Video: The Handmaid’s Tale Preaches Resistance at SXSW to Promote Season 2
Hulu's marketing team is pulling out the stops, and putting on those burdensome red smocks redolent of its hit show The Handmaid's Tale. Following its activation at the 2017 SXSW Interactive Festival,...
View ArticleDigitas Names New Leadership in San Francisco After Rebrand
Digitas announced its first hire since rebranding from DigitasLBi earlier this week. Kingsley Taylor is joining the agency's San Francisco office as managing director. Taylor, previously the managing...
View ArticleFormer Figure Skaters Spin Around the Living Room in Ikea’s Beautiful Tribute...
One wouldn't normally think of Ikea as a brand dedicated to helping people enjoy the golden years. But a new campaign does just that while creatively highlighting a series of products from the...
View ArticleEmployees Crave Career Development. So Why Are Agencies Ignoring It?
Talent is leaving the advertising industry in droves, and agencies have no idea how to stem the flow. The average agency annual turnover rate is 30 percent, according to ANA. Instead of prioritizing...
View ArticleCupid’s Arrow Struck Facebook and Instagram Users in February
Love was in the air among Facebook and Instagram users in February, as Valentine's Day was the hottest of Facebook IQ's Hot Topics for the month. Black History Month was a popular topic of discussion...
View ArticleGoogle Removed 3.2 Billion ‘Bad Ads’ in 2017
Each year, Google releases a report detailing how many ads it blocked, cleaned and filtered from its digital pipes. The annual report offers both a major sampling of what bots and other bad-actor...
View ArticleDos Equis Keeps It ‘Interesante,’ Just Without the Man Himself, in First Ads...
Watching the new campaign for Dos Equis, viewers may notice one very conspicuous thing missing ... well, two things if you count his famous beard. The beer brand's first major campaign since moving its...
View ArticleNo, John Cena Will Not Be Hosting Nickelodeon’s Blue’s Clues Revival
During Nickelodeon's upfront event last Tuesday, Nickelodeon Group president Cyma Zarghami emceed most of the proceedings, but John Cena spent almost as much time in front of the audience of...
View ArticleFacebook Opened Its Instant Games Platform to All Developers
Facebook is now allowing all developers to create games for Instant Games, its HTML5 cross-platform gaming service, which allows users to play games on News Feed and Messenger without downloading...
View ArticleHP’s Digital Artistry House Was Only at SXSW for a Day, but It Drew Over...
If you've got a festival full of creative professionals in industries like entertainment and tech all in one place, you might as well try to get them to give your products a try. At least, that's the...
View ArticleWalmart Expands Grocery Delivery to 100 Cities to Keep Up With Amazon
Walmart is expanding its online grocery delivery service from six to more than 100 metro areas, saying it will reach more than 40 percent of U.S. households by the end of the year. According to the...
View ArticleHow Lyft Prepares for the Surge in Demand During South by Southwest
As droves of people arrive in Austin, Texas, for the music portion of South by Southwest, Lyft is gearing up for its biggest time of the year, when thousands of out-of-towners pile into cars. According...
View ArticleHeadspace Provides SXSW Attendees With a Quiet Place to Completely Disengage
From sessions to experiences to films to music, there's plenty to check out at South by Southwest in Austin, Texas--and the week can go from stimulating to overstimulating before you know it. That's...
View ArticleForrester Says Only 15% of B-to-B Marketers Are Fully Compliant With GDPR
The advertising industry's digital day of reckoning is a little more than two months away, when the European Union's wide-ranging regulations for data protection and privacy go into effect on May 25....
View ArticleNike Shoppers Can Now Test-Run Sneakers on a Treadmill Hooked Up to a Video Game
When you're running on a treadmill like a compulsive little hamster, or just going about your daily business, you may imagine yourself as the star of your own modern Super Mario-style video game,...
View ArticleHarvey Nichols Stuns the U.K. Agency World by Moving Its Business to TBWA...
Harvey Nichols, the British high end retailer whose public image has long been defined by the work of agency adam&eveDDB, made a surprising turn today by naming TBWA\London as its new creative...
View Article4 Things to Know About Marketing Cannabis Brands
As states increasingly move to legalize marijuana, new opportunities are opening up for brands and sellers to market cannabis to a wider audience. But as innovation in marijuana--from new products to...
View ArticleiHeartMedia Files for Bankruptcy to Restructure Massive Debt
Exactly a year ago today, iHeartMedia executives were at an event in New York, where they pitched media buyers on the audio conglomerate's latest products and services for radio stations and podcasts...
View ArticleMedia Audiences Know What They Like. Are Brands Listening to Them?
Social media is an integral part of media brands' marketing and promotion. But accurate measurement and analysis remain a significant pain point in these efforts. Social listening and analytics tools...
View ArticleGrindr Sponsors a Queer ‘Edit-a-Thon’ of Wikipedia at SXSW
For many around the world, Wikipedia is the first source of information they learn about a topic. That's why WNYC's Nancy podcast and Grindr teamed up to "queer the internet" and hosted an...
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