Clik here to view.
Marshawn Lynch, Real-Life Skittles Superfan, Even Works Out With the Candies
It's no secret that Marshawn Lynch loves Skittles. And now, the brand's real-life No. 1 fan is helping to kick off its official NFL sponsorship by showing how he (probably not in real life) works out...
View ArticleClik here to view.
Gorgeous New Food Ad From Britain Will Make You Very, Very Hungry
It's kind of obvious why humans are obsessed with food. It's delicious. It makes us feel good. And well, it keeps us alive. It seems rather simple to sell food, and it is. But as with any advertising,...
View ArticleClik here to view.
People Think Miller Lite in Retro Cans Tastes Better, Though It's the Same...
Never underestimate the power of packaging and design to influence consumer attitudes—and if you're lucky, move product. This lesson is brought to you by Miller Lite, which enjoyed a sales spike after...
View ArticleClik here to view.
This Is How You Make an Ad for Cat Treats Look Like a Nike Commercial
Want to buy Temptations' newest cat treats and throw them at your cat? Better stretch out first, man. The Mars Petcare brand just rolled out new Temptations Tumblers—treats that are apparently more...
View ArticleClik here to view.
Bud Light Bumps Into One Big Problem With Its Secret Party Town: the Residents
When you secretly plan to bring 1,000 beer drinkers to a quiet mountainside village in Colorado, what could possibly go wrong? Well, a fair amount, as it turns out—most of it involving the residents...
View ArticleClik here to view.
Everyone Can Stop Making Billboards, Because These Guys Made One Entirely Out...
The greatest idea for a billboard has been realized: one made entirely of cake. Actually, 13,360 cakes. British confectionery brand Mr. Kipling and agency JWT London are the geniuses responsible for...
View ArticleClik here to view.
Ad of the Day: Honey Maid Tackles Another Taboo, Celebrating Children of Divorce
Marketers seeking to celebrate diverse families have focused a lot lately on same-sex parents and interracial parents. But there's another type of family that's much more common, yet rarely named in...
View ArticleClik here to view.
Olive Garden Selling 7 Weeks of Pasta for $100, but You'll Have to Move Fast...
Twenty bucks says college students around the U.S. will be racing to their computers at 3 p.m. ET this afternoon. Why? Because Olive Garden, purveyor of sort-of Italian food, has—in a fit of PR...
View ArticleClik here to view.
Jimmy Dean Moves Beyond Breakfast in New Ads
Tyson-owned brand Jimmy Dean is moving beyond breakfast with a campaign introducing a new line of products designed for lunch and dinner. There are sixteen new products in all, including a pulled pork...
View ArticleClik here to view.
Corona Brings Glorious Sunshine to a Shaded Patio in Clever Outdoor Stunt
The stars really aligned for Corona—well, one did, anyway—in this clever outdoor stunt from Toronto agency Zulu Alpha Kilo. Check out the video to see how the brand brought extra hours of sunlight to...
View ArticleClik here to view.
Burger King Japan Comes Out With the Blackest Black Burger Yet
Want a burger to match your soul? Burger King Japan's black burgers may fit the bill. The Kuro Burger—translation, "black burger"—and deluxe sibling the Kuro Diamond Burger don dark trimmings,...
View ArticleClik here to view.
Chicken Keyboard Is One of Many Prizes in Finger-Lickin' Weird KFC Contest
Because fried chicken is the greatest thing in the history of the world, and considering Japan is from the future, it's surprising they got their first KFC only 30 years ago. To celebrate that...
View ArticleClik here to view.
MasterChef Finalist Explains the Crossover Between Cooking and Advertising
When she was auditioning for Season 5 of Fox’s hit cooking show MasterChef, Elizabeth Cauvel told producers she was an associate creative director at New York-based ad agency MRY, working on Johnson...
View ArticleClik here to view.
Meet the Man Who Unlocked the Secrets of Mobile Marketing
Jerome Jarre is sitting in the front row of this year’s MTV Video Music Awards, catching all the action and instantly turning it into content via the video sharing app Vine. For the big night, he...
View ArticleClik here to view.
Will Social Media Swag Boost belVita Breakfast Biscuits?
Mondelez and creative shop Droga5 are launching a Twitter campaign today for belVita breakfast biscuits called “Morning Win Swag Shop.” The goal is to gain a foothold in the quick-breakfast market—a...
View ArticleClik here to view.
Ad of the Day: Coca-Cola Puts Names to Familiar Faces in Latest Charming Stunt
Who's someone you see every day, and often thank, but don't know by name? Coca-Cola thinks you should make up for being maybe a little rude to that person by buying him or her one of the brand's...
View ArticleClik here to view.
Editors Pan Fashion Week’s Smorgasbord of Sponsorships
From the Oscars to the Met Ball, plenty of events have borne the nickname “The Super Bowl of Fashion.” But when it comes to matching the Super Bowl’s propensity for sponsorships, the only real...
View ArticleClik here to view.
How Campbell’s Tomato Soup Became a Legend in a Can
Next time you open a can of Campbell’s—and, each year, over 2 billion of us do—say “Bon appétit” (yes, instead of “Mmm mmm good,” which is trademarked). After all, it was a Frenchman—the Paris-born...
View ArticleClik here to view.
How Jack Daniel's Searched All Over the Country for the Best Bar Stories
IDEA: People in bars like to talk, especially when whiskey, preferably in copious amounts, has been consumed. Often, the stories are even about whiskey, insofar as it precipitated some memorable...
View ArticleClik here to view.
Arnold Schwarzenegger's Best Commercials Ever! [Video]
You may know him as the seven-time Mr. Olympia winner from when you were a gawky half-pint. Or the Hollywood action hero you wanted to be. Or you could've been one of the more than 38 million U.S....
View Article