A Lesson in Real-Time Marketing From SXSW
The real-time marketing landscape is a difficult space to understand—especially if you're not working with millennials. After all, when is the precise moment to say anything via social media? Of...
View ArticleClik here to view.
Mondelez Exec Takes Us Inside The Oreo Cookie Machine
B. Bonin Bough has been incorporating brands into the South by Southwest Interactive experience for 10 years, and he believes his Oreo team pulled off a special effort this time around. The Mondelez vp...
View ArticleClik here to view.
Remember When Burger King Ads Were Insane? In New Zealand They Still Are
It's been years since Burger King's U.S. advertising was truly weird. You have to go back to the Crispin Porter + Bogusky stuff from the mid-2000s—in particular, the deeply troubling "Eat Like Snake"...
View ArticleClik here to view.
Kids Are Heard but Not Seen in Haribo's Hilariously Kooky Candy Ads
IDEA: Candy brings out the kid in everyone. It's a simple, straightforward truth that's illustrated memorably in two new British ads for Haribo Starmix candies showing grownups not just acting like...
View ArticleClik here to view.
People Aren't Always Honest About Their Locations
As a marketer, you’ve mastered location-based marketing. Your pizza is hot, it’s lunchtime, and you’ve pinpointed those smartphone-carrying consumers who are in spitting distance of your store. But...
View ArticleClik here to view.
Taco Bell Brings the Sex Song 'Afternoon Delight' Back to Its Foodie Origins
If you think it's a stretch that Taco Bell is repurposing midday bang ballad "Afternoon Delight" as a metaphor for going to Taco Bell, you're really going to be shocked to hear this: That's almost...
View ArticleClik here to view.
Dr Pepper Ten Brings Back Fizzly Adams in Another Amusing Spoof of '70s Beer Ads
IDEA: Masculinity was different in the '70s. It was gentler, hairier, John Denver-ier. And it was captured memorably in the outdoorsy beer ads of the era from brands like Coors and Hamm's. Lately it's...
View ArticleClik here to view.
The Year's Oddest Celebrity Endorsement? Shin-Soo Choo Pitches Korean Meat...
What a load of bulgogi. The grilled, marinated meat from Korea is suddenly on the media's plate after this strange ad was placed in The New York Times last week. Texas Rangers outfielder Shin-Soo...
View ArticleClik here to view.
Infographic: The Incredible Taxonomy of Almost Every Beer in the World
Pop Chart Lab makes some impressive taxonomy charts. Following last year's complete taxonomy of college sports mascots, the poster company has turned to everyone's favorite subject—alcohol—for its...
View ArticleClik here to view.
Meow Mix Unveils Catstarter, a Kickstarter for Cats
It's a wonder that cat-related brands don't already rule the Internet. Cat-food brand and renowned jingle lover Meow Mix makes a move in that direction with an amusing and even potentially useful...
View ArticleClik here to view.
Chips Ahoy's New Ads Are Really Dumb and Kind of Perfect
Sometimes a little stupid is just right. Chips Ahoy delivers with a series of spots from The Martin Agency featuring an animated cookie prone to minor, entertaining mischief. The 30- and 15-second...
View ArticleClik here to view.
This Digital Agency Serves the Likes of Steve Madden and Ciroc Vodka
SpecsWho Co-founders Ryan Aynes (l.) and Magnus ErhardtWhat Digital agencyWhere New York office Not long ago, Ryan Aynes was homeless, sleeping on a yoga mat at the YMCA, after launching an online...
View ArticleClik here to view.
Can This Ridiculously Fancy Glass Make Your Coca-Cola Taste Better?
Treating Coca-Cola like it's high-end wine is ridiculous—the stuff of parody. And yet the world's most popular sugar-water brand has graciously partnered with luxury glassware maker Riedel for your...
View ArticleClik here to view.
FTC Study Reveals How Alcohol Advertisers Use Digital Marketing
Keeping tabs on marketing alcohol to underage consumers, the Federal Trade Commission on Thursday released its fourth study of self-regulation in the alcohol industry. While there are no headlines on...
View ArticleClik here to view.
Chipotle Really Goes Back to the Start in Its First U.K. Ad Campaign
Mother London has cooked up Chipotle's first British campaign with print ads and posters that explain how to pronounce the burrito chain's name. "Chi-Pole-Tay," "Chi-Pottle" and "Shi-Pot-Lay" are...
View ArticleClik here to view.
This French Ad Has the Most Unbelievably Gorgeous Food Shots Ever
If you like to cook, eat or look at pretty things, enjoy this gorgeously hypnotic bit of food porn from French coffee brand Carte Noir. Created by Proximity BBDO and two directors from Le Potager, the...
View ArticleClik here to view.
Consumers Seem to Be Falling Out of Love With Brands
More people today are using online reviews—sidestepping the role of marketers—and look at both the good and the bad before making a buying decision. Meanwhile, generics are gaining on name brands and...
View ArticleClik here to view.
NYC Welcomes Its First Cupcake ATM for Your 24-Hour Sweet Tooth
If you're a cupcake lover, you live in New York City and you're a fan of machines that dispense things, we have good news for you. Sprinkles Cupcakes, a supplier of gourmet delectables to the elite,...
View ArticleAdweek's Top 5 Commercials of the Week: March 21-28
You should expect the unexpected from this week's best new ads. Prepare to be moved by a Weight Watchers commercial (sorry, Jessica Simpson), fall in love with a tire commercial, appreciate some...
View ArticleClik here to view.
Ad of the Day: KFC Takes a Long Ride in the Slowest-Cooked, Fast-Food Ad Ever
Languid tales of southern Americana always make me feel hot and itchy. So, right from the start, I might not be the best audience for BBH London's 60-second "Bus" spot for KFC's slow-cooked,...
View Article