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Say It With Beer: Brewer Lets You Attach Video Messages to Its Bottles
Breaking a bottle over somebody's head is one way of using beer to deliver a message. Now, Andes has developed a less violent option. Just scan the QR codes—remember those?—on an Andes label to...
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More Top Media Publications Trust Programmatic For Premium Ad Inventory
More top publishers are opting into programmatic ad networks to sell premium advertising.Varick Media Management recently signed deals with Time Inc., News Corp., American Media Inc. and Wenner Media...
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This Gay-Themed Taco Bell Ad Isn't Real, but Taco Bell Digs It Anyway
It's a sign of the times that some freelance directors can make a gay-themed spec ad for a major brand, and that brand not only doesn't go ballistic and have it taken off YouTube—it goes on the record...
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A Proud, Indignant Pickle Narrates This Strange Long-Copy Print Ad From...
DDB Stockholm and copywriter Magnus Jakobsson, masters of surreal McDonald's marketing, are back with another quirky long-copy print ad narrated by McDonald's food. You may remember their defense of...
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Ad of the Day: McDonald's Refreshes 'I'm Lovin' It' and Suddenly Feels a Lot...
Can't we all just get along? McDonald's thinks so—and pushes global harmony hard in its new brand campaign, which refreshes the long-running "I'm lovin' it" tagline by putting more focus on the...
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Tomorrow's CMO Will Be Plugged Into the Entire Marketing Cycle
The checkout screen at the gas station knows more about you than you think.Illustration: Shaw Nielsen As the gas station clerk scanned each of the snacks I purchased during a recent road trip with my...
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If You Were Wondering What Sriracha Beer Tastes Like, Here's Our Review
When we heard the news that Rogue was releasing Sriracha Hot Stout Beer, we were intrigued. We promptly ordered a six-pack to find out how this bizarre flavor combination would taste. Being a fan of...
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Ad of the Day: Gatorade Celebrates 50 Years in Style With 50 Iconic Sports...
To celebrate its 50th anniversary in 2015, Gatorade put together quite the impressive highlight reel, featuring 50 memorable sports moments from the past half-century—all in 60 seconds. The spot, from...
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Newcastle Begins Ambush of This Year's Super Bowl by Crashing the Doritos...
You might remember Newcastle Brown Ale's antics around last year's Super Bowl—a little stunt from Droga5 called "If We Made It" that imagined what a Newcastle Super Bowl ad might have looked like if...
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Ad of the Day: NHL Pros Surprise Sled Hockey Players for Gatorade
For anyone who thinks playing ice hockey strapped into a sled is easier than playing it standing up, Gatorade would like to set the record straight. Last August, the sports brand (with help from TBWA...
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Was McDonald's 'Signs' Ad on the Golden Globes Inspiring or Abominable?
McDonald's really wants people to think it cares about community. But go figure, not everyone is convinced. The brand's new ad from Leo Burnett, which aired Sunday during NFL games and on the Golden...
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Aubrey Plaza and Newcastle Want a Ton of Small Brands to Buy a Super Bowl Ad...
Newcastle Brown Ale keeps finding new and interesting ways not to appear on the Super Bowl. This year it's already tried crashing the Doritos contest (sort of). And now it's gotten Aubrey Plaza on...
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Take a Video Tour of Droga5's Offices, Easily the Coolest on Wall Street
Recently, publishers started ditching their swanky Midtown New York offices for more cost-effective downtown digs. Now, it seems there's another shift happening as creative agencies join the...
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Pepsi MAX Filled Up a Room With Ping-Pong Balls on Mousetraps, Then Threw...
Following in the footsteps of other omnipresent consumer brands with something arty to prove, Pepsi MAX made a huge mess with mousetraps and Ping-Pong balls for a video it calls "Chain Reaction." With...
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Tostitos' NFL Sponsorship Gets Salty and Cheesy With Eagles Coach Chip Kelly
Tostitos would like you to know that Chip Kelly, head coach of the Philadelphia Eagles, is not the official chip of the NFL—because Tostitos is. Goodby, Silverstein & Partners is out with a new...
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Advertising Could Use Another Adorable Dog, Right? Sure It Could, Says Dr Pepper
Deutsch LA unleashes some potent adorbs for Dr Pepper in this ad starring a super-shaggy "mop dog"—a Hungarian herding pooch known as a Puli with a dreadlock-style corded coat. Try as it might, our...
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Bud Light's Super Bowl Teaser Offers a Glimpse of Life-size Pac-Man Game
Waka waka waka. Bud Light on Friday released the 15-second teaser below for its upcoming 60-second Super Bowl commercial, in which—as promised—a man accepts a challenge to play a crazy, life-size game...
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Oreo Launches 'Play With Oreo' Campaign, Rolls Out Red Velvet Oreos for...
Lots of big brands are all about distilling their essence down to a single basic universal theme. For Coca-Cola, it's happiness. McDonald's is trying to go with loving. And now Oreo is zeroing in on...
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Danny Trejo Is Marcia From the Brady Bunch in Snickers' Super Bowl Teaser
Marcia, Marcia, Marcia! Jan Brady would be shocked to see how grumpy her sister has become in Snickers' teaser for its Brady Bunch-themed Super Bowl ad. Indeed, she's so grumpy that she's turned into...
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Aubrey Plaza Milks a Cow and Is a Terrible Endorser in Newcastle's Super Bowl...
So, this is why Newcastle Brown Ale hired Aubrey Plaza as its 2015 Super Bowl endorser: Her perma-sarcasm and lack of energy make her the world's worst spokeswoman—or if you like, the world's best...
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