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Guinness Takes You Inside Its Storied Dublin Brewery in Almost Mystical New Ad
By celebrating its Irish roots, Guinness subtly sails into the mystic with "In Pursuit of More," a campaign that bows with this 90-second spot from Philadelphia agency Quaker City Mercantile. St....
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Cheerios Tugs at the Heartstrings Again With a Dad Working the Third Shift
Oh man, grumpy dad who's working weird hours in this new Cheerios ad from Saatchi & Saatchi. Don't get mad at your kid. Take a lesson from Peanut Butter Cheerios dad, and be cool. Hang out for a...
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Food Porn Campaign Gives Applebee's a Social Lift
User-generated content has already been embraced by social and mobile marketers as a go-to means for producing creative that’s fast and free. Now, exclusive data from Applebee’s latest Instagram...
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Gravity Award Winner: Nivea Sun Solar Ad Charger
Acouple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine. They wanted to create a fun and unexpected...
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Ad of the Day: Budweiser Makes the Cutest 'Don't Drink and Drive' PSA Yet
Outside Shibuya Station in Tokyo, there is a statue of a dog named Hachiko. In the 1920s, the dog would greet his owner at the station at the end of every day. One day, the owner died suddenly and...
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This Restaurant Wants to Be the Worst Rated on Yelp, and the Reviews Are...
Botto Bistro, an Italian restaurant in San Francisco, is vying for the worst Yelp rating in the Bay Area by offering customers 25 percent off for their 1-star reviews. Owner David Cerretini, who tells...
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This 2,400-Pack of Krispy Kreme Donuts Is a Glazed Gift From Heaven
Krispy Kreme has long been associated with the more diabetic parts of the American Southeast. But Krispy Kreme U.K. has outdone the Yanks with the Double Hundred Dozen, which is exactly what it sounds...
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Ad of the Day: Diet Coke Can Even Make Air Travel Pleasant (in Your Dreams)
Why do people drink Diet Coke? Is it the caffeine? The lack of calories? The sheer convenience? Or do they actually enjoy the taste? Coca-Cola is banking on the latter on with its new "Get a Taste"...
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Tim Hortons Surprised This Calgary Street by Taking Over a Residential Home...
Usually when you wake up and something weird has happened at a neighbor's house, you call the police and get the kids in the basement. But not Tuesday morning on a street in Calgary. People there got...
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Ad of the Day: Starbucks Cleverly Advocates for Meeting Up Instead of Texting
Starbucks wants to help you with your communication problems. Just spend more time sitting in one of its shops talking to a real live person instead of text messaging. In a series of new ads from...
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KitKat Has the Best Response So Far to Apple's #Bendgate Scandal
The Internet is getting bent out of shape today over news that Apple's iPhone 6 can get bent out of shape when it's in your pocket. A few brands have latched on to so-called #bendgate with some...
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Adweek Toasts the Top Talent in Marketing
Over the two-plus decades that Adweek has bestowed its Brand Genius Awards, building a successful brand has changed a lot. And not at all. Sure, the 10 master marketers in our class of 2014 are proven...
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GoPro's Paul Crandell Turns Us All Into Thrill Seekers
Before GoPro became a household name, the idea of a human being playing with wild African lions as if they were the cuddly Marmadukes of the desert would have probably seemed ridiculous, or...
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Mark Crumpacker's Farm-Friendly Pitch for Chipotle
For the average YouTube viewer, Chipotle’s computer-animated “Back to the Start” video from 2011, portraying a family farmer fighting back against industrial agriculture’s machine-made mystery food,...
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Quinn Kilbury Serves Up a Newcastle Revolution
Actress Anna Kendrick was 28 years old, beautiful, and pissed. “I’ll just give you an endorsement right now,” she huffs. “Hi, um, Newcastle Brown Ale—the only beer that promised me a high-paying role...
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This Agency Is Trying to Raise Millennials' Blood Pressure
SpecsWho Principals Shannon Slusher (l.), CEO, and Darryl Cilli, CCOWhat Agency focused on sports, lifestyle and higher-education projectsWhere Philadelphia When 160over90’s founders opened their shop...
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How a Topless Mermaid Made the Starbucks Cup an Icon
Every day, millions of people walk into any of 20,519 Starbucks in 65 countries, and most walk back out with the same thing: a white cardboard coffee cup. Do you know the one? Of course you do....
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Marketers Are Taking Out-of-Home to the Next Level With Digital Activations
Out-of-home experiential advertising can be a boon to brand awareness, but recent campaigns from Coca-Cola and Jimmy Dean show how marketers are trying to magnify the effect of these efforts through...
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Dole Printed Some Very Special Bananas for 200 Runners of the Tokyo Marathon
Kudos to Dole and Denstu Y&R for making what might be the coolest bananas in the world. At this year's Tokyo Marathon, 200 runners received personalized Dole bananas with information like finish...
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Ad of the Day: Starbucks Tells Your Story, Not Its Own, in First Global Brand...
Need a place where you can audition someone for your band? Where you can haul your giant computer equipment for a geeky meeting? Where you can fuel up with your fellow bikers? Where you can celebrate...
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