The Evolution of Retail Media With Amazon and Macy’s
As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video and connected TV, it becomes even more important for companies to find ways to...
View ArticleMSG’s Sphere in Vegas–Largest Orb on Earth–Courts Marketers for its ‘Unique...
For the MSG Sphere in Las Vegas--a ginormous dome in the desert with a reported $2.3 billion price tag--there's no such thing as a soft launch. It would have been tough, after all, to keep any...
View ArticleLife in Tangerine: Sumptuous Ad for Orange Wine Shakes Off Category’s Stuffy...
Fans of orange wine--a fast-growing tipple that's become a darling of social media and a must-order at trendy bars--may know about the production process that gives the antioxidant-rich beverage its...
View ArticleConverse’s CMO on Building Nearly Half Million Followers on Threads
Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. On Thursday at 8 a.m., Converse claimed its handle, marking its entry on the Twitter-clone app. The brief for...
View ArticleUsher’s Got Moves and Melodies in Rémy Martin’s Global Campaign
R?my Martin's partnership with Usher still has legs. The luxury cognac brand and Grammy-winning artist's latest collaboration gives fans and connoisseurs a taste of a harmonious relationship that's...
View ArticleNew Roku Partnership to Help Fans Watch Women’s Sports Ahead of World Cup
As the U.S. Women's National Team begins its quest tonight for a third World Cup title in a row, Roku is making it easier for fans to watch all 64 tournament games. In May, the company launched Women's...
View ArticleSnapchat Details Women’s World Cup Activations
To celebrate the 2023 Women's World Cup, which takes place July 20-Aug. 20, Snapchat has released new augmented reality lenses, Bitmoji outfits and more that will let fans share their love of women's...
View ArticleThe TV-Themed Comic-Con 2023 Activations You Need to See
With ongoing writers and actors strikes, as well as major studios such as Disney skipping out on their usual panels, it's a very different San Diego Comic-Con in 2023. But the (TV) show must go on....
View ArticleHow the Stars of Prime Video’s Hawaiian Series Are Shifting the Surfing Wave
A Prime Video sports docuseries following elite native Hawaiian surfers as they pursue the sport at the highest level? Sign us up. Moana Jones Wong, Maluhia Kinimaka and Brianna Cope, three of the...
View ArticleHow Vice Media Went Bankrupt
The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held...
View ArticleA$AP Rocky Directs and Stars in Beats Ad About His Family Life
For A$AP Rocky, promoting Beats By Dre's new Beats Studio Pro over-ear headphones is a family affair. The rapper directs and stars in the brand's ad, titled "Iconic Sound," in which his off-screen...
View ArticleDiscovery Channel’s Shark Week Dives Into New Marketing Partnerships
Shark Week, hosted this year by actor Jason Momoa, is diving into the deep end on Discovery Channel with a slate of new marketing partners. Van Leeuwen, Crumbl Cookies, Australian Gold, Bark Social,...
View ArticleSalesforce Positions Itself as the Sheriff of AI’s Wild West
On the heels of a new campaign asking who is going to be the sheriff of the Wild West that is artificial intelligence, Salesforce also releaased a survey showing that almost three-quarters of employees...
View ArticleThe Girl With the Pearl Earring Hits the Beach in EasyJet Campaign
During the summer holidays, tourists will flock to museums across Europe to see famous works of art such as Johannes Vermeer's Girl With a Pearl Earring. EasyJet and agency VCCP London are flipping the...
View ArticleLet’s Talk About Brand Podcast: Let’s Talk About Branding From Within With...
Regardless of which type of brand you are building, you are ultimately building a brand to resonate with people. Understanding those people and what will resonate with them is an important part of...
View ArticleAdweek Podcast: Yeah, That’s Probably Another Barbie Marketing Stunt
It's on Airbnb. It's on OPI nail polish. It's on Google search pages when you search Margot Robbie and Ryan Gosling. The Barbie Movie ad blitz has taken the marketing industry by storm. But there is a...
View ArticleA 4T Framework for Protecting Your Brand From Disinformation
Our shift to a more digital world has allowed sophisticated capturing of personal data as users surf the internet, which has spawned highly personalized content through micro-targeting. On the other...
View ArticleBrave Commerce Podcast: Disruptive Marketing Strategies and Building a Strong...
In this episode of Brave Commerce, Hamid Saify, senior vice president of digital retail at Liquid Death, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing strategies that disrupt...
View ArticleWhen It Comes to Measurement, the Ad Industry Can Follow the FDA’s Lead
The ad industry continues to face seemingly endless challenges when it comes to accurately measuring the performance of digital campaigns. In an age where ad spend has been cut to account for economic...
View ArticleWhat an Intangible Economy Means for Marketers
John Stuart, the former head of the Quaker Oats Company, once told a colleague the following over lunch: "If this business were to be split up, I would be glad to take the brands, trademarks and...
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