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Parents and Families Are the Biggest Supporters of Voice

While it's no surprise that voice continues to grow (just over one in five American households now has a smart speaker, according to eMarketer), brands are still figuring out the implications of the...

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Facebook Is Rolling Out Its Article Context Features in News Feed Throughout...

Facebook announced that it is expanding the article context features in News Feed that it began testing last October to all U.S. users, along with two new feature updates. Users will see an "i" button...

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Nike Golf Welcomes Tiger Woods Back to the Masters, But Will He Live Up to...

It's been five years since Tiger Woods won a PGA Tour event and a decade since he won a major. For the past two years, he didn't even compete in the Masters. But now he's back, and all eyes are on the...

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Pinterest Propel Spurred a 50 Percent Rise in Small Business Advertisers in...

Pinterest celebrated the one-year anniversary of the debut of its Pinterest Propel program for businesses and agencies that are new to its network by announcing the hire of a new global head of small...

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Gannett Veteran Maribel Perez Wadsworth Named Publisher of USA Today

Gannett has named Maribel Perez Wadsworth its new publisher of USA Today, replacing retiring publisher John Zidich, who had held the job since 2015. Wadsworth worked her way up at Gannett, starting...

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How Brands Are Getting More Sophisticated at Using Location Data

Location data is powering ad targeting, customer insights, user engagement and campaign measurement and has established equal footing with traditional assets like purchase histories, digital...

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Dentsu Aegis Network Acquires Digital Agency M8

Dentsu Aegis Network announced the acquisition of Miami-based digital and performance marketing agency M8. Financial terms of the deal were not disclosed. M8 has an office in Cordoba, Argentina as well...

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Media Rating Council Gives Facebook Accreditation for Ad Impressions

After a yearlong audit, the Media Rating Council has given Facebook accreditation of its ad impressions on Facebook and Instagram. Today, MRC released the results of the audits from January through...

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Design Army Gives Back to D.C. With a Creative Space Everyone Can Use

Design Army has made the chicken. Now it's going back to the egg. The Washington, D.C., agency, perhaps best known for its gorgeously crafted ads for Georgetown Optician, is planning to open a new...

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Jordan Peele Will Helm Amazon Prime’s Lorena Bobbitt Docuseries

A four-part documentary series on the case of John Wayne Bobbitt and Lorena Bobbitt is coming to Amazon Prime with Jordan Peele as the executive producer, the company announced today. The series,...

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Adweek’s Yeah, That’s Probably an Ad Podcast Wins Folio: Award

Adweek's weekly podcast, Yeah, That's Probably an Ad, took home the 2018 Folio: Digital Award for best podcast. Adweek creative director Ron Goodman accepted the award at a luncheon Thursday at the...

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How Men’s Wearhouse Became a Bright Spot in the Declining Retail Space

Hundreds of traditional small and big-name retailers filed for bankruptcy last year, including Toys 'R' Us, Wet Seal, Payless ShoeSource and The Limited. As of Dec. 22, store closures in the U.S....

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5 Ways to Keep Up With Instagram’s Ever-Changing Algorithm

Remember all of the fuss back in March 2016, when Instagram introduced an algorithm that changed how posts appeared in feeds? Instagram found that users had more posts in their feeds than they could...

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SharkNinja Sends Its $60 Million U.S. Media Account to UM

Home appliance brand SharkNinja has selected IPG Mediabrands' UM to handle a large share of its U.S. media account following a review. "[UM's] intense focus on balancing both the art and science of...

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BBDO Bangkok Has Invented a Revolutionary Way to Turn Mosquitoes Into...

The agency was approached about helping raise awareness of mosquito prevention in the slums of Bangkok and other Southeast Asian cities. But instead of creating posters and fliers, BBDO Bangkok...

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It’s Time to Ditch the RFPs and Work With Agencies on Trial Projects Instead

The last nine days of March sounded two alarms on the agency selection process. First, several agencies contending for the BMW business learned they'd lost from a press alert. Then came the news of yet...

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LinkedIn: Here’s How to Turn On Two-Step Verification

Did you know you can add extra security to your LinkedIn account by turning on two-step verification? With this feature turned on, you'll need to enter a PIN the first time you sign in to your LinkedIn...

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Quotes That World Leaders Wanted Suppressed Are Now Billboards in Google...

The Swedish branch of global advocacy group Reporters Without Borders has been planting digital Easter eggs around the world, and they might come as quite a shock to those who stumble across them....

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Former GroupM CEO Irwin Gotlieb Steps Down as Global Chairman After 19 Years...

A longtime executive leader and former CEO at WPP media agency GroupM is stepping down as global chairman. Irwin Gotlieb is transitioning from that position into a senior advisory role at WPP. Gotlieb...

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Facebook Live Was Rolled Out to All Users 2 Years Ago Today

Facebook Live became available to all users two years ago today, and vice president of product Fidji Simo marked its "anniversary" by providing a look at the feature's progress. Simo shared the...

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