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Is There Anything Joe Bastianich Can't Do?
Specs Who Joe BastianichAge 44New gig Judge on Fox’s Junior MasterChefCredentials In business, with mother Lidia and Mario Batali, operating restaurants including Babbo, Del Posto and OttoFun fact...
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Gordon Ramsay Made Fox More Than $150M in the Last Year
His may not be the first name that comes to mind when the Fox Broadcasting Company is brought up in casual conversation, but let there be no doubt that Gordon Ramsay is one of the network’s singular...
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Wired and Bon Appétit Collaborate on Food Issue
Bon Appétit and Wired might seem like strange bedfellows. But when you consider the ever-growing intersection of food and science (think molecular gastronomy, hotly debated GMOs), the magazines’ plans...
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The Daily Meal Rolls Out Sponsored Verticals
The Daily Meal, Spanfeller Media Group’s food-focused site, is going native.The Daily Meal has rolled out sponsored verticals around topics like grilling and entertaining. When a brand sponsors a...
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What Do Pizza Pringles and Birthday Cake Oreos Really Taste Like?
From Lay’s Chicken and Waffles potato chips to mojito-inspired Crystal Light, packaged-food marketers have become pretty bold about experimenting with flavors. Chalk it up to consumers “constantly...
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Brands Find the Link Between Viral Videos and Vending Machines
Digitally tricked-out vending machines keep popping up around the globe, surprising and delighting consumers with new gimmicks and free samples. Local goodwill is the endgame if you take the...
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Building a Nationally Renowned Brand Without Selling Your Soul
From organic ingredients to guerrilla marketing, Honest Tea is the poster child for doing business differently. So it’s not entirely surprising that when company co-founders Seth Goldman and Barry...
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How Blue Moon Found a Heavenly Way to Shine in a Crowded Category
IDEA: Blue Moon's beers are works of art, so its ads must be, too. That was the accord struck by the MillerCoors brand and The Integer Group in 2009 when the Lakewood, Colo., agency began an artful...
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'Modern Farmer' Magazine Brings Style to the Local Food Movement
Photo: Christopher GabelloSpecsWho CEO, editor in chief Ann Marie GardnerWhat Niche food magazineWhere Hudson, N.Y. At a time when city folk are raising chickens in their backyards and soil is a...
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The True, Steamy Story of the Egg McMuffin
In December 1971, Ray Kroc paid a visit to a McDonald’s restaurant owned by Herb Peterson. The fast-food chain’s president had learned that the franchisee had cooked up something that would solve a...
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Weird Burger King Ad Says It's Better to Be Addicted to Whoppers Than Drugs
In this controversial Burger King ad from Russia, a Whopper crushes a flower as a voiceover informs us: "This is a poppy. It was popular once, but now its time has passed." That's a rather strained...
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Ad of the Day: Happiness Is Movement and Vice Versa in Johnny Kelly's Coke Film
How do you butter people up to the idea that Coca-Cola is pro-health? Not with a starchy educational film. You hire the director of one of the most beloved ads of recent years to create another...
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Seattle Police Continue Being Awesome by Handing Out 1,000 Bags of Doritos to...
Seattle police already had one of the most fascinating and amusing—not to mention relevant and informative—law-enforcement Twitter accounts in the country. But the department demonstrated again this...
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Mountain Dew's Exquisite 'Living Portraits' Show Brand's Endorsers in All...
Mountain Dew's "Living Portraits" series is one of the most innovative and intricate short-form campaigns of the year. Who'd've thunk it, especially after the brand's high-profile ad missteps a few...
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Ad of the Day: Southern Comfort Stumbles Upon the Genius of Its Karate Man
Southern Comfort is keeping things weird and hypnotizing with its latest work from Wieden + Kennedy in New York. Just try to take your eyes off the brand's current, silent pitchman—last seen in June...
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Chrissy Teigen Surprised by Giant Waterfall of Skittles at Photo Shoot
Chrissy Teigen, whom you may remember from her Sports Illustrated and Maxim appearances, was surprised by a Skittles waterfall during a recent photo shoot that was actually an ad stunt by Olson. It's...
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Ad of the Day: Heinz Beanz Crafts the Perfect Story of Brotherly Love
In the U.S., Heinz Baked Beans are generally known as a retro food item and/or Mad Men plot device. But in the U.K., where they're sold as "Heinz Beanz," they're still a popular pantry staple and...
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Devin Graham Hooks Up With Mountain Dew for New Stunt: A Death-Defying Human...
Devin Graham has always seemed right up Mountain Dew's alley. The director, aka Devin Supertramp, who specializes in building giant outdoor contraptions that fling attractive young people into the...
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Chobani Narrows Agency Search List
Chobani has cut its list of creative agency contenders to Droga5 and The Martin Agency and scheduled final presentations for next week. Wieden+Kennedy and BBH had also been participating in the...
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Taco Bell Brings Doritos Locos Tacos to Canada, Makes Impatient Critics...
Be careful what you say about Taco Bell in Canada. The chain is liable to etch your angry rants on taco shells and force them down your throat. That's what happened in this stunt from ad agency Grip...
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