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Snickers Turned Its Preroll Ads Into Wacky Little Video Games You Can...
From Snickers' point of view, skipping its YouTube preroll ads is just as bad skipping one of the Mars candy brand's chocolaty treats when you're hungry. So, to boost viewer engagement in the...
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Ad of the Day: Let This Weird Guy Be Your Tasting Buddy During a 40-Minute...
If you like beer and awkward, creepy-eyed humor, you'll probably enjoy this campaign from a U.K. craft brew club. Edinburgh-based Beer52.com ships different kinds of craft beer to members each month....
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Wonderful Pistachios and Fiji Water Both Line Up 15-Second Super Bowl Ads
Two more food and beverage brands just jumped into the mix for Super Bowl LI. Wonderful Pistachios and Fiji Water, both owned by The Wonderful Company, will each air a 15-second spot during the Feb. 5...
View ArticleSNL’s My Drunk Boyfriend Is the Sloppy A.I. You Never Knew You Needed
If you thought Sophia the Robot was creepy, check out Saturday Night Live's My Drunk Boyfriend--a life-size doll whose artificial intelligence has mastered the art of having no intelligence at all. The...
View ArticleAdobe’s Newest Labs Project Can Track In-Store Customers in Real Time
Imagine walking into a grocery store, toward the produce aisle, but then getting a ping on your phone that the cookies you bought last week are on sale. You add them to your cart, put your phone away...
View ArticleThis Hair-Loss Startup Is Part of a Growing Trend of Ecommerce Personalization
These days, consumers can order a personalized hair regimen, curated beauty products and now, a treatment plan to stop hair loss. Keeps is a startup focused on preventing men's hair loss, rather than...
View ArticleThe CW’s Black Lightning Electrifies the Superhero Genre With a Focus on...
The CW knows a thing or two about DC superhero shows, given the success of Arrow, The Flash, Supergirl and DC's Legends of Tomorrow. But the network threw away its usual superhero playbook for its...
View ArticleThe Story Behind These Creepy Ads for a Soulless Corporation That Makes...
When the faceless conglomerate Hampton DeVille says in its new ads that it makes "everything," it's not kidding. The global powerhouse has tentacles in tech, medicine, weapons, agriculture,...
View ArticleWant Your Own Super Bowl Ad? Tostitos Made a Platform for Personalized Spots
If you're hosting a Super Bowl party this year, Tostitos is giving you the opportunity to invite your guests using your own Super Bowl ad. Well, sort of. The chip brand has created a platform where you...
View ArticleFocus on Social to Reach Esports Fans
With the esports audience estimated to reach 385 million people this year, it's time for brands to pay attention to the growing fan base and direct their efforts and advertising dollars toward...
View ArticleSnap Execs Explain the Key to a Successful TV Partnership and Their Push Into...
During the past two years, Snap, Inc. has partnered with almost all major TV media companies to create exclusive, original content for the platform. But some of those efforts have been better received...
View ArticleKraft’s Super Bowl Ad Debut Will Address the Pressure on Parents to Be Perfect
Kraft, one of the relatively few well-known consumer brands that has never made an ad appearance in the Super Bowl, will make its debut this year, the company announced today. The brand's Big Game ad,...
View ArticleKFC’s Colonel Sanders Heads to France with a Tin-Ear Accent and Old Spice-Ish...
Sometimes you encounter an idea whose time has come. That doesn't make the idea good. Case in point: Twice in as many weeks, a famous American face has dived into the French market with strong "We come...
View ArticleHow a Hidden Design Flaw Makes the Starbucks Logo Look Perfect
It's an underappreciated fact of good design: Sometimes imperfections are what make a design look perfect. We've seen it with Google's "G" logo, which isn't a perfect circle. And now, Fast Company has...
View ArticleBoost Your Social Strategy With Real-World Icons
Social media is clearly a valuable channel for increasing exposure, but only a select few brands really understand how it works. If you're just going through the motions, you probably aren't generating...
View ArticleKeanu Reeves Set to Star in Squarespace’s Fifth Consecutive Super Bowl Ad
Squarespace announced it will run a 30-second Super Bowl ad during this year's game on Feb. 4--marking the brand's fifth consecutive appearance in the Big Game. In the last four years, Squarespace...
View ArticleRoku Is Introducing an OTT Advertising Measurement Service
As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk...
View ArticleHere’s What You Need to Know About Marketing Automation
Netflix's Bill Nye Saves the World was keenly anticipated by nostalgic fans in their 30s who love science, and based on the ratings after two seasons, the show does not disappoint. In fact, Bill and...
View ArticleEmbracing an Awkward Moment Can Save a Life, Say Droga5’s Suicide Prevention Ads
An awkward silence among friends isn't just a moment to gloss past. It could be an opportunity to save the life of someone you care about, says a new PSA. It's part of a lighthearted but powerful new...
View ArticleVIDEO: This Japanese Tech Company Taught Its Robot to Play Ping Pong
On the final day of the Consumer Electronics Show last week, I was walking through the crowded Las Vegas Convention Center when I saw the usual gaggle of techies blocking an aisle. Cameras drawn, they...
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