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The World's Weirdest Supermarket Ad Is Both Super Cool and Super Crazy
This wonderfully warped three-minute music-video commercial for Germany's Edeka supermarket chain certainly lives up to its title, "Supergeil," which can mean both "super cool" and "super sexy" (or...
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Domino's Calmly Deals With Twitter Customer Who Says He Burned His Junk on a...
Here's a pretty good example of a brand dealing well with a troll on Twitter—mostly by sticking to the script, with a few flourishes along the way. On Monday, Domino's Pizza in the U.K. had to deal...
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Bourbon Ad Shows You the Peculiar Way People Get Around in Woodstock, Ky.
Woodstock Bourbon's ad showing its hometown's enthusiasm for the brand is pretty funny (well, besides that "Barrellel Parking" sign—groan). But it's right on the brink of being one of those fake...
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This Is How Men Grocery Shop
Men today are no longer deterred by traditional gender stereotypes. They're putting family before career! They're taking care of the kids! They're doing housework! So it's no surprise that, as a new...
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There Is Frying in Baseball, as Phillies Triple-A Team Unveils New Bacon Logo
Bacon is everywhere. (No, not Kevin Bacon.) And it seems everyone loves it—even pigs! It's so great, it once helped a man negotiate his way across the nation dealing exclusively in bacon. Thanks,...
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Your Moment of Zen: Krispy Kernels Returns With Another Hilariously Strange Ad
Canadian snack maker Krispy Kernels had a sleeper hit a couple of years ago with its "Couch" commercial, a delightful bit of oddvertising that absconded from Cannes with a bronze Lion. Now the brand...
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Ad of the Day: Jägermeister's New Commercial Deserves a Great Big Bro-Hug
When alcohol brands try to broaden their reach beyond their core crowd, the results can often be awkward or even laughable. The best ads are those that acknowledge the brand's base but create a story...
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How Snickers Fired a Quarterback, Hired a Zebra and Tweaked One of...
Much like songwriters, brand marketers play variations on a theme. Coca-Cola’s famous tagline “It’s the real thing” from 1970 became “Can’t beat the real thing” 20 years later. KFC’s unforgettable...
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Ad of the Day: Jeff Gordon, PepsiMAX Get Revenge on Writer Who Said 'Test...
PepsiMAX had an enormous viral hit last year with its "Test Drive" video, in which Jeff Gordon, in disguise, took a car salesman for the most terrifying ride of his life. With more than 40 million...
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Jeff Gordon 'Really Wanted to Show His Stuff' in PepsiMAX's Test-Drive Sequel
It might seem strange that PepsiMAX based its second "Test Drive" prank video with Jeff Gordon around doubts some people had about the first one. But it turned out to be a creatively fruitful...
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Muppets Take Manhattan Again, as Kermit Copes With a City of Animals for...
How calming is Lipton tea? You'll be at peace even amid the animals (actually, make that the Animals) of New York City. In this new spot from London agency adam&eveDDB, our reluctant hero Kermit...
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Is Diet Coke Dabbling in Drug References in Its Ads?
What has Diet Coke been snorting? In the way the tagline, "You're on," and logo are positioned, the brand's new ads seem to refer to drug use—appearing to spell out the phrase "You're on coke." The...
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Pizza Hut's Swipe-to-Order Table: Cool and Useful, or Gross and Inefficient?
If you've ever thought to yourself, "Man, choosing toppings for my pizza by talking to a waiter is so tedious and annoying—I sure wish I could smash my grimy hands all over this table to accomplish...
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Ad of the Day: Why Chobani Got Real on the Most Fake Night of the Year
Pitching the virtues of "real" is an intriguing marketing choice on Oscar night, the fantasy industry's biggest Botoxed evening of the year. Then again, contrast is the underlying theme of Chobani's...
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Australia Relieved as Theft of 33-Foot Mango Turns Out to Be a Marketing Stunt
There's something about roadside advertising, from Hasslehoff cutouts to giant headphones, that turns drunk morons into thieves. But every now and again, someone pulls off a heist that's so fantastic,...
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Ad of the Day: M&M's, Geico Combine for a Delicious Ad Mashup
Geico and M&M's, the peanut butter and chocolate of comic advertising, have teamed up for this tasty peanut-butter cup of a commercial, in which Ms. Brown seeks to get insurance—much to the dismay...
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This Agency Develops New Brand Categories
SpecsWho (From left) Michael Lastoria, managing partner; Ashley Heather, co-president, chief digital officer; Sarrah Hallock, co-president, COO; and Doug Jacob, CEOWhat Digitally focused ad agency...
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Tetley Tea Keeps Changing With the Times
In the wide world of corporate bromides, “evolve or die” is one of the most enduring. It holds true for e-commerce. It certainly applies to personal electronics. And apparently, it’s also true for tea....
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Is Olive Garden's New Logo as Wretched as Everyone Says?
If you thought Olive Garden's logo couldn't get any worse, you were wrong. On Monday, the Darden-owned restaurant chain unveiled a brand refresh. The perplexing cluster of grapes that graced Olive...
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Kids Need a Cool Lunch Box, and Marketers Know It
According to the U.S. government, more than 50 million of our children head off to school each morning, and roughly 32 million will eat the lunch prepared by the cafeteria ladies. That means 18...
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