Doritos and Mountain Dew Join Forces for an Epic Super Bowl Spot Starring...
What's more epic than one brand in a Super Bowl ad? Two brands in one ad! PepsiCo announced that two of its brands--Doritos and Mountain Dew--will share air time during the Big Game in an epic...
View ArticleShaun White and Lindsey Vonn Rise From the Ashes in Beats by Dre’s Winter...
Sports marketing has always reveled in the thrill of victory. But highlighting the agony of defeat can be even more inspiring when the audience knows the athletes pick themselves up, come back from...
View Article72andSunny Welcomes New Managing Director From Wieden + Kennedy, Promotes ECD...
After strengthening its leadership team in Los Angeles in November, 72andSunny has set out to build up its New York office with some key strategic moves--hiring Jessica Monsey as managing director,...
View ArticlePornhub Says Traffic Went Limp During Missile Scare, Then Surged With Relief
Here's one light-hearted insight from Hawaii's rather traumatizing incoming-missile scare this past weekend: It made people stop watching porn. Briefly. And then they really wanted to watch porn....
View ArticleBud Light’s King Gives the Worst Battle Speech Ever in the Latest ‘Dilly...
Every great king eventually gives a great wartime speech. Think of Henry V at Agincourt. Or William Wallace at Stirling Bridge. Or ... the Bud Light king in Wieden + Kennedy's "Dilly Dilly" campaign?...
View ArticleScreenvision Media Announces Judges for First Hegarty ACE Awards
Screenvision Media has revealed its lineup of jurors for its first annual Hegarty ACE (Advertising in Cinema Excellence) Awards--the winner of which, to be announced at the 2018 Cannes Lions festival,...
View ArticleInfluencer Marketing AI Adoption and Technology Will See Big Changes in 2018
Picture a future where machines make better decisions about influencer campaigns than even the savviest marketers. Software won't just automate aspects of recruiting influencers and encouraging them to...
View ArticleWe Spoke With Sophia the Robot to Find Out If She’s More Hype or Glimpse of...
She was by the wall, asleep, wearing a black sleeveless dress picked out by her personal stylist, who was busy applying a layer of makeup to her resting face. The room, deep in the Venetian Hotel in...
View ArticleThese Cheeky Ads From Haiti Hope to Use Trump’s Words Against Him
President Trump's comments referring to certain nations, including Haiti, as "shitholes" provoked widespread anger and outrage. But one agency creative in the Caribbean nation is working on a more...
View Article3 Ways Voice AI Will Change the Way We Shop in 2018
I've seen the rise of mobile and omnichannel retail from within the industry. Ten years ago, when I worked at Walmart.com, Amazon was becoming a powerhouse beyond books and Walmart was redesigning its...
View ArticleSnapchat Is Making App Install Ads More Targeted With Deep Links
Snapchat's ad-tech pipes are getting a little deeper. For advertisers that run ads that promote app installs (by prompting users to swipe on the screen to download an app), brands can now deep link...
View ArticleUnited Airlines Salutes Winter Olympians, and Its Own Employees, as...
Air Raider. Arctic Angel. King Quad. Storm Tamer. Winged Wonder. These are some of the "superheroes" appearing in mcgarrbowen's new United Airlines campaign ahead of the 2018 Winter Olympic and...
View ArticleGoDaddy Is Sitting Out Super Bowl LII
GoDaddy, the online brand, which was a Big Game staple for years, is sitting out Super Bowl LII, although in another way the brand is returning to its roots. After skipping Super Bowl 50, GoDaddy...
View ArticleHow Fox Is Using the Post-NFC Championship Slot, Its Most Valuable Real...
As broadcast networks roll out new series each season, some of them rely on tried-and-true launching pads on their schedule, usually following their biggest shows. CBS uses the post-Big Bang Theory...
View ArticleBill Hader Stars in Pringles’ Very First Super Bowl Ad
Pringles has released a short teaser to its first Big Game ad, revealing Trainwreck actor Bill Hader as the star. He'll be showcasing "flavor stacking" in the Super Bowl LII 30-second spot on Feb. 4....
View ArticleKFC Made Some Very Weird Relaxation Videos to Help You Deal With Life in...
Remember when Don Draper's had his epiphany at the meditation retreat? It inspired him to dream up a famous commercial, but it could easily have led to something like KFC's "Comfort Zone," a...
View ArticleTaco Bell Made the Perfect Trailer for a Fake Movie About Why They’ve Never...
Ever wonder why Taco Bell doesn't sell fries? That question sets off Josh Duhamel on a epic quest in the brand's new faux movie trailer for a thriller called Web of Fries, which looks like the perfect...
View ArticleHuge President and CMO Jumps to Mattress Company Casper
Jeff Brooks, formerly president and chief marketing officer of digital agency Huge, has gone client-side, joining mattress company, and Huge client, Casper as CMO. Casper named Huge as its creative...
View ArticleMars Puts $1.4 Billion-Plus Global Media Business in Review, Looks to...
Mars, the confectionery, pet care and food conglomerate behind brands like M&M's, Snickers, Orbit and Pedigree, is placing its global media business in review as it looks to consolidate all...
View ArticleHGTV Launched a Design Assistant Facebook Messenger Bot
Scripps Networks Interactive launched an HGTV Facebook Messenger bot, designed to help users discover design inspirations that they can implement in their own homes. The bot, named Hazel, allows users...
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