The Serious Brand Strategy Behind Silly Halloween Costumes
The idea started with Duke the dog. The golden retriever is the pet of Jay Bush, brand ambassador for Bush's Best, the well-known brand of baked beans. Duke is also the star of the brand's TV spots,...
View ArticleUgg Promotes Cold Weather Collection With Zero10’s AR Mirror
Apparel brand Ugg worked with AR technology company Zero10 to promote its new UggExtreme cold weather clothing and footwear collection with an augmented reality experience in its New York flagship on...
View ArticleBrand Safety Controls Are Demonetizing Publishers’ Israel-Hamas Coverage
Missiles, violence, refugees and death--for news publishers covering the horror unfolding throughout Israel and Gaza, the language of their reporting reflects the brutal realities of war. But that same...
View ArticleQ&A: Black at Cannes Founder on the Movement’s First Year and Future
Earlier this year, the World Federation of Advertisers (WFA) released its second global diversity, equity and inclusion census, which discovered that despite all of the pledges made across the industry...
View ArticleIkea’s Halloween Ads Shoo Away Monsters Hiding Under the Bed
A dark room can seem spooky to kids, especially during the Halloween season when scares are around every corner. And are there really monsters hiding under the bed? Ikea aims to reassure children that...
View ArticleLeBron James and Erling Haaland Prove the Power of Family in Beats Ad
For NBA champion LeBron James and Premier League star Erling Haaland, success is a family affair--both in and outside the sports realm. As a longtime Beats ambassador on top of his athletic career,...
View ArticleA Journey of Rebranding and Resilience With Keith Dawkins
Keith Dawkins' journey from a small New Jersey town to the helm of the Harlem Globetrotters and Herschend Entertainment Studios is a story of transformation and vision. His forward-thinking approach to...
View ArticleInside the Frasier Reboot’s Eggcellent, Pun-Filled Marketing Campaign
Will the real Frasier Crane please stand up? With Kelsey Grammer's Frasier Crane originally appearing in Cheers before getting a self-titled, long-running spinoff, the character has a fandom and...
View ArticleSnickers and NFL Encourage Fans to Share Their ‘Rookie Mistakes’ in AR
For the second year in a row, augmented reality company Blippar worked with The Mars Agency to bring an augmented reality experience to the Snickers and NFL "Rookie Mistake" campaign. This year,...
View ArticleSalma Hayek Crashes a Dinner Party in Kahlúa’s Melodramatic Campaign
The espresso martini is one of the most popular drinks in the world. But with people cutting back on nights out amid the cost of living crisis, Kahl?a has called on a special guest to reassure drinkers...
View ArticleAgency Execs Rally for a More Strategic Pitch Process
Darla Price, president of Ogilvy New York, is reimagining a pitch process that evaluates long-term partnership potential over isolated ideas. She posed to a group of other agency execs that the 4A's...
View ArticleBridgerton Breakout Star Shills for Booze-Free Spirits Brand
As the dreamy duke from Bridgerton, Reg?-Jean Page worked his smoldering magic to win over his on-screen love interest, along with a massive Netflix audience. In a commercial for Seedlip, the...
View ArticleGoogle Rolls Up More Formats Into YouTube Ad Buys
Earlier this month, Google made changes to the types of inventory that get included in certain YouTube ad buys by default, the latest example of platform algorithms choosing where ads ultimately run....
View ArticleSweden Negotiates With Switzerland in Campaign to Avoid Confusion
Despite being more than 10 times the size of Switzerland and located in the Nordics, tourists still confuse the two countries. Now, tired of the mix-ups, its tourism body Visit Sweden aims to do...
View ArticleBrave Commerce Podcast: Navigating Turnarounds
On this episode of Brave Commerce, Chris Cowger, svp of global ecommerce and online experience at Dell, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about leadership and turnaround...
View ArticleAdweek Podcast: Every Celebrity Is Selling Makeup— Here’s How Rare Beauty Has...
In the latest episode of Yeah, That's Probably An Ad, community editor Luz Corona and Adweek reporter Emmy Liederman are joined by Rare Beauty CMO Katie Welch at Brandweek's Marketing Vanguard Lounge....
View ArticleTinder Crowns Coi Leray Matchmaking Monarch as it Unveils a Collaborative...
Whether delivered with a collective nod of approval or a head shake in disdain, "the friend test" has been a cornerstone of dating rituals. According to market research firm OnePoll, 75% of Gen Z...
View ArticleHow the 2023 FIFA Women’s World Cup Grew Hispanic Audiences
While the long-lasting impacts of the 2023 FIFA Women's World Cup are still unfolding, the rapid growth of Spanish-speaking audiences is easy to see. Despite the U.S. Women's National Team exiting the...
View ArticleEstate Media Is Ready to Revolutionize the Real Estate Business
Real estate isn't always a topic that receives a warm welcome in conversations. For some, it's an exciting and thrilling subject; for others, it can be quite dull. Estate Media is changing that by...
View ArticleDentsu Group Elevates André Andrade to EMEA CEO
Denstu Group has promoted Andr? Andrade to the role of chief executive (CEO) for Europe, Middle East & Africa (EMEA). He will now oversee the integrated growth strategy and business execution for...
View Article