How L’Oréal Is Using Tech to Make Thousands of Custom Skin Shades
If you've ever stepped into a drug store or specialty shop for makeup, you know how daunting it is to find the right foundation shade to match your skin tone. The colors are only made to match a...
View ArticleThose Red, Oppressive Smocks Worn in Handmaid’s Tale Go Up in Flames at SXSW
The Handmaid's Tale is stirring up a major resistance at SXSW as part of a marketing stunt for the upcoming season of the Hulu show, by setting fire to the oppressive red and white costumes that the...
View ArticleWhy Starz Created a Sensory Space at SXSW to Promote Its 2 New Shows
Manicures, custom t-shirts, candy, pins and tunes; these are just a few of Starz's favorite things for its activation at South by Southwest. Created to promote the network's two new shows, Sweetbitter...
View ArticleBumble Wants to Empower Women to Make Real Life Connections at SXSW
Bumble, the three-year-old dating app where women make the first move, created a space to empower and educate women this weekend at South by Southwest in Austin, Texas. The app is one of a number of...
View ArticleNCAA Launches Latest Brand PSA Focused on Inclusion
On the eve of the annual March Madness college basketball tournament, the NCAA and its agency SS+K have launched their latest brand PSA campaign. Titled Label Me, the work premieres today on the...
View ArticleMultiple U.K. Agencies Admit Departing Male Employees Sent ‘Top 5’ Emails...
Scandal hit the London agency world this week as several industry veterans shed light on an apparently common practice in which departing male executives rank female colleagues via "Top 5" and "Bottom...
View ArticleWhy Agency Vet Matt Britton Is Getting Out of Influencer Marketing and Into AI
Less than a year ago, agency vet Matt Britton rejoined influencer marketing platform Crowdtap as CEO to help brands make sense of creators and user-generated content. Now he wants to get out of...
View ArticleWhy the Traditional Agency Model Is Struggling to Keep Up With Demand
When Martin Sorrell made headlines earlier this month for blaming technology and zero-based budgeting for WPWP's worst stock drop since 1999, many marketers were surprised by his failure to communicate...
View ArticleMelinda Gates Wants a Radical Redesign of How We Think About the 21st-Century...
When Melinda Gates was hired at Microsoft, she was the only woman in her hiring class. During orientation, a new colleague picked a fight with a vp at the company--Gates later learned that colleague...
View ArticleQuartz’s New Chatbot Is Bringing Conversational News to Facebook Messenger
This year's South by Southwest has been a world filled with over-the-top brand activations, surprise visits from Elon Musk and plenty of new products. Quartz took advantage of the atmosphere of the...
View ArticleABC Pulls a Black-ish Episode That Would Have Touched on National Anthem...
Black-ish is usually one of ABC's most brand-friendly shows, but the network decided not to air a politically charged episode of the sitcom that could have potentially alienated some of those...
View ArticleFacebook Watch Is Getting 25 Exclusive Weekday Afternoon MLB Games
Major League Baseball will make 25 weekday afternoon games available exclusively via Facebook Watch during the 2018 regular season. Terms of the deal were not disclosed, but sources familiar with the...
View ArticleNew Motorola Spots Encourage Us to Take a Hard Look at Our Smartphone Habits
It's happened to all of us at one time or another. We're trying to inch forward at the checkout or get through a door, retrieve our bags at the airport or simply move down the sidewalk and--wham--we...
View ArticleBarbarian Nabs First Account Win After Long Dry Spell
Barbarian announced it has been named global creative agency of record for L'Oreal's Essie nail polish brand, a feat for the New York City shop that has been working to turn itself around since it took...
View ArticleMcDonald’s Expands Relationship With Omnicom, Signing Content Collective as...
Nearly two years after consolidating its advertising business with Omnicom, McDonald's has further expanded the relationship by choosing the holding company's Content Collective division as its...
View ArticleMarketing Lessons That Can Be Learned From A Wrinkle in Time
As a marketer, I view life through a unique lens. When I see ads, I'm constantly critiquing them, thinking about the concept behind the campaign, what I like and what I'd do differently--and most...
View Article3 Reasons Cryptocurrency Isn’t Worth Your Time
Whether it's for a sweepstakes prize, loyalty reward or purchase premium, marketers always want to associate their brand with the next "it" product. And it's not just emotionally driven. Partnering...
View ArticleQ&A: The Wing’s Audrey Gelman on the Importance of Creating and Dedicating...
Women-only social club The Wing launched just a year and a half ago, but it already has thousands of members, four locations (with others in the works) and the clout to raise over $42 million in...
View ArticleHow a Copywriter’s Amazing Tribute to Sprite Got Him Hired at W+K
We've seen writers and art directors pitch themselves to agencies in all sorts of creative ways over the years. But dare we say, this might be our favorite yet. Chase Zreet, a copywriter at Firehouse...
View ArticleWhy Nestle Is Doubling Down on First-Party Data and Trust to Prepare for GDPR
With the European Union's General Data Protection Regulation (GDPR) looming, a top digital executive at Switzerland-based Nestl? said it's crucial to focus on how first-party data is collected is...
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