With 4/20 Approaching, Marketers and Consumers Excitedly Explore the Budding...
Four months into the legalization of cannabis in California and consumer sentiment is positively high. A new report from Eaze, a cannabis ecommerce platform, details findings from about 5,000 Eaze...
View ArticleEditing Tweaks That Can Boost Your Video’s Performance on Facebook
A common mistake we see brands make is that they take their TV commercials or YouTube videos and upload them directly to Facebook without any changes. But by doing that, they're leaving potentially...
View Article3 Questions for Women to Ask About How They Define Their Skill Set
The Johari window is a tool for getting at what we don't know about ourselves: our blind spots. When I first learned about it in graduate school, I thought of blind spots as negative. Not knowing what...
View ArticleQ&A: Publicis Groupe CEO Arthur Sadoun Discusses Strong Q1 Earnings
Today, Publicis Groupe stock jumped over 7 percent in Paris after the holding company reported a strong first quarter with net revenue up 1.6 percent organically, compared year over year to a 1.2...
View ArticleYouTube: Here’s How to Save Data When You’re Not on WiFi
Did you know you can save data by stopping the YouTube mobile application from playing videos in HD unless you're connected to a WiFi network? Our guide will show you how this is done. Note: These...
View ArticleFearless Girl Will Relocate to a Prime Location Facing the New York Stock...
Fearless Girl, the statue that has captured the hearts and Instagram feeds of millions since her debut in New York's Bowling Green Park last March, is moving to a newer, even more prominent home right...
View Article4 Million People Used the Crocs Snapchat Lens in Its First 10 Days
Quick show of hands: Who wants to wear a shoe on your head? If you raised an arm, whether with embarrassment or beaming pride, you're not alone. According to agency R/GA, the Snapchat lens it developed...
View ArticleAdidas Created Personalized Videos for 30,000 Boston Marathon Runners in 24...
This year's 30,000-plus Boston Marathon runners faced brutal conditions as they worked their way through 26.2 miles in freezing rain. While crossing the finish line at the end of the day is likely a...
View ArticleHow an Art Director’s Frustration Fueled the Curiously Creative Instagram...
Agency creatives famously maintain all sorts of side projects, from a collection of fonts based on late rock stars' handwriting to a book based on an Instagram account summarizing millennial life....
View ArticleWhy These 2 Niche Ecommerce Brands Are Opening Up More Brick-and-Mortar Stores
Instagram first, sell afterwards: that's an ethos that more ecommerce companies are adopting as they go offline. Opening physical stores (or pop-ups, showrooms, whatever) has become a viable path for...
View ArticleMeasurement Is Still a ‘Blind Spot’ for Marketers Looking to Improve Ad...
When it comes to accurate ad targeting, agencies and publishers say there is still room for improvement, even as the strict privacy regulations going into effect soon in Europe threaten to upend the...
View ArticleWhat a 1960s Ad Man Can Teach Us About Successful Facebook Advertising
Hello from 1966! The TV's reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. Families crowd around the television set, grab a...
View ArticleWhy the Rise of the Chief Change Officer Is a Business Imperative
Despite the current strength of the global economy, with record stock prices and low unemployment, we live in a time of deep discontent. Fears of the pace of innovation, of downward economic mobility,...
View ArticleCan Augmented Reality Breathe New Life Into Banner Ads?
The very first banner ad on the Internet--for AT&T on Wired in 1994--had a click-through rate (CTR) of 44 percent. Now that the novelty has worn off, that rate is more like 0.05 percent. Add...
View ArticleHow Blockchain Will Disrupt the Future of Social Media Influencers
Are you ready to find out how blockchain, the emerging digital currency, is set to rock the world of social media influencers? Before we go any further, consider this: Influencers can shift a brand's...
View ArticleAdidas Originals Traded Pieces From Alexander Wang’s New Collection to Get to...
When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from flipping the...
View Article4A’s Accelerate Conference Highlighted the Optimistic Future of Agencies
In the Economist a couple weeks ago, Marc Pritchard of P&G described the current advertising business operation as "archaic." He clarified his remarks at the 4A's Accelerate conference to note that...
View ArticleYouTube: Here’s How to Hold Messages for Review During Livestreams
Last fall, YouTube launched a "hold for review" feature in its livestreaming service, YouTube Live. When a creator turns this feature on, YouTube will automatically hold "potentially inappropriate...
View ArticleBelieve It Or Not, Nike’s ‘Shoe Therapy’ Campaign Was Inspired by a True Story
If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike's new "Shoe Therapy" campaign. Nike knows how its products connect with consumers...
View ArticleHBO Asked YouTube’s ‘Queen of Shitty Robots’ to Try Her Hand at Making a...
If you could build your own Westworld version of yourself, would you do it? Or, setting aside the moral and philosophical questions, could you do it? Simone Giertz--scrappy inventor, YouTube...
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