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Voice Actor Gives Himself a Shout-Out in Little Caesars Radio Ad
OK, Alan Varner, you probably think it's real cute that you broke through the "fourth wall" in this Little Caesars radio ad from Barton F. Graf 9000, inviting listeners who visit the restaurant to...
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Campbell's Wisest Kid Mascot Isn't the Soup Company's Wisest Idea Ever
Oh, a wise guy, eh? Just in time for Advertising Week, BBDO and Campbell Soup introduce a new brand mascot, "The Wisest Kid in the Whole World"—basically a little boy with a really long beard who sits...
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Patrón Aims for Perfection in an Artful Return to TV
IDEA: Patrón, the world's No. 1 ultrapremium tequila, suddenly has more to say. "They've always told people that Patrón is 'Simply perfect.' Now, for the first time, we're telling people why it's...
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Hellmann's Builds the World's Longest Picnic Table in NYC, Because Why Not?
Nothing gets people riled up quite like a Guinness World Record involving mayonnaise, and so Hellmann's on Tuesday celebrated its 100th birthday by building the world's longest picnic table in New...
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Brewer Secretly Rigs Plumbing in Man's House to Make Beer Flow From Every Tap
Those jokers at Saatchi & Saatchi and Tui Brewery have a viral hit on their hands, notching more than 5 million views in about a week for various versions of a video that shows some New Zealand...
View ArticleDora the Explorer Hawks Junk Food to Kids Like a Drug Pusher in New Ad
Food advocates are back with a new ad slamming Nickelodeon for accepting ads for junk food. The ad from the Center for Science in the Public Interest and five other children’s advocacy groups,...
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Ad of the Day: Burger King Is Out to Change the World With 'Satisfries'
Everyone seems pretty excited this week about Satisfries, the new lower-fat, lower-calorie french fry at Burger King—no one more so than the characters in the first commercial for the menu item. The...
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Diet Coke's Taylor Swift Can Is Sleek and Skinny, and You Could Be Too
Hi, tween girls who may have body-image issues and also like listening to Taylor Swift. Diet Coke is launching a new, limited-edition "Sleek Can." It's thinner and more glamorous than those plain old...
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Ad of the Day: Suave, Ridiculous Man Explains Changes to Doritos Super Bowl...
For the eighth year in a row, Doritos is giving aspiring Mad Men (and Mad Women) the chance to create an ad to air during the Super Bowl and win $1 million in the process. To kick off this year's...
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Barilla Chairman Vows Never to Make Ads Featuring Gay People
In recent years, LGBT imagery has been increasingly appearing in mainstream ads for major marketers. Italian pasta brand Barilla has apparently missed the memo. The company is drawing calls for...
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Domino's Needles Pizza Hut for Saying It Makes Weekdays Feel Like Weekends
Domino's has fired the latest shot in the pizza wars by disparaging unnamed competitors—OK, clearly Pizza Hut—for overpromising the effect its midweek deals will have on your mundane little life."We...
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Lil' Pepsi Might Be the Cutest Can of Soda Ever (Almost) Invented
This cute Halloween video from Mekanism introduces a faux product called Lil' Pepsi, "the tiny treat that does the trick at any party!" We're talking about itsy-bitsy cans of soda, maybe 0.5 fluid...
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Ad of the Day: Ray Liotta Says It All by Saying Nothing for 1800 Tequila
Michael Imperioli was tough. Ray Liotta is tougher. The 58-year-old Goodfellas actor stars in a new international campaign for 1800 Tequila that carries the theme "Enough said." And indeed, he says...
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Beautiful Foreign Women Talk a Whole Lot of Crap in Amusingly Deceptive Candy...
The sound of beautiful women speaking seductively in foreign tongues—oh, how the young male American ignoramus loves that. He finds it all but impossible to resist such charms, even if the ladies are...
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Wild Turkey Cleans Up Surprisingly Well in New Ads, but Don't Call It Tame
In a dramatic strategic shift, Wild Turkey has gone from good 'ole boy crude to downright aspirational. A new ad from new lead creative agency Vitro likens the exacting process by which the bourbon is...
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Wine Group Sends One Hell of a Direct Mail Piece to Sommeliers Nationwide
Here's an interesting wine campaign from Washington state that's as versatile as a Chateau Ste. Michelle Chardonnay. The Washington State Wine Commission wanted to reach wine influencers...
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How to Get Americans to Think of Yogurt Beyond Breakfast
SpecsWho Peter McGuinnessAge 43New gig Chief marketing and brand officer, ChobaniOld gig President, chief executive officer, DDB, ChicagoYou spent 22 years working for agencies. Why did you move to the...
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Meredith Launches Allrecipes Magazine
Women’s-interest publisher Meredith Corp. today launched a print magazine extension of its user-generated Allrecipes.com, deepening its commitment to the food category. The eponymous magazine will...
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Barilla Plans More 'Inclusive' Ads Following Chairman's Anti-Gay Comments
Better late than never? Six weeks after its chairman's anti-gay comments provoked consumer backlash worldwide, Italian pasta maker Barilla says it is taking steps to show it has learned from the...
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Never Again Wonder If Your Coke Is Cold With the New 'Chill Activated Can'
Coca-Cola has released a new design, the Chill Activated Can, at the 2013 NACS Show. Each of these special cans of Coke is printed with thermochromatic ink that reacts to temperature by changing...
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