In the Post-Driving Era, Audi Shows How Quickly We’ll Become Nostalgic for...
When the time of self-driving cars truly arrives, our lives are sure to be safer and more leisurely. But humans thrive on thrill and restlessness, so will we soon find ourselves too relaxed? That's the...
View ArticleAuntie Anne’s Launches a Clothing Line for Pretzel Lovers Everywhere
Auntie Anne's turns 30 this year, and to celebrate, it created an extensive clothing and accessories line complete with shirts, yoga bags and mugs. The line also debuts right in time for National...
View ArticlePop Hopes Its Linear-Loving Audience Will Help It Make Noise in the Upfront
As linear ratings continue to plummet throughout the industry, Pop network is heading into the upfront with an intriguing proposition for buyers: One-third of its audience is watching more linear TV...
View ArticleFacebook’s Ode to Connection Addresses How It’s Fixing Privacy and Clickbait...
Facebook has a brand problem. It's been brewing for years--and by the looks of the company's new brand campaign, one of its largest to date, it knows (or its in-house creative team, The Factory, knows)...
View ArticleSnapchat Introduced Snappables, AR-Enhanced Interactive Lenses
Snapchat Wednesday introduced a new type of augmented-reality-enhanced interactive lens, Snappables, calling them the first shared AR experiences on the messaging application. Snappables will begin...
View ArticleHavas Confirms Its Head of International Operations Is Under Investigation in...
In a wide release sent to most major news organizations today, Havas announced that it's cooperating with a French anti-corruption investigation focused on its former chairman, Vincent Bollor?. Agency...
View ArticleVolkswagen Made Phone Cases From Crashed Cars as a Grim Warning Against...
Since you're 23 times more likely to be in an accident when texting while driving, according to agency Nord DDB, it might be helpful to have a constant reminder of how easily distraction can turn...
View ArticleA Playbill for Movies Is Coming to a Theater Near You
The creators of Moviebill can recall seeing Broadway plays and walking away with their Playbills in hand, taking a bit of the show home with them. Now, they're about to give moviegoers a similar...
View ArticleNew Study Reveals 85% of Americans Participated in Cultural Protests Last Year
It's been just over a year since an estimated 7 million people around the world came together in a movement known as the Women's March, publicly rallying for human rights surrounding immigration,...
View ArticleFoursquare’s New In-House Agency Will Crank Out Location-Based Mobile...
Foursquare wants to be known for more than just its location data. The company, once known primarily for its consumer-facing app but more as a location-intelligence firm in recent years, is unveiling a...
View ArticleWhy This Company Is Aiming to Have the ‘World’s Best Living Room’ in Its...
Would you work more productively if you knew there 5,000 living plants surrounding you...on the 41st floor...of a Manhattan high-rise? That's what Salesforce is hoping as it prepares to open its...
View ArticleThis Initiative Turns Your Social Media Posts Into Letters to Congress Using...
It's easy to vent one's political frustrations on Twitter or Facebook. But the ephemeral nature of social media means such posts are easily ignored and soon forgotten. That's the impetus behind Change...
View ArticleWill the Sequel of Snapchat’s Spectacles Succeed Where the Originals Failed?
Snapchat released the second generation of its Spectacles camera sunglasses Thursday in the hopes that several improvements and new features will deliver better results than the initial version of the...
View Article7 Tips for Protecting Your Brand Against Cyberattacks
The price of falling victim to cybercrime is much costlier than simply losing data. Cyberattacks can permanently tarnish a company's reputation. Take the Target breach, for example. Last year, Target...
View ArticleTD Ameritrade and Havas Placed an Ad on the Blockchain
Late last week, TD Ameritrade planted--well, technically, embedded--a flag when they created what they said was the first ad inserted within the bitcoin blockchain. The ad, which appears on its own...
View ArticleHere’s What to Expect at This Year’s NewFronts
The 2018 Digital Content NewFronts are about to commence. More than 15 media companies will offer presentations in New York beginning on Monday for the first week of NewFronts. A second week will be...
View ArticleDiscovery Reels in Swedish Fish for Its First Shark Week 30th Anniversary...
The 30th anniversary of Shark Week doesn't air for another three months, but Discovery is getting an early jump on its marketing campaign for the event. The network is partnering with Swedish Fish for...
View ArticleFacebook’s Fundraisers Features Got Some New Functionality
Facebook Friday announced several updates to its fundraisers feature, highlighted by the ability for people to match donations to their nonprofit fundraisers. The social network also added four new...
View ArticleHow to Bridge the Gap Between Ecommerce and Retail With Click and Collect
The retail world is shifting like a pair of tectonic plates. One is erupting upward, with retail titans soaring to new heights and delivering innovative shopping experiences inspired by insight and...
View ArticleEx-WPP CEO Martin Sorrell Had His Pay Slashed by 71% Last Year
In a detailed annual 2017 report released today by WPP, the holding company revealed that recently departed CEO Martin Sorrell's total salary was cut by 71 percent in 2017 to $19.2 million (EUR13.9...
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