Ad of the Day: Elena Delle Donne Opens Up About Her Sister in Remarkable...
Gatorade's "Win from Within" message has already yielded some fantastic marketing about where athletes like Serena Williams and Usain Bolt find their inspiration. Now, the sports drink is back to...
View ArticleAd of the Day: This Tortilla Chip Is So Hellishly Spicy, You Get Only One Per...
Don't fear the Carolina Reaper. But you should absolutely approach its scorching scythe of flavor with extreme caution. Next month, and for a limited time, the wacky tortilla gourmets at Paqui will...
View ArticleAd of the Day: Oddball 'Bragspeople' Sing Pizza Hut's Praises in First Ads...
Pizza Hut has a lot to brag about, but it's way too humble to do so. So, the pizza chain is having some surprising characters do the bragging for them. That's the premise of Droga5's amusingly...
View ArticleEager to Boost Its U.S. Profile, Tim Horton's Names Horizon Media as Agency...
Independent media agency Horizon Media continued its new-business winning streak this week by picking up the U.S. agency of record assignment for Canadian coffee-and-doughnut chain Tim Horton's. The...
View ArticleHow a Juice Brand Used Unpaid Celebs to Get Fans Clamoring for a Drink Made...
Never mind goji berries, chia seeds and kale. On Sept. 9, Suja Juice, a trendy entry in the ongoing battle for our superfood dollars, released Midnight Tonic, an all-black, limited-edition beverage...
View ArticleFacebook Gave Ad Agencies an Inflated Video Viewing Metric for 2 Years
On the cusp of Advertising Week, Facebook has some egg on its face when it comes to perhaps the industry's most promising space—digital video. The Wall Street Journal reported on Thursday evening that...
View ArticlePro Athletes School Gatorade Drinkers in the Brand's Most Humiliating...
Gatorade is back to gleefully shame more of its own consumers for being lazy and out of shape—this time with a roving crew of top athletes and nasty sportscasters, who all pop out of the back of a box...
View ArticleDavid Ortiz Shows Off the JerkyBot, a Drone Snack Tray That Follows You Around
There are lots of current applications of drone technology, but not many of them are very useful to the average consumer. But what's this? A drone that allows you to literally snack nonstop? Now...
View ArticleJack Daniel's Puts the Townspeople of Lynchburg Front and Center in Its New Ads
If you don't know jack about the townsfolk of Lynchburg, Tenn., that's about to change. Lynchburg's most famous resident, Brown-Forman brand Jack Daniel's, puts the spotlight on some of its...
View ArticleOreo Is Now Making Tasty-Style Recipe Videos for Some of Its Stranger Flavors
If you're looking for a low-calorie dessert that mixes avocados and chocolate, then Oreos has a video for you. To promote new special-edition mint and strawberry-cheesecake flavors of the classic...
View ArticleThe Jolly Green Giant Is Back and Coming to a Theater Near You
The newest CGI superhuman to hit American movie screens this fall isn't part of the DC or Marvel universes; he doesn't struggle with the ethical challenges of his powers; he's never fought a prominent...
View ArticleNeed a Little Sausage Support? Johnsonville Experts Are Now Just a Phone Call...
Sooner or later, everyone's sausage needs some support. If you find yourself in such straits between now and this Friday—say, from 8 a.m. to 8 p.m. Central time—go ahead and call Johnsonville HQ at...
View ArticleChance the Rapper Meets Chance the Wrapper in Weird, Awesome Kit Kat Ad
In advertising's best pun so far this year, Chance the Rapper encounters Chance the Wrapper in this new Halloween-themed Kit Kat commercial by agency Anomaly. The 23-year-old hip-hop star is seen...
View ArticleAn Embattled Chipotle Is Looking for a New Creative Agency Partner
Fast casual chain Chipotle has begun the process of bringing a new ad agency partner on board to help guide its marketing efforts. The Denver-based company has previously eschewed traditional...
View ArticlePete Campbell Lands the KFC Account, as Vincent Kartheiser Is Your New Colonel
Darrell Hammond, Norm Macdonald, Jim Gaffigan and … Vincent Kartheiser? Yes, the 37-year-old Mad Men star is the latest (and most unlikely) actor to dress up as Colonel Sanders for KFC's ongoing ad...
View ArticleJohn Cena Is Not an Elephant, but Now He's Playing One on TV for Wonderful...
Hey, that elephant sounds awfully familiar! WWE superstar and commercial pitchman extraordinaire John Cena, named to Adweek's Creative 100 this year, voices Ernie, an animated mascot debuting today in...
View ArticleIf You're Scared of Clowns, Do Not Watch This Candy Ad. You've Been Warned
Texas confectionary Atomic Candy is getting into the Halloween spirit with a creepy new commercial that capitalizes on the current wave of clown mass hysteria. The spot, from Innocean USA, features a...
View ArticleThis Brewer Made the World's Most Expensive Potato Chips to Go With Its Fancy...
You sit down to enjoy a lovely, high-quality craft beer. And then you ruin the gourmet experience by shoving a bunch of Pringles into your gob. One brewer in Sweden is rectifying this...
View ArticleHow Shake Shack Achieved Rock Star Status in the Burger World
In 2001, burger chain Shake Shack debuted as part of an art installation in New York's Madison Square Park, selling hot dogs and lemonade from a cart. Edwin Bragg Ryan Pinto Since then, it has...
View ArticleTwo (Very) Old Friends Recall the Glories of 1934 in Charming Ads for Steak...
Nothing sells fast food like cranky old people reminiscing and/or bickering with each other. That's what GSD&M is hoping, because their three new spots for Steak 'n Shake depend on it. The three...
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