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Kraft Fuels Up on Mobile to Sell More Summer Cheeseburgers
Consumer-packaged goods giant Kraft is dialing up its digital investments this summer with the "Great American Bacon Cheeseburger" campaign (which runs through Labor Day) for 14 different...
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McCann Lima Is All Smiles After Winning Media Grand Prix for Coke's 'Happy ID'
CANNES, France—Coca-Cola added to its impressive legacy of hauling in Cannes Lions by snagging the Media Grand Prix here tonight for a Peruvian campaign from McCann Lima centered on getting people to...
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Kicking the Figs out of Fig Newtons
Did you know that Fig Newtons have been around for 123 years? Wait, scratch that. Fig Newtons were actually around for 121 years, and Newtons—just Newtons—have been around for two years. Confused? We...
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'What Do You Poupon?' Spoof Grey Poupon Ad Delights the Sophomoric Masses
Crispin Porter + Bogusky has worked hard in the past couple of years to reinvigorate the Grey Poupon brand, which has such an iconic advertising history. But no, "What Do You Poupon?" is not the next...
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Mike's Hard Lemonade Is Now Paul's Hard Lemonade in Honor of 1 Millionth...
Mike's Hard Lemonade has changed its name—in a temporary, promotional-stunt kind of way—to Paul's Hard Lemonade to salute Paul Siano of Illinois, the 1 millionth fan on its Facebook page. The Tris3ct...
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Neil deGrasse Tyson Reveals His Favorite Ad, and It's a Perfect Choice
CANNES, France—There's no shortage of space-themed advertising out there. And not surprisingly, Neil deGrasse Tyson loves it. Speaking to Cannes Lions TV after his Thursday seminar here, the...
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Sobieski Vodka Keeps Telling It Like It Is in Outdoor Ads
When Sobieski's "Truth in Vodka" campaign began seven years ago, it skewered pomposity in the category. Since then, the effort has broadened to call out nonsense in any realm—and amen to that. Topical...
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If Hangry Animals Emerge From Your Belly, You Might Need Jack Link's Beef Jerky
Ads are most beautiful when they speak to us in a language we understand—when they tap into our subconscious and make us feel like they empathize, like they are one of us. When this symbiotic, osmotic...
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Ad of the Day: Oreo Tells the Tall Tale of a Mini Store Selling Oreo Minis
If you thought it was impossible for The Martin Agency's "Wonderfilled" campaign for Oreo to get even more twee, think again. The brand that's given us cutesy jingles from artists like Owl City and...
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Newcastle Imagines How Great It Would Be If Britain Had Won the Revolutionary...
Newcastle Brown Ale had a big hit with its "If We Made It" ambush campaign around the Super Bowl. Now, the British brewer has done something similar for July 4. The new campaign, from Droga5, is...
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Supporting Gay Rights Is Good for Business
Many major brands have been vocal on both sides of the gay rights issue. It’s not advertising—and for that reason, it may be the best kind of marketing. YouGov BrandIndex found some differences...
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South African Brewer Uses Ads to Declare an All-Out War on Hipsters
We've reached peak hipster. And we've also reached peak anti-hipster. But South Africa's Garagista Beer Co. is barging ahead anyway with a campaign that positions the brand as absolutely not the right...
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Here Are Some Advertising Slogans. Do You Remember the Brands? [Video]
What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? To find out whether...
View ArticleNew York City's Large Soda Ban Is Dead
An attempt to revive New York City's ban on sodas exceeding 16 ounces was struck down by the New York State Court of Appeals today, upholding the rulings of two lower courts by a 4-to-2 vote. In a...
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Ad of the Day: Molson's Beer Fridge Comes Home and Opens If You Sing 'O Canada'
The world-traveling Molson beer fridge has finally come home to Canada. After spending a few years gallivanting through Europe and traveling deep into Indonesia—unlocking only for people with Canadian...
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Ad of the Day: Grumpy Cat Gets Stung by the Honey Nut Cheerios Mascot
Don't let her dour expression fool you. Internet to IRL crossover sensation Grumpy Cat (real name: Tardar Sauce) loves a good marketing opportunity. Since exploding on the scene in 2012, she's...
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Miller Lite Says It Caused the Flirting That Led to the Sex That Created You
Miller Lite was invented in the late '60s, around the time baby boomers started to date, couple, marry and copulate (though not always in that order). As this new ad points out, this could...
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Zachary Quinto, Thespian and Traitor, Joins Newcastle's 'Independence Eve'...
There's no way more American to celebrate the Fourth of July than selling out your country for an English beer, says Newcastle. The Heineken-owned brand, brewed in Britain, and ad agency Droga5...
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Carl's Jr. Ad for Sticky Buns Wonders Where You Would 'Pull One Off'
Carl's Jr./Hardee's isn't a shy fast-food chain. But this time they've traded oiled-up models for innuendo. I won't spoil the new spots, but let's just say they aren't too subtle. The approach...
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Ad of the Day: Burger King Makes the Most Fabulous Whopper Ever for LGBT Pride
This year's Gay Pride festivities in San Francisco were surely as fabulous as ever, and Burger King jumped at the chance to make its own statement about equality with the Proud Whopper. The $4.29...
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