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Ad of the Day: Dove Chocolate's Latest Heroine Lives a Whole Life in One...
It's better to leave a pile of chocolate wrappers by the bed than it is to leave a pile of regrets. This, among other things, is the theme of "This and Every Day," the latest ad from Mars brand Dove...
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Slip Into a Blanket Fort of Chocolate Walnut Absurdity In This Strange...
When this Nutchello ad popped up in my feed, it melted my brain into a delicious puddle of chocolate pouring onto a gold cougar statue. You know, in a good way. The ad, from Fallon, throws one quirky...
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Tic Tacs Are Little Adrenaline Junkies in The Martin Agency's Charming Ads
They're tiny hard candies that may be small enough to fit between your thumb and forefinger, but they're still packed with adventure, says a fun new campaign from The Martin Agency. Anthropomorphic...
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McDonald's Consolidates Ad Business With Omnicom, Dropping Leo Burnett After...
McDonald's has ended its creative and media agency review by consolidating its nearly $1 billion advertising business with Omnicom, marking the end of a 35-year relationship with Leo Burnett. DDB beat...
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Coca-Cola Debuts Its Magical New Packaging With Some Actual Magic
Coca-Cola's grown tired of happiness, and is moving on to magic. As one does. In "Taste the Magic," a new spot by agency David, a waiter approaches a table that's ordered an unusual amount of...
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Wendy's Tells the Sad-Funny Stories of Unworthy Foods Banned From the Baconator
Ever bitten into a sandwich only to meet with freezerburn, an unsatisfyingly thin piece of bacon or an unwelcome vegetable? We've all been there. It's one of our most trying and persistent...
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Dunkin' Donuts Offers Up Some Special Views in VR Videos Created With Discovery
"Boats run on diesel and coffee." That pearl of wisdom comes courtesy of Glen Miller, a tugboat captain who stars in "The Harbor That Never Sleeps," one of several new 360-degree videos from Dunkin'...
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Ad of the Day: Australia Just Made the Most Diverse Ad Ever … to Sell Lamb
Diversity has been an explicit theme of more progressive advertising for some time. But this ad takes it to a new level—featuring a parade of Australians from different religions and cultures, and...
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A British Candy Brand Will Air This Funny Ad Entirely in Sign Language With...
Channel 4 in Britain recently made one of the greatest ads ever about disability with "We're the Superhumans." The spot, timed to the 2016 Paralympic Games, was a follow-up to 2012's "Meet the...
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Martini Made a 'Smart Cube' That Tells the Bartender When You Need Another Drink
A packed bar is a lot like the prom. You look forward to having this epic night, but most of it is spent waiting in line for one thing or another. It's a problem tailor-made for brand-hacking. With...
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Heineken, KLM Finally Figured Out How to Serve Freshly Tapped Draught Beer on...
If you think C-suiters are pompous and obnoxious when they're stone-cold sober with their feet on the ground, imagine how they'd carry on after loosening up with a few Heinekens on draught while...
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Dos Equis Introduces Its New 'Most Interesting Man,' and He Sure Is Different
In a bit of Doctor Who-esque regeneration, Dos Equis on Wednesday introduced its new Most Interesting Man in the World—to replace Jonathan Goldsmith, who retired from the role earlier this year. And...
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Check Out Heineken's Eye-Popping Art Project at the Abandoned Miami Marine...
Heineken and Publicis New York show their can-do spirit in a video that celebrates Miami Marine Stadium. The landmark structure on Biscayne Bay hosted world-class powerboat races, concerts and other...
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Ad of the Day: Bud Light Is Ready for Some Football With a Flashy Ad for Its...
We love ourselves some limited-edition custom packaging. It's the kind of non-news that works almost mindbendingly hard to prove it's worth mentioning, making it a princely marketing exercise. That's...
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Starbucks' Pumpkin Spice Lattes Are Killing It on Instagram
Starbucks has become a bit of a case-study example for marketers when it comes to creating social buzz for its products, and in no season is that more evident than fall when it sells the popular...
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Parents of Kindergartners Heading Off to School Will Ugly Cry at This Oscar...
Ow! Our heartstrings! Real kindergarteners and first graders star with their moms in Oscar Mayer's back-to-school campaign from Olson Engage. Our story beings with three young mothers prepping their...
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What Were Chester Cheetah and Burger King's King Hinting at During Those NFL...
Anyone who watched an NFL game on Sunday saw a short teaser commercial about 100 times where Cheetos spokescat Chester Cheetah and Burger King mascot the King were seen sitting together at a BK...
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Heineken Just Made an HR Campaign That's as Cool as Any Consumer Ads It's Done
Oh, the places you'll go! In 2013, Heineken scored a bronze Lion at Cannes with "The Candidate," an internship contest that generated a whopping 1,734 global entries. Now, the brand is back to...
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The Mythical Safe That Cost Jack Daniel's Founder His Life Just Turned Up in NYC
Every brand story contains an element of myth. In the case of Jack Daniel's, legend has it that the brand's founder, Jasper Newton "Jack" Daniel, had a mysterious safe that led to his death. One day,...
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Skittles Responds Tersely to Donald Trump Jr.'s Tweet Likening Refugees to Candy
Skittles has responded with uncharacteristic yet appropriate seriousness after being dragged into the presidential race by Donald Trump Jr., son of the Republican nominee, who posted a controversial...
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