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Dufry Uses AR to Let Shoppers Virtually Try On Makeup at European Airports

Global travel retailer Dufry partnered with beauty and fashion technology company Perfect Corp. to bring augmented reality makeup try-on experiences to shoppers in four airports across Europe. This...

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Space Invaders: World Defense Uses AR to Bring Digital Battles Into the Real...

The original Space Invaders arcade game celebrates its 45th anniversary this year, and to mark the occasion video game company Taito partnered with Google and production company Unit9 to create a new...

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Bondi Sands Lets Shoppers Try On Self-Tanning Products in Augmented Reality

Self-tanning brand Bondi Sands partnered with beauty and fashion technology company Perfect Corp. to enable shoppers in the U.S., U.K., Europe and Australia to virtually try on its products in...

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The Writers Strike Again! NBC Switches Up Fall Lineup

Court is not in session. NBC is joining CBS, Fox and The CW in changing its fall lineup amid the ongoing Writers Guild of America strike, with previously announced series such as Night Court not...

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Apple’s Underdogs Return in an Action-Comedy to Chase Down a MacBook Thief

In case Tom Cruise and Barbieheimer don't end up saving the box office, maybe The Underdogs can do it. The cubicle jockeys-turned-entrepreneurs haven't broken into Hollywood just yet, but they do star...

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Microsoft Charges $30 Monthly Fee for Its GenAI Tools, Expanding Revenue Streams

Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced yesterday. The price tag...

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Reimagining Celebrity Partnerships: Activism With Influential Parents

Why would a celebrity with millions of followers want to bare all (quite literally) to work with a formula company? The answer is radically simple: There is nothing more universally humbling than...

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These Agencies Prioritized Sending Early-Career Creatives to Cannes

The Cannes Lions Festival has, historically, been a place where senior-level agency employees congregate to drink, network and vie for awards. Attending the event is harder for early-career...

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Netflix’s Latest Subscriber Gains Aren’t a Good Sign for Password Sharing

Netflix's password-sharing crackdown is here to stay. In the second quarter, the streamer added 5.9 million new subscribers, reaching 238.4 million globally. And in the U.S., Netflix added 1.17 million...

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Come on Barbie: The Movie’s Best Marketing Stunts

It's Barbie's world, and we're just living in it. That's how it feels ahead of the July 21 release of Greta Gerwig's long-awaited Barbie movie. You wouldn't be alone in noticing that social media, and...

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Barbie Proves That It’s Never Too Late to Write a New Chapter

I was never really a Barbie girl, but I find myself living in a very Barbie world. With a paint-the-town-pink approach to marketing the Barbie movie, there's no mystery about the ambition of making...

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The Speed of Culture Podcast: How Frito-Lay Approaches Modern Marketing

In a landscape where relevance, transparency and innovation are critical, corporate giants like PepsiCo and Frito-Lay are placing the consumer at the heart of their operations. To delve into how this...

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Maybelline Brings AR Makeup Options to Microsoft Teams

To help people express themselves while virtually communicating with colleagues, Microsoft partnered with Maybelline New York to launch the Maybelline Beauty App within its Microsoft Teams group...

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How It’s Always Sunny’s Key Art Evolved to Showcase ‘Idiocy in All Its...

With It's Always Sunny in Philadelphia's recent Season 16 finale, the FX series capped off another record-setting year as TV's longest-running live-action comedy. Though the dynamics among the gang,...

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Channeling Creativity in Cannes

Each June, the marketing world converges in France for the Cannes Lions festival. For a week, the Croisette is the center of creativity in the marketing world. This year, Adweek returned to Cannes to...

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Unwavering Passion and Risk Taking in Marketing With Tinder’s Melissa Hobley

In the dynamic realm of marketing, one individual stands out as a trailblazer, redefining what it means to be a fearless leader. Melissa Hobley, CMO of Tinder, whose unwavering passion for the brands...

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What Happened to Chicago Portfolio School? Students and Staff Want to Know

Chicago Portfolio School (CPS), once an institution that steadily fed new talent to top agencies, has ceased operations after periods of disorganization and lulls in communication, six former students...

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NBCUniversal Becomes First Major Publisher to Wrap Upfront Talks

That's a wrap for NBCUniversal. Today, the company announced it had closed upfront talks, becoming the first major publisher to cross the finish line in what's been the slowest upfront season in years....

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How Businesses Can Rethink Their Rewards Programs in the Age of Inflation

Loyalty programs greet us at every turn, from online and in-store retail to delivery apps and services, restaurants and even the credit cards we use to make purchases. It's quite possible to...

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ZoomInfo Is Using B-to-C Simplicity to Broaden Its B-to-B Reach

Business-to-business customers are people, too. ZoomInfo provides the data and technology that helps b-to-b clients enter the market, find customers and expand their business. On its surface, it's a...

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