Adobe’s CMO on Her Marketing Career, Life in Silicon Valley and What’s Next
Like many college graduates, Adobe's CMO, Ann Lewnes, graduated, did an internship but couldn't find a job. So, she moved to California and 30 years later, she's now a top executive at Adobe, where at...
View ArticleSnapchat Takes a Jab at Instagram and Calls Itself a ‘Camera’ in First TV...
Snapchat has an awareness problem. While just about everyone under the age of 25 has most likely downloaded the app and uses it regularly, the vast majority of adults don't understand Snapchat's...
View ArticleHow an Acronym You’ve Probably Never Heard of Will Change TV Advertising Forever
For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television. Unfortunately, a lack of addressable inventory...
View ArticleWhy Other Advertisements Are the New Brand-Safety Worry
In March, some Snapchat users were appalled to see an ad for the game "Would You Rather" that asked users if they would rather slap Rihanna or punch Chris Brown. The ad--which referred to a 2009...
View ArticleAI’s Takeover Involves More Humanization Than Skeptics Anticipated
Today marks 50 years since the debut of Stanley Kubrick's iconic film 2001: A Space Odyssey, which depicts supercomputer HAL 9000 communicating using words humans use, but to a negative end. Half a...
View ArticleIt’s Incredibly Satisfying to Watch This Miniature, Crappy Kitchen Get Remodeled
Financial startup SoFi wants consumers to know they can get personal loans for home improvement projects--so it built a tiny, run-down kitchen, then remodeled it to prove how much better a life-sized...
View ArticleLinkedIn: Here’s How to Remove a Mention of Yourself
When a LinkedIn user mentions you in a post or comment, they create a link to your profile that others can click on. If you want to remove this link, our guide will show you how. Note: These...
View ArticleLeo Burnett’s Arc Worldwide Announces Executive Leadership Changes
Leo Burnett Group shopper marketing and activation agency Arc Worldwide has a new chief executive for North America. Soche Picard will relocate to Chicago to serve as CEO, North America, effective...
View ArticleThe North Face’s New Campaign Aims to Focus More on Women in Advertising
More adventurous, brave, boundary-breaking women need to be featured in advertising and social media campaigns, according to The North Face. That way, young women and girls will have a wealth of strong...
View ArticleHow Brands Can Wield Their Power to Inspire Unity Among Consumers
With ever-increasing scales of data collection and analytical capacity, we have some of the most powerful tools in history at our disposal--tools that can influence massive numbers of people and shift...
View ArticleSS+K Hires New Creative Leader as M&C Saatchi Group Aims to Expand Its North...
New York-based creative agency SS+K announced today that it has named Feh Tarty as its new chief creative officer. The move comes as parent company M&C Saatchi Worldwide moves to expand its North...
View ArticleWhen Marketers Use Data the Right Way, We All Benefit
There's never not enough data. Marketers are "drowning" in it, said Quantcast CMO Steven Wolfe Pereira. Increasingly, brands are using machine learning to understand the patterns that data tell them....
View ArticleFacebook: Here’s How to Remove Apps Connected to Your Account in Bulk
Facebook now allows users to remove connected applications and websites from their account in bulk, as well as to delete any posts, photos and videos those apps may have shared on their profiles. Our...
View ArticleQ&A: How an Artist Turned a Lifetime of E-Waste Into a Stunning Celebration...
At South by Southwest in 2017, photographer Benjamin Von Wong learned that Dell was working with artists to raise awareness of the computer giant's electronics recycling program, and he decided he...
View ArticleTwitter Gets Into the MLB Livestreaming Ballgame for 2018
Major League Baseball's package of 25 weekday-afternoon games available exclusively via Facebook Watch starts Wednesday afternoon (weather permitting, as always) with the Philadelphia Phillies visiting...
View ArticleJWT and WPP Reach Settlement in Erin Johnson, Gustavo Martinez Sexual...
The sexual harassment lawsuit pitting J. Walter Thompson global chief communications officer Erin Johnson against her employer and its former CEO Gustavo Martinez has come to an end almost exactly two...
View ArticleHP’s New Program Will Help Develop Talent and Send More Diverse Creatives to...
HP is taking 15 diverse creatives to the Cannes Lions International Festival of Creativity this year as part of the company's ongoing push to promote diversity in the advertising industry. The...
View ArticleHow Overenthusiasm for Tech Led to an Era of Oversharing and Data Scandals
As an industry, we are at an important inflection point. We've lost trust in the technologies that promised to improve the way we communicate with each other. We took mottos like Google's "Don't Be...
View ArticleFacebook Fired Another Shot at Russia’s Internet Research Agency
Russia's Internet Research Agency has not been completely eliminated on Facebook, but the social network announced some progress in its efforts against the entity that sought to influence the 2016 U.S....
View ArticleMountain Dew’s April Fools’ Gag Was Really Just a Tease for the Return of...
On April Fools' Day, inspired by its Baja Blast flavor, Mountain Dew offered up a vacation stay at a Baja Bungalow with, among other oddities, a "187,000,000,000,000,000,000-gallon saltwater tank...
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