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Cruzan Rum Wants You to Slow Down, Which Means No Speed Dating or Speed Chess
If you've been settling into a slower pace of life with Kona beers but want to move on to something stronger, Cruzan Rum might be right for you. Building on last year's campaign, themed "The Don't...
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Looking for a Weird Way to Settle Scores? Oreo Suggests You 'Lick for It'
Oreo would like you to start solving your conflicts by scrubbing its cookies against your tongue as fast as you possibly can. This new spot from AKQA London (and Mind's Eye director Luke Bellis) shows...
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Coca-Cola Unveils First TV Ad Made Completely With User-Generated Content
Here's a first for Coca-Cola—a TV commercial comprised entirely of short video clips made by fans (aside from some very brief animations). The spot, produced by Wieden + Kennedy and set to premiere...
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McDonald's Overhauls Packaging for World Cup Digital Push
McDonald's is revamping its fry packaging on a global scale for the first time as part of a large-scale marketing push for the upcoming 2014 FIFA World Cup. And interestingly, the boxes have a big...
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McDonald's Unveils the Simplest Ads It's Ever Made
Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in those...
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Heineken Distracts Women With Shoe Sale So Men Can Watch Soccer in Peace
Evidently not worried about cries of sexism, Heineken has organized a giant shoe sale in Brazil this Saturday—so that women will flock to it and leave their boyfriends and husbands in peace to watch...
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Chipotle Goes Beyond Burritos: Adds Asian, Pizza Outlets
Chipotle Mexican Grill has ambitions beyond burritos. This summer, the company is growing two new fast-food chains for Chipotle loyalists hungry for more variety. ShopHouse serves Southeast...
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Ad of the Day: Coke Designs a Friendly Bottle That Can Only Be Opened by...
No one is better than Coca-Cola at having all of its communications, down to the very packaging, embody the brand promise of happiness and sharing. Leo Burnett in Colombia had the latest clever idea...
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Coke Wants You to Float Away to Happy Land on Another Impossibly Sweet Ad
Coca-Cola's ad strategy basically comes down to bombarding you with joy and togetherness, and a new animated spot from Wieden + Kennedy continues that tradition. A boy bumps into a girl and lets go of...
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Follow Newcastle Brown Ale on Twitter, and It Will Send You a Check for $1
It pays to follow Newcastle Brown Ale on Twitter. Not much, but it pays. The British beer brand continues its tongue-in-cheek ribbing of traditional marketing by pledging Monday night to pay the next...
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Jack Daniel’s Taps Digital Photo-Sharing to Target Weekend Warriors
Jack Daniel’s is launching a digital summer campaign this week that turns photos uploaded via mobile devices and social media into sweepstakes entries. Dubbed Summer Swarm, the campaign pushes...
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Coca-Cola Invents 16 Crazy Caps to Turn Empty Bottles Into Useful Objects
Rejoice, happy-go-lucky and environmentally conscious Coca-Cola lovers. Thanks to this new "2nd Lives" kit from the brand, you can now transform your Coke into something even more delightful. Is that...
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Coca-Cola Has Done Some Great Stunts Lately, but 'Happy Cycle' Is a Disaster
Remember the good old days, when a Coca-Cola cost only a nickel, and people weren't always whining about how bad soda is for your health? Coca-Cola does."A Coke used to cost 5 cents," says this new...
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Lucky Charms, the World's Rainbowiest Cereal, Comes Out Big for Gay Pride Month
Sometimes the best thing a brand can do is lean into the conversation that's already going on around it. And that's exactly what Lucky Charms, a brand that some people have always seen as a little...
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McDonald's World Cup Ad Puts a Fun Family Spin on the U.S.-Mexico Rivalry
You can always count on McDonald's for more modest World Cup advertising—simple stories about family and friends, not flashy spots with overpaid stars. Some of it can be hokey, though sometimes it...
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Coca-Cola Has Flower Power in Ogilvy Ads for Its New PlantBottles
Coca-Cola's orgy of happiness continues with recyclable plastic beverage bottles made partially from plants, touted in cute ads from Ogilvy New York. The ads are rendered in Coke's signature colors...
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Supreme Court Says Pom Can Sue Coca-Cola Over Juice Label
The Supreme Court has given Pom Wonderful the go-ahead to sue Coca-Cola in a case expected to have significant ramifications for the food and beverage industry, in terms of how foods are named and...
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'Dear Kitten' From Friskies Proves Cats Still Rule the Internet
Friskies has partnered with BuzzFeed to produce some chunky, meaty kitten content fresh out of the YouTube can. The video below, quickly closing in on 10 million views, is voiced by Ze Frank, who...
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This Long Island Iced Tea Won't Give You a Hangover
Mention a Long Island iced tea to most people, and they’ll probably remember falling off a bar stool (if they remember that much). But there’s another Long Island Iced Tea out there—a ready-to-drink,...
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Marketers' New Tactics in the Food Label Wars
You’ll need a strong stomach to serve in this war, no matter which side you’re on. Few consumer conflicts have been more bitterly fought than the battle between the food and beverage industry and...
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