Why Zach Braff and Donald Faison ❤️ T-Mobile
When it comes to crafting creative, brands can get too focused on the product and forget to include the creativity: the stuff that evokes some sort of emotion. T-Mobile's long-running partnership with...
View ArticleUber Eats and PetSmart’s Animal (Open) House A Treat for Pet Owners
For those who believe New York real estate has gone to the dogs, Uber Eats' latest activation hit home in an adorable way. To celebrate the arrival of PetSmart as one of its newest vendor partners, the...
View ArticleBrands Rush Into Football Season With Early Campaigns
The NFL and its players score bigger points for brands than just about any other option. Last year, according to data and analytics firm EDO, the National Football League was responsible for half of...
View ArticleChobani Flips for Halloween With AR-Enabled Yogurt Packaging
To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging. The seasonal packaging...
View ArticleThe Digital Ad Sales Recovery Isn’t Saving Traditional Media
When it comes to traditional TV advertising, there is no linear path to recovery. In its latest U.S. ad forecast for the fall, Magna found mostly good news for the ad sales market. After two quarters...
View ArticleMore Than a Taqueria: Tacombi Is Servicing Its Community
In the fast-paced, competitive food and beverage world, brands seldom masterfully blend business acumen with a genuine dedication to serving the community. Success is often attributed to innovative...
View ArticleWith Its New Private Equity Investment, Brainlabs Wants to Keep Aggressively...
A new investment from private equity firm Falfurrias Capital Partners has propped up independent full-service agency Brainlabs' valuation to an estimated $320 million. Brainlabs declined to confirm the...
View ArticleLinda Boff on Preserving the GE Legacy While Building Her Own
A young woman is hunched over her textbook like a gull on the water's edge, so immersed in thermodynamic theory that she seems not to notice that she's alone in the darkened room. Suddenly, the...
View ArticleB2B Innovation Award Visionary of the Year: How Heather Freeland Rebuilt...
Although October 2022 was just a year ago, it feels like an entirely different era for Adobe. Heather Freeland joined Adobe that month as the company's chief brand officer, just as Google, Microsoft...
View ArticleThese B2B Innovation Award Winners Are Breathing New Life Into B2B Marketing
From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off the notion that their style of...
View ArticleVerizon Teams With J Balvin to Celebrate iPhone 15 Launch With AR Game
Ahead of the release of Apple's iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a giant animated version...
View ArticleNearly 300 Agencies—and 6 Major Holding Companies—Are Working for Fossil Fuel...
Even as climate change becomes more devastatingly apparent--and Big Oil's role in it increasingly irrefutable--major polluters like Exxon, Shell, BP, Chevron and Saudi Aramco still have the world's...
View ArticleE-Bike Brands Aim to Capitalize on the Category’s Expansion
As electric bicycles explode in popularity, the category is poised for shakeups as e-bike brands and retailers volley for relevancy and vie for consumer trust amid a crowded and fast-changing...
View ArticleNot Selling on Amazon? That Doesn’t Mean You Shouldn’t Advertise There
Why on earth would a brand whose product can't be boxed up and shipped out advertise on a retail media network, you ask? Let me count the ways. But first, what is non-endemic advertising, and why is it...
View ArticleFailure to Launch: Delta Delivered Bad News And Did It Poorly
As any journalist would, I should make my conflict of interest clear before you read on: I'm an absolute Delta Air Lines fanboy. I'm a Delta Million Miler and Diamond for about seven years running....
View ArticleSnapchat, Princess Cruises Make a Splash With AR During LA Rams Home Games
For the 2023 NFL season, Snapchat and the Los Angeles Rams debuted an in-stadium augmented reality experience in SoFi Stadium sponsored by Princess Cruises. The experience premiered during the LA Rams...
View ArticleGenerative AI Is More Than a Marketing Gimmick for Coca-Cola
The introduction of Coca-Cola's "Real Magic" marketing platform two years ago has helped the brand celebrate the unexpected moments that elevate everyday life. And like so many other brands, the...
View ArticleInfosys’ B2B Marketing Strives to Find the Human Side of AI
In the not-so-distant past, a business-focused technology company could slap its logo onto a stadium, vehicle or athlete in a tech-savvy sport and connect its brand and products to the action. Since...
View ArticleBBH USA Hires Two Fig Leaders to Revamp Its Agency Brand and Strategy Practice
BBH USA has hired two leaders from independent creative agency Fig to strengthen its Black Sheep agency brand and better blend its strategy practice with the might of Publicis' data arm Epsilon...
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