Macy’s Launches a Review of Its $500 Million U.S. Media Business
Retail giant Macy's recently issued an RFI for its U.S. media planning and buying business, a spokesperson confirmed today. "Macy's is conducting a review of its media account currently handled by...
View ArticleWPP CEO Martin Sorrell Steps Down Abruptly After 33 Years
Today marks the end of the Martin Sorrell era at WPP. The world's largest advertising company confirmed in a statement that Sorrell has resigned as CEO, effectively immediately, following 33 years in...
View ArticleThese Incredibly Crafted Anti-Smoking Ads Drop the Fear Tactics in Favor of...
They know smoking is dangerous. They know it's expensive. They know it makes them a bad influence on their kids. And they know they need to quit. In these new, documentary-style PSAs for Tobacco Free...
View ArticleWhy Brands Are Under Increasing Pressure to Be Transparent About What They...
Some brands do everything they can to avoid political controversy. Cards Against Humanity is not one of them. Last November, the maker of the crude-yet-hilarious party game announced it was raising...
View ArticleThe Era of the Chief Privacy Officer: How the Newest C-Suite Role Is...
In the annals of data privacy scandals, Facebook's current debacle is fairly monumental. After allegations surfaced last month that British data company Cambridge Analytica improperly accessed the...
View Article4 Things Brands Should Keep in Mind When Taking a Stand
Brands often find that when they aim to do good, they also end up doing well. Here are four rules to keep in mind. Know your customers Before you take a potentially controversial or divisive stance,...
View ArticleIt’s Time to Stop Waiting for Permission to Create Timely Customer...
This year, as I was walking the floor at CES, I was struck by many of the innovations that I encountered. Toasters that tweet. Smart fridges that talk to your TV. Shoes that vacuum. While some of these...
View ArticleInfographic: What Consumers Expect of Brands When It Comes to Issues They...
There's a good reason marketers and the C-suite alike continue to focus so determinedly on brand purpose--it's important to consumers. According to a new study, 75 percent of global consumers expect...
View ArticleEditor’s Letter: The Complicated Issue of Brand Purpose in a Shifting...
"Efforts and courage are not enough without purpose and direction." I've always loved this quote from John F. Kennedy about drive. It transcends the tactic of hard work and the emotion of bravery to...
View ArticleShould Sinclair’s Must-Runs Be Labeled Commentary, and Who Should Read Them...
Sinclair Broadcast Group entered the wider cultural conversation late last month when the sports and media commentary site Deadspin published a video showing dozens of anchors at Sinclair-owned local...
View ArticleAs TV Viewing Habits Change, Local Broadcasters Turn to Live Streaming
When the 2018 Major League Soccer season kicked off last month, Real Salt Lake fans didn't have to fly down to Toyota Field in Frisco, Texas, to watch the Claret and Cobalt play its Western Conference...
View ArticleHow HBO Built a Real-Life Activation as Immersive as the Universe Within...
Last week, ahead of the Season 2 premiere of Westworld, creators Lisa Joy and Jonathan Nolan participated in an Ask Me Anything chat on Reddit, where they set forth a curious proposition: If fans...
View ArticleHow Brands Are Justifying an Increased Need for Consumer Data
It was Benjamin Franklin who sparked the debate between freedom and security. Back then, it was a robust conversation among our Founding Fathers as they contemplated the laws and direction of this new...
View ArticleWhat Parents of YouTube Influencers Need to Know to Keep Their Kids Safe
YouTube is flooded with influencer content that targets the under-13 crowd. Take Ryan ToysReview, the six-year old "kidfluencer" who took home a staggering $11 million last year. He's posted hundreds...
View Article4 Improv Games That Will Help Loosen Marketers Up
A pair of comedians from the Upright Citizens Brigade promised a group of advertisers at the 4A's Accelerate conference that contorting their bodies into the letters W and K served a real purpose. Abra...
View ArticleBoring Weekdays, Annoyed With Their Newfound Popularity, Come to Life in...
Actors portray days of the week--Monday through Thursday specifically, with a quick cameo by Friday--in MGM National Harbor's new ads from McCann. The work is designed to boost early- and midweek...
View ArticleLinkedIn: Here’s How to Unfollow a Connection
Did you know LinkedIn allows you to unfollow a connection without actually removing them from your connections list? This will stop their posts from showing up in your feed. Our guide will show you two...
View ArticleWhat Financial Brands Can Learn From A+E Networks’ Study on Marketing to Women
After spending more than two years studying the representation of women in media, A+E Networks think tank Kalpana+ is sharing findings from its latest study in an attempt to help marketers understand...
View ArticleBy Changing a Single Word, Schweppes Hopes to Transform Its Entire Positioning
With the transformation of one word from the past to the present tense, Schweppes hopes to change its brand positioning--and maybe even its destiny. From the long-standing "What Did You Expect?," its...
View ArticleQ&A: IBM’s First Chief Privacy Officer on How Corporate Privacy Has Evolved...
In 2000, Harriet Pearson became IBM's first chief privacy officer and part of the vanguard of early CPOs who laid the groundwork for how corporations approach privacy. Pearson, who is now a partner at...
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