Organic Valley Brings the Farm to the City as Part of Climate Week NYC
Through the lens of a National Geographic photographer, the small family farms in the Organic Valley co-op look like national parks teeming with flora and fauna--honey bees, songbirds, rolling hills...
View ArticleClimate Week NYC Draws Out Sustainable Brands and World-Class Greenwashers
Climate Week NYC, an event hosted by the nonprofit business group Climate Group, descends on New York City this week to coincide with the meeting of the United Nations General Assembly. While world...
View ArticleJIC Gives Conditional Certifications as March to New Currencies Continues
The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies--has taken a...
View ArticleFuse Media Closes Upfront With Double-Digit Growth in Volume
Fuse Media is capping off a wildly successful upfront season. Today, in the midst of Hispanic Heritage Month, the Latinx-owned entertainment company confirmed to Adweek that it has closed its upfront...
View ArticlePrince Charming Battles Dementia in Harrowing Ad Calling for a Cure
It starts like your typical Disney-style fairy tale: After slaying a dragon, a prince and princess ride off into the sunset. But their happily-ever-after turns upside down when the prince is "struck by...
View ArticleTinder and Rival Apps Court Gen Z in the Age of Online Dating Fatigue
As a new academic year gets underway on college campuses nationwide, Tinder and rapper Saweetie are playing Cupid. The dating app has enlisted the Gen Z artist, who references Tinder in her track "Tap...
View ArticleFanDuel Lists Hundreds of Feelings That Aren’t as Good as Winning
FanDuel Casino's campaign by agency of record Mischief @ No Fixed Address is based on the simple insight that consumers get really excited about winning, regardless of the prize. The latest phase of...
View ArticleSamuel L. Jackson Gets Furious About Bread Imitators in Warburtons Ad
Samuel L. Jackson is known for his fiery performances, whether in Pulp Fiction or the Marvel Cinematic Universe. So when British bread maker Warburtons wanted to respond to a social post asking about...
View ArticleFollowing Its Failed Acquisition of The National Enquirer, Vinco Ventures Is...
Vinco Ventures, which was poised to acquire the tabloid the National Enquirer earlier this year, as well as its sister publications Globe, National Examiner and the National Enquirer U.K., has in...
View ArticleLego’s Epic, Play-along Superhero Ad Gives Marvel a Run for Its Money
A team of fresh-faced superheroes assemble, united by a single mission. As they advance towards their end goal, they battle obstacles with some moral support from Groot, before thwarting a villain and...
View ArticleResetting the Client-Agency Relationship to Benefit Future Leaders
In an era of increasing reliance on data, automation and ultimately, AI, it is people that remain, and will remain, the driving force behind any successful business. That said, the media and...
View ArticleThe Marketing Journey of Chime CMO Vineet Mehra
In the world of modern business, adaptability and evolution are paramount for success. The same holds true for the field of marketing, where Vineet Mehra, chief marketing officer of banking app Chime,...
View ArticleMicrosoft Unveils New Big Ad Format, AI Assistant Copilot
Microsoft gave insights into how its advertising business will evolve, including a new AI chatbot embedded into its Bing search engine, at an event in New York today. The software giant will offer a...
View ArticleProud of Your Brand’s Offbeat Spelling? Maybe You’d Better Check the Dictionary
If you were to look up the famous French perfume Chanel No. 5 on Wikipedia, you'll come across an admonition right up at the top: "Not to be confused with Channel 5." Hang on. Who could possibly...
View ArticleHavas Chicago’s Staged Funeral Prompts Questions About Mental Health Activations
[Sensitive content: This article mentions suicide. If you're struggling with mental illness or having suicidal thoughts, please call or text 988 for the Suicide and Crisis Lifeline.] On a busy street...
View ArticleAI Watch: Weekly Updates on the Latest Generative AI News
Adweek's weekly AI roundup captures the latest news, regulatory proceedings and business developments revolving around generative AI. Here's what happened this week: On the policy and legal front:...
View ArticleCandy Crush’s Immersive Ads Bring Puzzles Into the Real World
King's Candy Crush--one of the most popular mobile games in the world--brings the match-three puzzles beyond phone screens for its latest campaign. A series of ads by agency Bartle Bogle Hegarty London...
View ArticleAt Insider, Video Consumption Peaks as CTV Viewing Tops 50%
The business and lifestyle publisher Insider, an Axel Springer property, has notched a number of key milestones in its video consumption over the last two months. That's thanks to a larger shift in its...
View ArticleAd Buyers Dismiss Google’s Claim of 5% Ad Price Hike as ‘Too Low’
Google's admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U.S. v. Google antitrust trial comes as little...
View ArticleEvolving a Legacy Brand With the CMO of Dreyer’s Ice Cream
H?agen-Dazs. Skinny Cow. Edy's. Drumstick. If you're a fan of ice cream, there is a good chance you have heard of at least one of these brands. Since 1928, Dreyer's Grand Ice Cream has been in the...
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