M&M’s Put Danny DeVito in a Pool of Chocolate to Tease Its 30-Second Super...
Danny DeVito will star in M&M's 30-second Super Bowl spot. The brand revealed its Big Game ad star with a 15-second and a six-second teaser in which DeVito is seen nearly submerged in what looks...
View ArticleWPP’s New Global Brand Agency Combines 5 of Its Consultancies and Design Shops
WPP has made good on a promise it made in September to launch a next-generation global brand agency comprised of five of its consultancies and design shops by January. Today, the holding company opened...
View ArticleWhy Clorox’s CMO Isn’t Afraid of Ecommerce—or How Millennials Are Disrupting...
"First name Stephen, last name Curry/He came into my life and now everything is less blurry." Those catchy lyrics are from a Brita stream commercial that premiered earlier this month. It was corny but...
View Article4 Ways to Apply Data Science to Social Media Marketing in 2018
Harvard Business Review famously described data science as the "Sexiest Job of the 21st Century" in 2012, causing a massive explosion in opportunities in this space. Today, data science has spread its...
View ArticleStar-Studded Ads Distill Workplace Sexual Harassment Into 30 Seconds
A series of anti-sexual harassment films made last year by Sigal Avin and David Schwimmer are finding new life as a set of powerful 30-second TV ads. Three spots, ominously titled "The Boss," "The...
View ArticleNFL’s Regular Season Ad Revenue Fell 1.2%, as Makegoods Overtook Unit Rate...
It didn't happen until the final month of the regular season, but the 10 percent drop in NFL ratings this year finally dented the bottom line when it came to football-related ad revenue, according to...
View ArticleVince McMahon Wants to Reimagine Pro Football With the New XFL
WWE chairman and CEO Vince McMahon is stunning the sports media world by giving professional football a second try. Less than a week after making an appearance on the 25th anniversary broadcast of WWE...
View ArticleHow to Turn a Super Bowl Ad Into a Campaign for the Mobile Era
With Super Bowl LII fast approaching, there's no doubt that creatives have been putting their heads together to come up with what they hope will be the year's most talked-about Super Bowl commercial....
View ArticleFirst Female Celebrity Colonel Sanders, Reba McEntire, Sings a Honky-Tonk...
KFC has a new celebrity wearing Colonel Sanders' signature white suit and goatee--Reba McEntire, who stars in a new 60-second spot promoting the fried-chicken chain's new Smoky Mountain BBQ flavor. A...
View ArticleCBS Won’t Let the Winter Olympics Interfere With Its Promo Plans During the...
Other than NFL playoff games, there's no bigger annual spotlight for CBS than the Grammy Awards, which airs Sunday. Last year's show was 2017's No. 9 most-watched single telecast by Nielsen, with 27.6...
View ArticleVerizon Shows What It Took to Wire U.S. Bank Stadium for 73,000 Fans at the...
When the Falcons faced off against the Patriots in Super Bowl LI last year, Verizon customers at Houston's NRG Stadium--where Verizon had installed some 900 antennas--burned their way through 11...
View ArticleBudweiser Highlights Disaster Relief Efforts, Real Employees in 60-Second...
Over the last 30 years, Budweiser has donated 79 million cans of water to disaster relief. Last year alone, Budweiser donated three million cans of water to disaster relief for people in need in Texas,...
View ArticleTV May Affect the Brain, But Influencer Marketing Affects the Heart
Marketing and advertising have evolved in many ways over the past decade, particularly with the ways we consume media, most notably social media. The advent of social media has ushered in a new wave of...
View ArticleBET Experimented With AR Hair Dryers to Promote the Second Season of The Quad
Tricia Clarke-Stone had a problem. BET had asked her company, WP Narrative_, to create an augmented reality campaign for its TV show The Quad, along with a series of live events, that would generate...
View ArticleAmazon’s First Ad for the Echo Spot Is About Togetherness, Not Shopping
Ah, Alexa. The voice assistant that, like Amazon, wants to be your everything. But "everything" isn't really a position. With Apple's Siri going (Rock!) hard on facilitating your sassy lifestyle, and...
View ArticleMcDonald’s Taps New Leaders to Oversee Brand Content and Cultural Engagement
McDonald's USA has appointed two new leaders to its marketing team. Kenny Mitchell joins as the fast food conglomerate's vice president of brand content and Lizette Williams comes aboard in the...
View ArticleThe Martin Agency Promotes Karen Costello to CCO in the Wake of Joe...
The Martin Agency of Richmond, Va., has promoted executive creative director Karen Costello to chief creative officer, a role left unfilled since her predecessor Joe Alexander departed last December...
View ArticleNielsen Social Content Ratings Will Now Include Instagram
In January 2016, Nielsen added data from Facebook to its already existing Nielsen TV Twitter Ratings, rechristening the offering Nielsen Social Content Ratings. Nick Grudin (now vice president of media...
View ArticleApple Gets Its Animojis to Sing Nominated Songs in Amusing Ads for the Grammys
Animojis are one of the more buzzed-about features of iPhone X. The phone's TrueDepth camera analyzes your facial expressions and mirrors them in a dozen different Animojis, creating little animations...
View ArticleWhy You Should Be Prepared for Facebook Ad Prices to Rise
Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent...
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