: Growing Women’s Sports Coverage With Togethxr’s Jessica...
When soccer superstar Alex Morgan called Jessica Robertson in 2019, she instantly picked up the phone. In 2021, Robertson and Morgan--alongside swimmer Simone Manuel, snowboarder Chloe Kim and WNBA...
View ArticleBBDO Canada, FCB New York and Apple London Win Big at The One Show
Creative Week ended with a flurry of awards at The One Show 2023 in New York, with Apple London, BBDO Canada and FCB New York bringing in big wins. Apple had a huge night at the 50th anniversary...
View ArticleHow to Keep Your Marketing All-Stars Happy
People build companies. Period. No matter how great your product or service is, the talent you hire and retain will always make or break your success. Your marketing talent in particular is crucial to...
View ArticleSnapchat Celebrates Beauty Brands With New AR Lenses
Snap is celebrating the power of Snapchat's beauty community by highlighting two new AR lenses released by beauty brands Supergoop and OPI. The Supergoop Lipshade Lens promotes the launch of the...
View ArticleLet’s Talk About Brand Podcast: Branding Your Offer With Janine Coombes
Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But what are those offerings? How do you make sure that they are supporting...
View ArticleFox Wins TV Season in 18-49 Demo, CBS Continues As No. 1 in Total Viewers
With upfronts week over, CBS is ending the 2022-2023 television season on top, finishing as the most-watched broadcast network for the 15th consecutive year. The broadcaster announced on Thursday that...
View ArticleThese Are the 2023 Winners of D&AD’s Most Coveted Pencils
D&AD has awarded its top honor of a Black Pencil to two pieces of creative work: a music video from Pharrell, 21 Savage and Tyler, the Creator; and a device that turns the heartbeats of children...
View ArticleColumbia Sportswear Is a Case Study in How to Expand Your Customer Base
Very little about our world exists as it did in 2019. For a company like Columbia Sportswear, that year may as well exist in a different century. In the lobby of Columbia's headquarters at its campus...
View ArticleProgrammatic Advertising Comes to the New York Subway
Buying ads on the New York City subway is moving into the digital age. In recent years, ads on the Metropolitan Transportation Authority's trains and platforms have helped grow digitally native...
View ArticleDiablo IV Characters Beg for Salvation in Dark Film by Oscar-Winning Director...
Players of Blizzard Entertainment's Diablo IV take on the role of a powerful hero who must save the world of Sanctuary from demons led by Lilith, the queen of hatred. A launch film from creative agency...
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