Meta Under Fire for Rejecting Sexual Health Ads
The nonprofit Center for Intimacy Justice filed a complaint with the Federal Trade Commission against Meta, accusing the social giant of systemically rejecting advertisements and information from...
View ArticleLet’s Talk About Brand Podcast: How Conscious Brands Do Business Differently
On this week's episode, Jonathan Trimble, founder of strategic marketing agency And Rising, discusses the topic of conscious brands. Trimble shares insights from And Rising's work in the consciousness...
View ArticleNike Sets the Stage for Soccer’s New World Order in Women’s World Cup Ad
As momentum grows behind women's sports, Nike is celebrating soccer heroes past and present ahead of the 2023 FIFA Women's World Cup. The campaign, titled "What the Football" and created by longtime...
View ArticleAdweek Podcast: How San Diego Comic-Con Became a Must-Attend Event for Brands
One of the biggest events on the entertainment calendar, San Diego Comic-Con is just days away, and brands, studios and streaming giants are gearing up for their biggest and best yet. In this week's...
View ArticleHulu’s Animayhem Activation for San Diego Comic-Con Set to Be a Massive Draw
With its animation-inspired activation at San Diego Comic-Con, Hulu looks to illustrate the importance of TV fandom. On Monday, Hulu announced its SDCC activation, Hulu Animayhem: Enter the 2nd...
View ArticleTubi Taps Vimeo Chief Anjali Sud as New CEO
There's a new sheriff in town at Fox's streaming service Tubi. Anjali Sud will join the AVOD as its new CEO on Sept. 1, reporting to Paul Cheesbrough, CEO of Tubi Media Group. Top line Sud comes over...
View ArticleExclusive: Just Women’s Sports and Adobe Team Up for In-Studio World Cup Show
Adobe and multimedia platform Just Women's Sports are bringing the 2023 FIFA Women's World Cup stateside. Today, the brands announced a partnership for a new in-studio World Cup show hosted by...
View ArticleGlow Recipe Found Cross-Category Success on TikTok
Skincare, according to beauty brand Glow Recipe, can be more than a necessary step in a monotonous routine. By pulling back the curtain on the beauty industry and crafting a robust community and...
View ArticleCBS Is Latest Network to Shake Up Fall Lineup Amid Writers Strike
CBS's fall lineup is going through its own version of Survivor. The network, which previously announced its fall lineup back in May, is now revealing an almost entirely new fall schedule amid ongoing...
View ArticleSocial Media Is Dead. Welcome to the Swipe Era
Eras used to span millions of years, but today they come and go in a swipe. Amid this culture churn, hot takes about what brands should do go stale almost instantly. There is no time to hypothesize...
View ArticleThe Rising Value of Brand Valuation
Despite the frustration and disappointment many marketers can feel while trying to do their jobs, they should take solace in a recent trend: Business leaders are talking up the gravitational pull of...
View ArticleUber Eats and Visa Help Small Businesses Make Big Changes
Earlier this year, Uber Eats and Visa teamed up on a new program designed to support small and medium-sized restaurants in their transition to more sustainable packaging solutions. Together, the two...
View ArticleBrave Commerce Podcast: Mission-Driven Approach to Brand Growth
"Sometimes people say being early is the same as being wrong," said Stu Landesberg, founder and CEO of sustainable home care brand Grove Collaborative. "I believe being early is the same as having a...
View ArticleAfter Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency...
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its...
View ArticleCan Plastic Shoes Be Recycled?
Plastic jelly shoes--an undeniable mark of coolness from the 1990s--are back in vogue. But with plastic pollution and fossil fuel extraction threatening the environment and climate, people in 2023 are...
View ArticleJones Soda Brings Augmented Reality Technology In-House
Craft soda maker Jones Soda is expanding its use of augmented reality technology with the help of creative agency August Allen, which has created a proprietary augmented reality platform for the...
View ArticleThe Conversationalist Is on a Mission to Empower Gen Z Voices
When it comes to difficult conversations, many people tend to avoid them. However, engaging in discussions with people who have differing opinions can be a beautiful thing, as long as you approach it...
View ArticleYour Org Structure Is Showing—Close the Mid-Funnel Gap
Today, the most admired brands are built on social. From heritage to emerging DTC brands, they break through the endless scroll of the feed, moving culture forward, connecting on an emotional level and...
View ArticleWhat Agencies Need to Know From the ANA/4A’s Joint Report on the Cost of...
Marketing and agency executives know that running or participating in agency reviews is costly. A single review's collective expenses--in severe cases reaching $1.2 million--might surprise even the...
View ArticleSustainability in Barbie Land: ThredUP Taps the Film’s Costume Designer for...
While most of Barbie's world is made of fossil fuel-derived plastics, thredUP wants fans to ditch new--often petrochemical-based--Barbiecore fast fashions in favor of a more sustainable way to...
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