Another Campaign Wants You to Adopt a Dog After Listening to Its Playlist
Dieste's got your new Jam! We're referring to the computer-generated star of the agency's unconventional push for nonprofit Dallas Pets Alive. He's not the typically cute, cuddly canine we've come to...
View ArticleFacebook Launched a Gaming Creator Pilot Program
Facebook officially launched its Gaming Creator Pilot Program, aimed at helping video game content creators build their audience on the social network. In a Facebook Games blog post, Leo Olebe, global...
View ArticleApple’s Beats to Bring More Work In-House as Lead Agency Anomaly Takes ‘a...
Beats Electronics, the brand formerly known as Beats by Dre that was acquired by Apple in 2014 for $3 billion, is making more big changes to its ever-fluid global ad agency roster. According to...
View ArticleAmazon Imagines What Would Happen If Alexa Lost Her Voice in 30-Second Super...
Amazon will be in the Big Game. The tech giant has released a 30-second teaser for its Super Bowl spot, which will be 90 seconds and run during the fourth quarter. The teaser imagines what would happen...
View ArticleSonos Closes Its Flagship Store in New York to Support Net Neutrality
Sonos, the consumer electronics company most well-known for its smart speakers, is closing its flagship New York store today with an accompanying message about the importance of net neutrality. The...
View ArticleE*Trade’s Squad of Silver-Haired Cheerleaders Will Star in Its Super Bowl Return
E*Trade is back in the Super Bowl this year with a 30-second spot that's all about reminding people how important it is to save for retirement, with a little help from a crew of overworked, but spunky...
View ArticleInside M&M’s Absurd Gambit to Turn Danny DeVito Into a Super Bowl-Sized...
It's a late day in November and Danny DeVito is waist deep in a chocolate pool--well, he's not exactly wading in molten chocolate, but a liquid mixture of sorts. This brown soup is meant to resemble a...
View ArticleJack Link’s Sasquatch Rediscovers His Wild Side in Super Bowl Debut in...
Aren't there enough brawny, big-footed bruisers suiting up for the Super Bowl already? Apparently not, because Jack Link's is putting Sasquatch in the game. The hulking, hirsute humanoid will roar into...
View ArticleBest Practices for Advertising on Instagram
As they consider their digital marketing mix and strategies for 2018, many advertisers and marketers are seeking ways to effectively engage consumers in every digital channel that's relevant to their...
View ArticleHyundai Will Focus on Its Pediatric Cancer Nonprofit in 60-Second Super Bowl Ad
Hyundai hinted in a teaser aired last Sunday that its Super Bowl LII ad would "surprise millions" of heroes--a bold claim, considering last year's ad surprising three American troops with a virtual...
View ArticleDiet Coke’s First Super Bowl Ad in 21 Years Will Highlight Its New Flavors
At the start of the year, Diet Coke debuted some millennial-friendly, colorful cans and new flavors ranging from twisted mango to feisty cherry. Now, those new flavors and cans are making a Super Bowl...
View ArticleKraft Wants to Feature Your Family Photos In the Super Bowl
Kraft wants to put your family photos in its first-ever Big Game ad. The packaged foods brand revealed today in a teaser video (below) that instead of featuring celebrities like Missy Elliot, Bill...
View ArticleHere’s What Happened When Craft Brewer Goose Island Begged AB InBev for a...
Craft beer Goose Island, owned by brewing giant AB InBev, wanted to make its Super Bowl advertising debut. So, a couple of its key figureheads trekked to New York City to pitch the idea to the parent...
View ArticleTwitter’s #BrandBowl Will Curate Super Bowl Ads and Dish Out Awards for Their...
Twitter wants to be the top social media destination for this year's Super Bowl--not just for the game and the halftime entertainment, but also for the biggest ads of the year. That's why Twitter has...
View ArticleWhy Brands Must Move From Communication With Consumers to Conversation
As marketers, we're increasingly finding ourselves facing an intriguing conundrum when it comes to creating personalized experiences for our customers. In our efforts to drive hyper-personalization,...
View ArticleJay Leno, Oprah and David Letterman Needed Only 20 Minutes to Make a Great...
On Sunday, brands will shell out millions of dollars on their Super Bowl ads--many of which feature elaborate, multi-day production schedules--in hopes of connecting with the telecast's 100...
View ArticleYou Can’t Have Success in Social Media Without Thinking About Social Care
The world of social has changed dramatically over the past few years. What started as a simple means for brands to communicate in a one-way, "broadcast" fashion to consumers has evolved into a...
View ArticleMorgan Freeman and Peter Dinklage Have an Epic Lip-Sync Battle in Super Bowl...
Earlier this month, PepsiCo announced that Morgan Freeman and Peter Dinklage would face off--with help from Missy Elliott and Busta Rhymes--in a 60-second Super Bowl ad touting new flavors of Mountain...
View Article7 Years Later, VW’s ‘The Force’ Is Still the Dark Lord of Super Bowl Ads
It remains the most-watched Super Bowl ad of all time. And it's known not just for its clever premise and fun execution--but it also changed the way Super Bowl ads roll out, having started the...
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