This Year’s Oscars Audience Plummeted 20%, to the Show’s Lowest Ratings Ever
ABC's efforts to market the 90th Academy Awards with a campaign that leaned heavily on last year's Best Picture envelope snafu couldn't hold off a 20 percent drop in ratings from 2017's telecast. Just...
View Article‘Diet Madison Avenue’ Goes Dark on Instagram as Female Agency Veterans...
Instagram appears to have shut down Diet Madison Avenue, an account that had 18,000 followers as of Sunday and was dedicated to "exposing sexual harassment and discrimination" in the ad agency world....
View ArticleThis Creative Director Intends to Find Out ‘Where Are the Boss Ladies?’
Where are the boss ladies? Mara Lecocq, a freelance creative director and self-described "detective," isn't just posing that question to the advertising industry--she's setting out to answer it...
View ArticleThe ACLU Used All Tools at Its Disposal to Ensure Donald Trump Sees This...
Today marks the deadline imposed by President Donald Trump to end DACA, the Deferred Action for Childhood Arrivals program established under the Obama administration in 2012 that allows those brought...
View ArticleThis Bostonian Design Director Helps Hotels Find Their Brand Identity
While many people move between jobs over the course of a career, Denise Korn has worked at the company she founded for 25 years. In 1992, Korn established Korn Design, specializing in real estate,...
View ArticleBrands Are Finally Embracing Augmented Reality, but Not Without Speed Bumps
Pok?mon Go and a dancing hot dog: two augmented reality stars that burst into the tech universe over the last two years. One hundred million people downloaded Pok?mon Go. And the hot dog, which was a...
View ArticleA Pioneering Single Mom Created Liquid Paper, and It’s Been Fixing Typos for...
Bette Nesmith Graham was in a terrible fix. It was 1954, and the Texas Bank and Trust, where she worked as a secretary, had just replaced its old manual typewriters with new IBM electrics. Graham had...
View ArticleWhy Brands Are Faking Out Consumers With Ads Disguised as Movie Trailers
In the weeks leading up to the Super Bowl, movie buffs were surprised to find IMDb pages popping up online and unexpected trailers dropping for what appeared to be a reboot of Crocodile Dundee. The...
View ArticleInfographic: As Gen Zers Become Parents, Here’s What Brands Need to Know
Sure, children are the future, but perhaps even more so, parents are the future. Now that Gen Z is growing up, how can brands access the ever-changing demo and target them as parents? Pregnancy and...
View ArticleAgency Creatives Channel Warhol, Basquiat and Frida Kahlo in AICP’s Absurd...
The art world superstars of decades past were much like today's top ad agency creative directors: insecure, megalomaniacal personalities driven by an incessant desire for the approval they never...
View ArticleCoca-Cola, Sprint and Volkswagen Will Sponsor Telemundo’s World Cup Coverage
NBCUniversal has barely caught its breath from broadcasting the Super Bowl and Winter Olympics, but it's already time to focus on the company's third major sports event of the year: the 2018 FIFA World...
View ArticleThis Company Came Up With a Score to Measure an Influencer’s Reach
Influencer marketing is getting a metric that promises to help brands and companies measure out the value of an influencer. A report from Celebrity Intelligence found that of the 270 marketing...
View ArticleHow to Open Your Mind to Amazon’s Marketing Potential
Over the last two years, there has been a real awakening of Amazon's platform, with major brands like Nike and Sears Kenmore signing on to sell direct and a well documented influx of media dollars. But...
View ArticleNickelodeon Will Revive Blue’s Clues and Launch a SlimeFest Music Festival in...
Nickelodeon is getting in on TV's revival craze, and will be bringing back one of its most popular shows, Blue's Clues. The network made the announcement just ahead of its upfront event, which will be...
View ArticleFormer McDonald’s CMO Deborah Wahl Takes the Reins at Cadillac as New...
Cadillac has named Deborah Wahl as its new chief marketing officer. Wahl succeeds Uwe Ellinghaus, who resigned from the carmaker in late December 2017, citing health problems. She will take the reins...
View ArticleEsports Has Grown Thanks to a Mix of Ardent Fans, Live Events and Smart Brand...
The first Esports Activate showcase featured some of America's leading esports organizations who presented their digital, media, experiential and sponsorship inventory to marketers and buyers this...
View ArticleHere Are 3 Intriguing Topics Marketers Discussed at Adweek’s Elevate: AI Event
Today at Elevate: AI in New York, Adweek gathered industry experts and executives to discuss the future of marketing as it relates to artificial intelligence, chatbots and other emerging technologies....
View ArticleWhat Marketers Are (and Aren’t Yet) Doing With Artificial Intelligence
Artificial Intelligence is here, yes, but it's important to remember that the current capabilities of AI are a small part of what it can and probably will look like in the future, according to a panel...
View ArticleIs Voice Living Up to Its Early Hype, and Is It Worth Investing in for Brands?
If you thought conference panels were all about a group of experts gathered to enthusiastically agree with one another about a given topic, the panel from Adweek's Elevate: AI summit on voice-powered...
View ArticleThe Boston Celtics Are Using Esports to Keep Fans Engaged, and Attract New Ones
The Boston Celtics own a record 17 NBA championships. Now, the storied franchise is trying to transfer its success on the hardwood to success on the gaming front, as it prepares to join the upcoming...
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